Cynthia Bennett

Cynthia Bennett Email and Phone Number

Head of Strategic Partnerships @ Electrical Association
Kenyon, MN, US
Cynthia Bennett's Location
Kenyon, Minnesota, United States, United States
About Cynthia Bennett

Strategic Marketing Leader | B2B Marketing Expert | Data-Driven Strategies | Brand Positioning | Market Share Growth | Clean Energy AdvocateWith over 15 years of experience in strategic marketing, I excel in leading and executing comprehensive marketing strategies that drive business growth and profitability. My expertise spans both B2B and B2C landscapes, where I leverage data-driven insights to enhance brand positioning and capture market share.Key Competencies:Strategic Marketing PlanningData-Driven MarketingBrand Positioning & DevelopmentMarket Share GrowthProfitability OptimizationIndustry Coalition BuildingPolicy Advocacy in Clean Energy, Solar & Electrical SectorsThroughout my career, I have been dedicated to delivering impactful marketing initiatives that align with business objectives and contribute to organizational success. My approach combines analytical rigor with creative thinking, ensuring that marketing efforts are both effective and measurable.I have a proven track record of establishing a strong industry presence by fostering relationships with key industry organizations. This has enabled me to build coalitions, reflect our expertise, and contribute to policy advocacy, particularly in the clean energy, solar, and electrical sectors.I am passionate about driving meaningful change and innovation and am always looking to connect with like-minded professionals and industry leaders.Commercial cold-hardy grape farmer/viticulturist. Adventure seeker and active outdoors woman.

Cynthia Bennett's Current Company Details
Electrical Association

Electrical Association

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Head of Strategic Partnerships
Kenyon, MN, US
Cynthia Bennett Work Experience Details
  • Electrical Association
    Head Of Strategic Partnerships
    Electrical Association
    Kenyon, Mn, Us
  • Wolf River Electric
    Director Of Policy And Grants
    Wolf River Electric Sep 2024 - Present
    Isanti, Minnesota, Us
  • Sogn Valley Vineyard
    Owner
    Sogn Valley Vineyard Mar 2006 - Present
    Commercial cold-hardy wine grape grower
  • Sogn Valley Vineyard
    Owner
    Sogn Valley Vineyard Jan 2006 - Present
    Commercial cold hardy wine grape vineyard producing for Cannon River Winery in Cannon Falls, MN
  • Van Meter Inc.
    Strategic Marketing Manager
    Van Meter Inc. May 2021 - Jul 2024
    Cedar Rapids, Iowa, Us
  • Minnesota State University, Mankato
    Mankato State University Customer Experience Program Advisory Panel
    Minnesota State University, Mankato Sep 2021 - Sep 2023
    Mankato, Mn, Us
  • Werner Electric
    Senior Manager Strategic Marketing
    Werner Electric Jul 2017 - May 2021
    Cottage Grove, Mn, Us
  • Focus Works, Llc.
    Partner Integrated Marketing And Strategy Consultant
    Focus Works, Llc. Jul 2013 - Jul 2018
    Focus Works is uniquely suited to offer comprehensive consulting services to businesses, nonprofits, and educational organizations across Central and Southern Minnesota. We have established ourselves as a trusted and independent resource, valued for our ability to quickly identify and address complex issues.Who is Focus Works?We are accomplished executives with successful track records helping our clients manage challenges and capitalize on opportunities. We strive to provide the widest and most diverse set of skills and competencies through the consultants we partner with.We don't help organizations...We help peopleOur purpose is simple: we are here to help people solve problems. People, not organizations, solve problems by figuring out how to get work done, govern, grow, lead, serve stakeholders, do more with less, market, hire the right people, etc. We help you solve the tactical problems of today and capitalize on the opportunities of tomorrow.How we helpWe apply our skills, experience, and knowledge to help you address different types of issues. We are prepared to address the concrete as well as the conceptual.
  • Turningpoint Management, Inc.
    Partner - Integrated Marketing
    Turningpoint Management, Inc. Sep 2014 - Oct 2016
    Turning points come many times and take many forms over the life of an organization.Sometimes you’re dealing with challenges that threaten to hold you back. Other times you’re trying to capitalize on opportunities for growth and expansion. The challenges and opportunities can be internal to your organization or they can be external circumstances that are impacting your business.TurningPoint Management is a group of experienced business leaders who have faced the issues that many organizations face. Our consultants have worked in multi-national organizations, publicly and privately held companies, in service industries as well as in manufacturing and employee-owned businesses and non-profits.Our areas of expertise:Finance and AccountingFrom basic accounting to complex financial analysis, we help organizations achieve long-term financial success.Strategic and Business PlanningSet priorities and direction, focus energy and resources, establish the means for achieving desired outcomesMarketing and SalesWe design marketing from the inside out. Delivering Scalable, Sustainable and Measurable Plans, Actions and Results. We provide services in identity and branding, Ideal Customer profile identification, integrated marketing services inclusive of all areas in the digital space, content development, lead generation.Human Resources and GovernanceAttracting, developing and retaining business leaders and advisory boards to meet current needs and future growth.Product Development and ManagementLong term growth and profitability relies on the ability to rapidly innovate and expertly manage products and services.Project ManagementUndertaking mergers, acquisitions, divestitures or other complex projects requires a specialized skill set adept in balancing the strategic and the tactical.
  • 3Wire Group, Inc
    Director Of Strategic Key Account Development
    3Wire Group, Inc Apr 2011 - Mar 2013
    $140M supply solutions and parts provider for Beverage and Foodservice market, 8 US locations. Accountable for 3Wire brand strategy, driving strategic growth with key accounts and developing and executing marketing and strategic plans for six growth channels balancing objectives of revenue generation and profitability.
  • Plymold/ Foldcraft
    Director Of Strategic Marketing
    Plymold/ Foldcraft Nov 2006 - Apr 2011
    $130M design solutions and furniture manufacturer for the commercial Foodservice market. Accountable for strategic planning, development and growth of the corporate brand through market analysis, product and service development, and communications. Includes alignment of company strategic objectives with ideal customers, sales management, product development and production.
  • Foldcraft Co.
    Strategic Marketing And Business Manager
    Foldcraft Co. 2006 - Apr 2011
    Responsible for strategic planning and development of the corporate brand and business management of the organization's largest customer. Includes brand management, marketing communications, Voice of the Customer, product development, overall responsibility for all aspects of international customer; P&L, inventory management, logistics and vertical partner development.
  • Cynergy Consulting
    Marketing And Business Development Consultant
    Cynergy Consulting 2002 - 2006
    Individual consulting working with a consortium of suppliers serving primarily businesses in expansion. Marketing and business development with an emphasis on market and strategic planning and organizational alignment.
  • Wenger Corporation
    Market Manager
    Wenger Corporation 2003 - 2005
    Owatonna, Minnesota, Us
    $100M manufacturer for the Music Education and Performing Arts market. Responsible for strategic and annual planning as well as tactical execution for market development, product management, and new product development involving design, manufacturing and sales of equipment for the performing arts.
  • St. Paul Pioneer Press
    Marketing And Sales Manager
    St. Paul Pioneer Press 1999 - 2002
    St. Paul, Minnesota, Us
    Major daily newspaper serving Minnesota. Affiliate market development resulting in increased newspaper circulation, incremental revenue and branding opportunities for the Pioneer Press.
  • Nordictrack
    Product Development Manager/ Physiology Specialist
    Nordictrack 1996 - 1998
    Fortune 500 company designing and manufacturing health and fitness equipment. Directed all research conducted on new and existing products to provide substantiation of product effectiveness and as a basis for marketing, advertising and customer education. Managed the development of new products.

Cynthia Bennett Skills

Strategic Planning Marketing Strategy Brand Management Product Development Product Management Market Development Voice Of The Customer Cross Functional Team Leadership Strategy Manufacturing Marketing Communications Marketing Forecasting Business Development Contract Negotiation Marketing Management Product Marketing Sales Continuous Improvement New Business Development Project Management Process Improvement Account Management Key Account Management Sales Management Market Analysis Direct Marketing Management Team Building Email Marketing Training Brand Development Market Research Leadership P&l Management Innovation Change Management New Product Implementations Inventory Management Operations Management B2b Start Ups Competitive Analysis Wine Customer Service Logistics E Commerce Crm Organizational Development Pricing

Cynthia Bennett Education Details

  • University Of California, Davis
    University Of California, Davis
    Ba
  • Minnesota State University, Mankato
    Minnesota State University, Mankato
    Customer Experience Program Advisory Panel
  • Lakeland Union High School
    Lakeland Union High School
  • Simon White
    Simon White
    Failure Modes Effect Analysis

Frequently Asked Questions about Cynthia Bennett

What company does Cynthia Bennett work for?

Cynthia Bennett works for Electrical Association

What is Cynthia Bennett's role at the current company?

Cynthia Bennett's current role is Head of Strategic Partnerships.

What is Cynthia Bennett's email address?

Cynthia Bennett's email address is cy****@****msn.com

What is Cynthia Bennett's direct phone number?

Cynthia Bennett's direct phone number is +165142*****

What schools did Cynthia Bennett attend?

Cynthia Bennett attended University Of California, Davis, Minnesota State University, Mankato, Lakeland Union High School, Simon White.

What are some of Cynthia Bennett's interests?

Cynthia Bennett has interest in Fly Fishing, Skiing, Cooking, Yoga, Snowboarding, Business Development, Strategic Marketing, Horseback Riding And Training, Organizational Development, Vineyard Management.

What skills is Cynthia Bennett known for?

Cynthia Bennett has skills like Strategic Planning, Marketing Strategy, Brand Management, Product Development, Product Management, Market Development, Voice Of The Customer, Cross Functional Team Leadership, Strategy, Manufacturing, Marketing Communications, Marketing.

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