Cynthia Blum Email & Phone Number

Plano, TX, US

Provide fractional Sales Management and Sales Operations support including:- Partner with executive leadership on strategic planning, revenue generation and operational efficiency.- Create and implement sales and marketing plans, processes and methodology in order to drive business growth.- Align with marketing and design teams on lead generation, content.

Atlanta, Georgia, US

Love to Ride works with municipalities and businesses around the world to encourage and support more people to ride bikes.- Developed sales plans for both the B2B and B2G market segments from lead generation, sales outreach process and metrics to be achieved.- Worked with the Business Systems Team to restructure CRM (Hubspot) and develop dashboards to.

San Francisco, California, US

• Built a B2C Inside Sales team from infancy and scaled the internal team to 30 people while also bringing on an outsourced team of 40+ for additional seasonal support.
• Achieved 100% of team quota every year and increased initial conversion rate from 15% to 25%.
• Created Sales Playbook and established sales processes as well as coaching & training programs for both internal and seasonal teams.
• Built the sales stack with a focus on Salesforce automation and integration with key systems including live chat, demo scheduling and lead scoring software.
• Developed sales KPIs, quotas and key metrics. Collaborated with the revenue analytics team on report and dashboard creation.
• Partnered closely with the Marketing team on go-to-market strategy, campaigns, promotions, lead generation and membership retention.

San Francisco, California, US

• As first sales management hire, restructured and grew a team responsible for the full Sales & Account Management lifecycle focused on acquiring new SMB clients to sell on the luxury marketplace and retain/grow existing.
• Developed KPIs, quotas, key metrics and sales reporting and dashboards.
• Improved key sales production metrics including increasing sales conversion by 200% and increased inventory generated by 100%.
• Restructured the team into more functional roles within Sales, Sales Operations & Account Management along with realigning roles and sales territories.
• Created Lead scoring system for sales team along with territory plans and account tiers for the Account Management team to ensure prioritization of higher revenue generating clients.
• Developed the company’s first Sales & Account Management Playbook and established the initial training program.

San Francisco, CA, US

• Restructured the team during a transition period as the organization was in the process of legally separating their PAX and Juul business operations. This included scaling a Sales Operations & Inside Sales team who.
• Worked with sales management to implement improved sales processes in support of 3 sales teams; comprising 25 Territory Sales Managers.
• Collaborated with Sales Strategy and Marketing teams on go-to-market strategies to coincide with state regulatory changes and new product launches.
• Developed and implemented several new software systems and served as project manager on the creation of a customer ordering portal.
• In conjunction with our internal Salesforce Administrator and external Salesforce Developer implemented several key updates including integration with our ERP.
• Designed and implemented new workflow rules to support sales pipeline management.

• Partnered with VP of Sales on sales process, sales strategy, territory management and quotas/compensation for this SaaS based startup selling to SMBs in the tourism industry.
• Built and grew the sales and client support teams that included Lead Generation Reps, Client Onboarding Specialists and Account Managers.
• Developed the client onboarding process and directly oversaw the onboarding of 700+ accounts which comprised $7.3M in projected first year revenue.
• Collaborated with the Finance team and other internal partners on the development of sales KPIs, forecasting and budgets.
• Worked with the Senior Management Team on pricing models and go-to-market strategy.

Licensed NJ Real Estate Agent from May 2009 - July 2015.

• Managed operations of an exclusive Manhattan mentoring and tutoring company.
• Oversaw all academic scheduling, which included 12 students and 16 mentors.
• Managed customer billing and instituted new invoicing procedures, resulting in reducing outstanding accounts receivable.
• Served as parent liaison for scheduling, billing, and all pertinent academic information.
• Created company Operations Manual and Mentor Training Manual, ensuring consistency in the student-mentor experience across the company’s operations.

• Managed and delivered recurring corporate sales analysis and reporting. Sales data analyzed on a weekly, monthly and quarterly basis for executive management and the sales team.
• Assembled and submitted monthly sales forecasts to executive management.
• Generated annual sales budget, incorporating gross and net sales forecasts, commissions and incentives, travel and trade show expenses.
• Developed new pricing structure and system based on corporate profitability targets.
• Collaborated closely with accounting department to update all cost of goods sold information.
• Oversaw development of a proprietary pricing software application that greatly increased sales reps effectiveness in delivering accurate and timely quotes to clients.

• Oversaw management of five separate facilities (two corporate offices and three retail jewelry stores) in New York, Miami and Los Angeles.
• Acted as liaison between corporate departments and reviewed/revised all corporate policies and procedures to ensure cohesiveness of interdepartmental processes.
• Managed IT Department including maintenance of corporate e-commerce website.
• Managed construction of retail store in Los Angeles. Worked daily with architect and contractor to deliver the store on schedule and on budget.
• Supervised administrative staff and oversaw day-to-day office operations.
• Worked with Product Development and Purchasing departments to analyze cost of goods sold and reprice entire product line based on the results of the analysis.

New York, NY, US

• Managed $2M sales territory of 13 colleges and universities in the New York metropolitan area; achieved sales goal in first year.
• Developed and implemented overall territory sales plan and adapted it each semester.
• Sold textbooks and educational media products in the business area to higher education faculty.
• Provided customer service to faculty, administrative staff and bookstore personnel.
• Coordinated demonstrations and presentations of both print and media products.

Hoboken, NJ, US

• Managed development of all print and media supplements for texts in Information Systems and Decision Sciences.
• Developed competitive supplement packages by reviewing competitors and working closely with authors.
• Organized and managed the development of texts from signing to publication.
• Developed budgets for textbook packages based on projected sales and market conditions.
• Traveled to academic conferences and college campuses to demonstrate and sell products.