Collaborated directly with the CEO to develop, implement, and manage a strategic social media program for a multi-million dollar company; driving brand recognition, online engagement, and customer satisfaction. Led the inaugural email marketing effort for 50K+ recipients from the ground up including data mining, email collection, and email design, dramatically improving Return on Investment. Boosted online community outreach and relationship building efforts by liaising with influencers, industry experts, and high-profile customers. • Managed company's entire content calendar to oversee, create, schedule, and analyze content for Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat; averaging 20 total posts daily. • Directly contributed to a 530% increase in total social media following: o Improved Facebook page likes by 300% through targeted sponsored ads. o Boosted Instagram followers 80% through event attendance. o Increased Twitter followers 40% by creating engaging hashtags. o Added 50% more Pinterest board followers. o Amplified YouTube engagement 40% through innovative video content. o Grew Snapchat following 20% through consistent story posts. • Created the first Facebook group in the industry for Swift Response. • Develop numerous ongoing relationships with industry vendors and local business contacts.• Identified opportunities to exceed client expectations through email marketing design & campaigns, social media, contests, sweepstakes and custom campaign solutions.• Demonstrated the ability to work with project managers, lead developers, and designers while adhering to all project timelines, maintaining quality, and delivering the best results for clients and stakeholders.

Managed and responded to 5,000+ emails aimed to engage with VMworld audiences resulting in seamless event prepraration for 1000+ attendees. Provided faultless event coverage for 2,800 session and keynote speakers to 23,500 attendees by reviewing, and gathering presentations for company’s biggest event, VMworld.• Collaborated with the web content team to produce 47 cross-platform media campaigns, improving annual audience acquisition by 50% above corporate goals.• Directed five event giveaways, personally acquiring artist-signed guitars, artist-signed CDs, swag bags, apparel, and event entrance tickets to enhance the overall event experience.• Created targeted campaigns and promotions which improved event attendance 20%. • Developed campaigns that increased brand awareness.

• Planned and orchestrated The Summer Safety event, a happening with entertainment, retailer and vendor participation, and giveaways for 200+ children, which improved brand awareness 130%.• Ran 3 themed mall events, including the Diaper Derby, Indulge A Stylish Treat for Mothers, and an Earth Day Event, each with 500+ guests, which ultimately improved average mall sales by 8%.• Designed 300+ social media posts for Facebook, Twitter, FourSquare, and Instagram, improving followers 130%.• Crafted a bi-monthly newsletter 214 retailers, increasing mutually beneficial B2B contacts. • Acquired, trained and managed two marketing interns.

• Performed Quality Assurance processes on product catalogue by analyzing the website to ensure the data is up to date, understandable to consumers, and exceeds company standards.• Improved site search functionality by editing information across thousands of products.• Analyzed gaps in content information and worked toward correcting problems in the backend of the website by transforming and supplementing products.• Edited and assessed product image quality and content.• Built Excel spreadsheets to track changes.