Created a fully functional and visually appealing website on Squarespace, encompassing all stages of design, development, and content creation to meet specific company needs. Key responsibilities included:◆ Content Development: Collaboratively worked with the Chief Product Officer (CPO) to understand the company’s voice, then crafted all website content using AI tools to enhance productivity and align with brand messaging.◆ Competitor Analysis: Conducted extensive research on competitors’ websites to identify best practices, visual trends, and effective content strategies.◆ Photography and Editing: Captured original photographs for the site, utilizing basic Photoshop skills for image editing and optimization.◆ Website Design and Structure: Developed a custom website layout tailored to the company's goals, ensuring user-friendly navigation and responsive design.◆ Website Development: Independently built the website from the ground up, including domain connection and backend setup.

An integral team member that facilitates the creation and launch of a brand in the highly competitive Taiwan FMCG e-commerce sector, exhibiting great initiative and ability to efficiently manage several tasks simultaneously.◆ Coordinate with the Director of Marketing and Operations to strategize budget allocation, product pricing, and tackle immediate operational inefficiencies with appropriate marketing plans across various channels. Provide management information to help drive strategic objectives. ◆ Manage a team of 4 by setting day-to-day operations, including media planning, research, and analysis.◆ Liaise with external advertising & design agencies and cross-functional operations team to spearhead the completion of 20+ marketing projects for the official website and partnerships, recent results saw a 176% increase in ROI.◆ Oversee an extensive website redesign project by analyzing data from the company website, owned media, customer service, and campaign data which enhanced the overall user experience and boosted the website conversion rate by 144%. ◆ Design and execute Standard Operating Procedures (SOPs) to deliver exceptional customer service. Customer satisfaction improvements saw returning customer rate increase by 138% from Q1 2023 vs the previous year. ◆ Plan and apply cohesive brand strategies, such as reward point systems, referral campaigns, influencer marketing, messenger marketing, and EDM, achieving an 85.8% increase in followers on Instagram in 3 months.◆ Increase average order value by 10% from Q1 2023 vs previous year, with 32% organic sales via created brand image.

Recognized and addressed system issues in coordination with the Operations Manager and associated team. Managed and submitted error-free annual spectrometer reports for customers for over 200 goods for QA.◆ Provided support with selecting high-quality vendors to maximize profit margins and obtain ideal pricing points.◆ Identified and mitigated storage delays and improved operational efficiency by 35%

Gathered, analyzed, and understood customer relationship management data through CRM tool, Pipdrive. While serving as Part-Time Content Marketing Associate to stay in touch with customers, I uncovered prospective media exposure chances and improved five clients' public relations presence. Furthermore, I wrote, edited, and updated marketing communication materials for the company.Key Accomplishments:◆ Cross-checked reports and supplied evaluation findings for owned media programs weekly, increasing the client's organic social presence by 23% on average.◆ Created creative long- and short-form content for the firm, such as blog posts, email campaigns, and graphics, to increase brand recognition.

Arranged relevant marketing content to promote the company's services on LinkedIn, the corporate website, and via email. I also conducted market research to keep updated with the industry's latest trends.Key Accomplishments:◆ Redesigned the firm’s website by establishing a SWOT analysis on machine learning SaaS software.◆ Earned first place in the Demo Day Tampa Bay Wave - CyberTech Accelerator event by collaborating with the team on the executive summary for the firm.◆ Supported marketing and advertising promotion efforts, such as social media, direct mail, and web.