As a Senior Solutions Manager at Amazon, I drive the development and execution of innovative, large-scale advertising campaigns for top brands in financial services and hospitality, while also setting the standard for account management best practices across the organization.Key Responsibilities:- Define and execute complex account strategies, managing relationships with internal and external senior leaders.- Lead cross-functional projects leveraging Amazon's full advertising ecosystem, including Fire TV, Alexa, Twitch, and Prime Video.- Identify and scale new opportunities that improve Advertising and Marketing Experience (ADMX) and Customer Experience (CX) across the organization.- Drive enhancements to processes and playbooks, presenting data-driven insights to director-level stakeholders.- Mentor team members and contribute to the development of account management best practices.- Continuously push the boundaries of digital advertising and IRL activations by solving complex problems and driving innovation.

Contracted, via Populus Group, to manage the ideation and execution of custom advertising campaigns for Amazon’s largest clients in the telecommunications industry.

Contracted, via Pyramid Consulting, to build and drive the business narrative for YouTube Marketing, working closely across teams and functions to ensure resources are optimized and allocated to aligned priorities and business goals.- Developed key marketing operations processes to improve resource management for YouTube Marketing. -Built relationships across the YouTube and greater Google s&o teams to identify areas of improvement.

Spearheaded the operations strategy for a team of 250+ to drive global impact in advertising marketing for one of the largest music streaming providers in the world. Forecasted and owned a nine-figure budget and directed OKR planning, process development, and internal and external communications.Select Highlights:- Led annual planning workshops with senior leadership to set OKRs and associated timelines for 2023.- Piloted a rebranding strategy, including a new mission statement and values, and guided leadership through execution.- Project managed the growth of the SMB partnership team, facilitating the planning and execution across advertising, sales, product, and 3rd-party partners.

Piloted business operations and creative production across a 300+-person social team. Served as an SME and trusted advisor to the VP of Social Discipline on financial planning, social architecture, and governance. Stood up and led a team of 12 operations managers across IBM marketing to improve communication and cross-functional initiatives.Select Highlights:- Directed the execution of IBM’s first-ever blog and podcast ecosystem audit across 1,500+ IBM-branded blogs and podcasts, working with two agency partners to build strategies and develop future production governance standards.- Guided the senior leadership team through 2021 and 2022 annual plan forecasting.

Produced and deployed creative content for LinkedIn, Instagram, Twitter, and Facebook social channels. Devised and implemented best-in-class strategies and processes focused on elevating and expanding IBM’s social footprint and managed project execution, leveraging scrum-certified best practices. Collaborated across business units, research, and sales leadership to identify IBM clients and case studies, products, and employees to feature across social platforms and translated concepts into full-content productions.Select Highlights:- Onboarded and managed all creative agencies for IBM Marketing.- Traveled globally and led production teams of 10-15 in managing and executing video shoots.- Directed live video streaming operations to showcase events across IBM Masterbrand platforms from locations, including San Jose, Las Vegas, and New York City.

Directed the development and execution of the annual content strategy and video production for IBM’s online professional portal. Fostered and maintained relationships with key stakeholders, including IBM C-suite and external partners to identify needs, establish metrics and OKRs, and lead creative concept planning. Select Highlights:- Single-handedly managed the end-to-end production lifecycle, including storyboarding, filming, editing, and distribution.- Conceptualized and produced videos, showcasing C-suite interviews, man-on-the street interviews, and facility tours.

Promoted and sold proven Cloud Computing products and services solutions that provide innovative solutions for current and prospective customers. Built and maintained relationships with the organizations that rely on IBM's solutions. Generated qualified prospects and increased awareness of Integrated Systems and its Cloud Computing and Hosted Data Solutions in the North Eastern United States. (Concentration in Tristate area)

Oversaw and managed the production of company-wide marketing and sales videos to propel awareness, engagement, and revenue. Led multimedia projects from concept to completion, including script writing, asset gathering, content development, editing, and delivery.Select Highlights:- Directed the production of 50+ videos annually for displays in national retailers such as Costco and BJs.- Created engaging and informative videos for culturally relevant initiatives, including Breast Cancer Awareness Month, Black History Month, and LGBT and women’s employee resource groups.

Conceptualized and produced all video content and managed operations for the nonprofit organization’s 4K+-person annual national conference focused on driving advocacy, diversity, and equality in the workplace. Oversaw all aspects of event operations, spanning scheduling, registration, travel arrangements, food and beverage, sponsor relationships, and physical event set-up, ensuring a streamlined and successful function.Select Highlights:- Promoted the conference and provided an engaging and informative experience by creating and producing videos for use across sponsor websites, email campaigns, and at the event.- Led the production process from creative concepting through videography and post-production, including conducting interviews with board members and guest speakers.

Participated in the production of this highly successful, Peabody award-winning television program. Duties included script supervision, programming, talent coordination, IT configuration, and all aspects of production management (University of Pennsylvania locale).

• Assisted in the production of student life videos for academic, cultural, Greek, and athletic departments at the University of Pennsylvania Media Department. • Duties included filming, editing, marketing and distribution efforts. • Traveled with and documented a University-funded Civil Rights study by 12 students in Atlanta and Birmingham for two weeks in March, 2008.

• Worked alongside Executive and Assistant Producers to construct TV and radio commercials. • Assisted in hiring performers, directors, and editors. Selected locations for shoots. Coordinated budgets and managed production of commercials. Attended research meetings, shoots and edits.

• Worked with an entire unit of correspondents, reporters, associate and senior producers, to produce television segments for Good Morning America.• Assisted in all aspects of production, including story pitching, segment research, and video shoots and edits in New York, New Jersey, and Connecticut.