Cynthia Hamann Email and Phone Number

– Effective development, management, and execution of all marketing and business development strategic initiatives while providing collaborative strategic sales assistance to multi-channel sales team resulting in revenue bookings increasing 52% YOY since 2013 and increased lead pipeline activity 361%– 120% CAGR increase in lead generation resulting in a 45% CAGR increase in revenues– Over $16.6M in opportunities were linked directly to marketing activities in 2014 such as email campaigns, cold calling, increased trade show traffic, public relation efforts, and targeted lead generation activities– Responsible for lead generation, branding / messaging, business development, events, competitive assessments, customer engagement, and sales support with strict alignment to business objectives– Managed prospect development and management process to identify, nurture, and develop qualified leads for all lines of business, including management of metrics and analysis reports– Web traffic increased by 29.78% across all channels once implemented new digital marketing plans from 2015 to 2016 (using Salesforce.com with HubSpot) including continuous improvement of SEO/SEM web rates, monitoring Google analytics for advertising decisions, target marketing activities, and enhancement of certain web pages based on audience activities – Conducted market research and develop marketing plans for each business line with constant pulse on changes to the marketplace/industry and adjusted marketing / business development plans accordingly

- Participated in business strategy meetings for start-up company- Designed sales and marketing package to hold product information and also product samples which fit into #14 envelope to save drastically on postage costs

A privately-held firm that specializes in the development, production and presentation of educational products and services for the direct mail industry. - Management of all facets of marketing such as direct marketing, advertising, web development, 
e-mail campaigns, public relations, and partner/dealer relations- Designed, launched, and continuously managed web content to support new storefront and products, as well as, more modern web technologies and aesthetics - Strategic development and production of new products to correlate with 
ever-changing economic conditions such as the creation of a “desktop” training package, webinars, and certification programs

2002 through 2009 Customer Relationship Program:- Resulting in a 91% customer satisfaction rate, grew customer relations awards program to over 500 entries and 6 continents entitled the Printing Innovation with Xerox Imaging Awards- All facets of marketing in 6 languages such as direct marketing, eCommunications, sales and customer engagement activities, and collateral development2002 through 2009 Trade Show Management:- Lead generation exceeded by double the expectation levels in 2008 for management of On Demand trade show which included leading a cross-functional team through the planning process ensuring successful implementation of 8800 square foot booth- Employee communications, training, and coordination of schedules for over 125 staff members for each trade show1998 through 2002 Account Executive (Marketing Agency Environment)- Managed projects totaling more than $4 Million a year with a 98% customer satisfaction rate which included execution of schedules and financials of global marketing deliverables from strategy to production - Projects included sales kits, brochures, case studies, web sites, event and trade show materials, executive presentations, and promotional items