Cynthia Klacking Email & Phone Number

Santa Barbara, California Area

As the Marketing & Brand manager for AxiaMed, my responsibility is to develop and execute the marketing strategy for all facets of the company. • Collaborate with key members of the company, including executives, to craft and pitch press releases and thought leadership columns.• Craft landing pages and lead generation forms for our content to be distributed through relevant paid programs such as GoogleAds, Facebook Ads, and LinkedIn Ads.• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, white papers, product videos, and press releases) to articulate the benefits of products and services.• Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and services by generating inbound and outbound leads.• Manage both on-page SEO and off-page SEO for the company.• Oversaw the launch of two new proprietary products, two new brands, and numerous partnership launches by collaborating cross-functionally to enable various departments to evangelize the solutions.• Plan and oversee the organization's advertising and promotion activities including print, electronic, direct mail, and social media outlets.• Trade show and events management.

Santa Barbara, California Area

• Assisted international students with class scheduling and inquiries• Processed cash and credit card payments for books and exam fees• Worked closely with the Academic Director to maintain financial ledger• Maintained database of student’s academic and disciplinary information• Provided teachers with materials needed for a successful class• Coordinated mailings and e-mails with sales agents overseas• Audited files for required documents and requested information as needed• Maintained computer lab by fixing basic hardware and software issues

Santa Barbara, California Area

• Researched and wrote grant proposals• Worked closely with Executive Director to maintain and balance budget• Designed print and web promotional materials• Assisted high school students with the college application and financial aid process• Taught Leadership Skills and Digital Editing to elementary – high school aged children• Established computer lab which over 100 low income children utilized every week• Supervised instructors and independent contractors• Prepared payroll for submission to accountant

Santa Barbara, California Area

• Assisted public with queries over the phone and counter• Entered arrest and traffic reports• Transcribed reports dictated by police officers• Processed cash and credit card payments utilizing a cash register

Bachelor Of Arts (B.A.), Advertising

Pc Support & Network Management