Cynthia Krouse Email & Phone Number

Portland, Maine Area

Marketing consulting, business development and creative service business. Providing marketing direction, brand awareness, sales, network channel and integrated marketing planning. Communications, social media, advertising, trade event management, event planning, creative, design, visual media, brand promotions and production for multiple clients.Clients:Academy Roofing Corporation, Allied Building Products, Allied Home Mortgage, Allied Home Maintenance, Avant Event Center, Blocksom, Building Envelope Associates, CenterStar Energy, Congress Associates, Copper Cat, DuraLife, Ecostar, Elite Solar Integration, Engineered Coated Products, Environmental Construction Collaborative, Farr Horizons Health Center, Fish In The Garden, Flexia Corporation, Fully Involved Software, Global Hybrid Solutions, Innovative Building Solutions, IRC, Johns Manville, KARNAK, Kirby Fiberglass, K-Freight, Lincoln County Animal Shelter, Little Sweet Peas Children's Apparel, LRJ Solar, NEI Solar, Nord Bitumi, Olympia Asset Management, Pfister Energy, Pine State Plumbing & Heating, Polyglass, Quantum Biofeedback Healthcare, RESISTO, SafePro Safety, Sealoflex, Sudzie Autowash, Sierra Coast Products, SOPREMA, Supreme Roofing, YMCA of Southern Maine (pro bono).

United States

Business development, marketing and sales for commercial rooftop safety and fall prevention manufacturer. Brand management, national brand launch, marketing and sales program development with master sales rep group to promote business growth. (Company Acquisition December 2018.) • Business development programs, determined marketing channels, product sales.• Distributor accounts, preferred accounts, private label and co-marketing sales. • Brand awareness, product introductions, trade shows and network event management. • Marketing communications, advertising, editorial and social media.• Sales rep communications, sales support.• Creative management, production, sales and marketing assets. • Lead generation, CRM, SalesForce, Pardot e-communications. • Fulfillment inventory management. Purchasing, procured vendor services, cost control. • Sales activities, product demonstrations, education and distributor events.

Business development, marketing and sales for residential roofing product manufacturer. U.S. based start up business, brand launch, national marketing and sales program development. Sales rep recruitment, working with principal team, sales support and communications. • Marketing and sales, prospecting and lead generation. • Distributor accounts, co-op and private label sales. • Business development programs, expense budget management. • Marketing direction, brand awareness programs, product education.• Trade show and network event management. • Communications, media relations, web site development and social media. • Creative management, production, marketing media. • Fulfillment center management. Purchasing. Procured vendor services.

Brand development positioning SOPREMA as a recognized leader in the U.S. commercial roofing and residential building products market segments. Determined marketing channels for SOPREMA US and CANADA Divisions to meet growth objectives and build brand recognition. Brand management, developed national marketing initiatives and communications.• Determined marketing goals aligned with sales and brand awareness objectives. • Implemented marketing initiatives, product education and lead generation programs. • Managed annual marketing expense budgets. • Directed corporate identity standards to unify marketing assets • Designed brand identities, marketing collateral, exhibits to strengthen brand message.• Communications, advertising, editorial programs.• Trade event management, sales meeting, education and customer event planning. • Creative direction, digital media production, web site development, content management.• Leadership provided to internal marketing staff and outside agencies.

Portland, Me - Denver, Co

Brand management for roofing systems division. Managed marketing communications and brand marketing initiatives. Annual expense plan, executed marketing programs, brand awareness, advertising media planning, trade event management, product promotions, produced marketing assets, customer incentive programs and web site management. Business development programs, sales support, sales tools, sales meetings and event planning. Procured vendor services, purchasing. Provided direction to staff, hired outside agencies and consultants.Six Sigma Corporate Initiative: Literature, forms, product packaging, fulfillment. Conducted collaboration with division managers to leverage spend and reduce costs. Project Leader: Drove detailed expense reporting system to unify the accounting process for all divisions.

Portland, Me

Brand management. Developed brand awareness programs, marketing communications, advertising and marketing media production. Trade show event management and marketing promotions execution. Sales meeting and customer event planning. Created brand marketing assets, product information and packaging. Provided direction to hired agencies and vendors. Managed product label production and inventory fulfillment for plant locations nationally. Supervised product literature and sample fulfillment operations and department staff. Maintained corporate standards in all aspects of division marketing.

Portland, Me

Brand management. Established creative center within Marketing Department. Developed brand marketing materials, sales tools, product literature, product packaging and marketing communications. Supervised product photography, production and printing. Developed advertisements for national campaigns in industry trade publications and resources. Project management, estimation, designed trade show exhibit displays, graphic communications and product promotions. Procured vendor services, controlled product packaging spend, negotiated pricing. NRG Barriers was acquired by Johns Manville Corporation August 1996.

Boston, Ma

Project management, creative services and production. Managed corporate accounts, sales, customer service, project consulting with clients. Developed marketing media for primary accounts, architectural, financial, hospitality and law firm clients. Conducted training and provided technical support to clients..

Digital Media/Publishing/Illustration/Commercial Photography

Bachelor Of Arts - Ba (Cum Laude), Design/Photography I Art History/Communications/Industrial Technology

Activities and Societies: Honors Society/Cooperative Education Field Experience: Graphic Design/Production