Cynthia (Cindy) Levin Email & Phone Number

Los Angeles, CA, US

Los Angeles, CA, US

CMCollective is a boutique marketing agency focused on the fundamentals of digital marketing and strategy. We are your marketing partner. With 20+ years of experience, we bring a team of top digital expertise to assist in revenue growth by working with your teams to create, develop, implement and analyze result driven strategies.

Los Angeles, CA, US

• Managed fully integrated marketing campaigns with an annual spend of $12M. Test and optimized paid search, affiliate marketing, display, retargeting, mobile, UX, social and email to deliver an average of 150 leads a.
• Developed, implemented and maintained an email affiliate program that increased total company leads by 15%
• Utilized UX survey insights to test devise specific messaging which resulted in a 37% increase in mobile calls with no negative impact on lead form conversion
• Designed and enhanced Goldline’s iOS and Android apps to provide customized information to users. Generated 14,000 updates within the 1st 7 days of update release
• Increased retargeting lead volume by 110% while reducing CPL by 23% through CPA vs. CPC optimization, device placement and demographic bid adjustments and creative optimizations
• Enhanced email efforts to incorporate both revenue generating and sale support emails by developing drip campaigns, pre and post purchase email, and list segmentation. Efforts increased open rate by 35% and.

Engaged with key clients to develop and execute strategic, analytic, and business development campaigns with a focus on Homepage, PPC, Affiliate, Mobile, banner ads, and other marketing channels. Clients included Coupons. Inc. (Coupons.com), UniRush (RushCard), and DreamHost

Santa Monica, CA, US

Led design and development of digital and offline marketing strategies to drive market penetration and expand brand awareness for $30M fitness equipment sales & distribution firm. Managed eCommerce catalog and marketing, media, and brand planning, as well as communications, research and measurement

Directly accountable for eMarketing strategy development, planning, and execution aligned with corporate objectives and vision, including orchestrating design and development of 16 international Web sites comprised of 8-12 product sites each. Reviewed and updated internal policies and procedures to maximize departmental operations. Incorporated Social.

Managed eCommerce, catalog marketing planning, media planning, brand building, communications, product development, research, and measurement of all advertising and promotional campaigns for leading DRTV / “As Seen On TV” products such as Hercules Hook, Zorbeez, and Steam Buddy, including CPM, CPA, and affiliate campaigns. Generated business and media.

US

Director, eStore, 2004 to 2006 / Director, Mobile, 2002 to 2004 / Client Liaison, 2000 to 2002Earned two promotions to oversee eStore operations, strategic planning, marketing / promotional material design, Website projects, campaign development, and order fulfillment. Managed diverse 25-member team and ensured on-time delivery of internal and.