Cynthia Mccarthy Email & Phone Number

Boston, Ma, Us

Seekonk, Massachusetts, United States

Inventive Marketing + Communications: A privately held agency of forward thinkers who fuse creativity and strategy to deliver tailored marketing, communications and event solutions for global companies and local community businesses.I manage projects and consult with content owners on the development and execution of integrated marketing communications strategies that engage customers, build brands and align with business goals.

Andover, Ma

Aras Corp: Privately held global SaaS start-up company serving the manufacturing, automotive, aerospace & defense, industrial, high tech electronics and med-device markets • Strategic consulting to support brand growth initiatives aligned with business goals. • Lead project teams in marketing communications, content development, creative processes, and brand initiatives• Conducted internal and partner relationship surveys to identify gaps and create a better user… Show more Aras Corp: Privately held global SaaS start-up company serving the manufacturing, automotive, aerospace & defense, industrial, high tech electronics and med-device markets • Strategic consulting to support brand growth initiatives aligned with business goals. • Lead project teams in marketing communications, content development, creative processes, and brand initiatives• Conducted internal and partner relationship surveys to identify gaps and create a better user experience on their website • Created successful communication strategies throughout the buyer’s journey to map and deliver content to appropriate stakeholders • Lead the development of a writing style guide for content creation Show less

Bedford, Ma

Aspen Technology AspenTech: A $500M public software company serving the energy, chemical, engineering & construction, and energy markets. • Generated >$2M in annual cost saving by syncing corporate and marketing campaign budgets.• Responsible for the strategic direction and leadership of the marketing communications team, including branding, creative, and communications. • Repositioned the Marketing Communications group from on-demand service to a strategic partner… Show more Aspen Technology AspenTech: A $500M public software company serving the energy, chemical, engineering & construction, and energy markets. • Generated >$2M in annual cost saving by syncing corporate and marketing campaign budgets.• Responsible for the strategic direction and leadership of the marketing communications team, including branding, creative, and communications. • Repositioned the Marketing Communications group from on-demand service to a strategic partner consulting and delivering on business and marketing objectives with global teams. • Managed marketing content creation, including the support of deployment and testing, for 15+ industry and product campaigns resulting in ~20% lift in MQLs year over year. • Developed awareness brand campaign, in conjunction with corporate adoption campaign, integrating web, digital, print, paid media, social media, live events, and video to introduce a new business strategy. Established benchmarks for ongoing campaign performance. Show less

Westborough, Ma

Interactive Communications AgencyDirected team of 15+ designers and developers creating interactive media, video, mobile, and high-production presentations for the agency’s mid-to-enterprise-level clients. Clients included: • Bose • CA Technologies • Cisco Systems • Hanover Insurance • Iron Mountain Oversaw creative, visual, and technical project requirements, schedules, budgets, and staff allocation for corporate websites, microsites, animation… Show more Interactive Communications AgencyDirected team of 15+ designers and developers creating interactive media, video, mobile, and high-production presentations for the agency’s mid-to-enterprise-level clients. Clients included: • Bose • CA Technologies • Cisco Systems • Hanover Insurance • Iron Mountain Oversaw creative, visual, and technical project requirements, schedules, budgets, and staff allocation for corporate websites, microsites, animation, presentation, and mobile and tablet applications. Show less

92-unit, casual Italian dining concept• Supported re-branding of Bertucci’s with a multi-channel marketing promotion plan including new broadcast, customer website, direct mail, and on-premise advertising.• Assisted in the development of successful integrated marketing programs supporting seasonal food and beverage promotions collaborating with corporate chef and product and marketing teams. • Liaison with internal designers and agency contacts to direct creative… Show more 92-unit, casual Italian dining concept• Supported re-branding of Bertucci’s with a multi-channel marketing promotion plan including new broadcast, customer website, direct mail, and on-premise advertising.• Assisted in the development of successful integrated marketing programs supporting seasonal food and beverage promotions collaborating with corporate chef and product and marketing teams. • Liaison with internal designers and agency contacts to direct creative projects and support the design and production of marketing and advertising deliverables. Show less

Watertown, Ma

Startup Interactive Design AgencyClients Included: • CMP Publishing• Empirix• WGBHBusiness leader involved in: • Pitching, new business development, acquiring and managing client relationships • Sourcing, building and overseeing technical and design project teams • Design of websites for digital publishers and start-up innovation companies • Design of UI/UX solutions for interactive web products and software applications

Cambridge

Member of the founding design team for one of the first-to-market online information networks, AT&T Interchange Online Network. Responsible for user interface design of new publishing platform including search, custom organization, chat, discussion threads and file sharing for publishers including Ziff-Davis, The Washington Post, Star Tribune, Cowles Business News, and more.

Boston, Ma