Cynthia Loiselle-Seguin Email & Phone Number

Greater Sudbury, On, Ca

Clients include ACCESS Hearing AIDS and Serenity Business SolutionsI provide marketing and operational management for companies who only need a fractional team member as opposed to full-time employee

Remote

SheEO is a global community of radically generous women + non-binary folksworking on the World’s To-Do List. Activators activate their buying power, networksand expertise to create an equitable and sustainable world. - Hosted ecommerce workshops for entrepreneurs around the world.- Provided advice to Activators on ecommerce and digital marketing.Learn more and Activate: https://sheeo.world/

Digital By Default - Remote

Helping our highest growth, highest impact merchants accelerate their growth with Shopify.- Advised our Community Operations team as they created Shopify's new Community Groups program. - Developed a framework and created a new Community Group to engage brand new merchants to Shopify who were coming out of Shopify GO programs.- Provided business and marketing coaching and advice to high growth small business owners.- Developed and facilitated webinars on marketing and other ecommerce topics- Implemented Slido to increase engagement in virtual and live events across the organization- Recruited partners to contribute to new programming and the new communityKey Accomplishment:- Participants in Shopify for Startups demonstrated an average of 194% increased in gross annual revenue year over year.

Digital By Design - Remote

Providing programming, resources and support to empower organizations who help small-to-medium businesses launch or grow their business. - Created a tiered framework for providing organizations with exclusive discounts, perks, and other resources- Curated, created, and facilitated webinars relating to e-commerce, marketing, retail, and other business topics- Met with organizations who support small-to-medium businesses to determine the needs of their clients, then developed custom program solutions to meet those needs- Partner management, including recruitment, onboarding, programming, and ongoing relationship management.- Developed promotional tooling, custom landing pages, and other program management resourcesKey accomplishment:Our team of two partnered with Chipotle to support four farmers in launching direct-to-consumer selling channel via website and surrounding media buzz, resulted in 10% increase to Shopify shares and $16B enhancement in valuation.

Remote

Supported Program Managers in L&D with their various projects including:- Bridge the Gap: developed facilitation guidelines and handbook- Lead Labs: developed content for inaugural monthly Lead Labs to provide growth opportunities for existing leaders in Support. Facilitated sessions in Program Manager's absence.

Remote

Developed the first ever Support Squad Lead Onboarding program to help new leads transition from individual contributor to leader of people.- Consulted with stakeholders and experts throughout the organization- Established required learning outcomes- Sourced, curated, and created resources as required- Facilitated learning groups in North America, Ireland, and ManilaTopics developed include:- Onboarding and team management logistics- SWOT, SMART and T-GROW models as goal setting and coaching tools- Team development- Effective Coaching TechniquesWith the following sprinkled throughout the program:- Radical Candor- Growth Mindset- The importance of Transparency and Vulnerability in Leadership

Remote

I work with a team of fantastic peeps to lead an amazing group of e-commerce consultants.

Remote

Sudbury, Ontario

Wedding, Corporate Event and Kids'​/GrownUp party planning. Experience in trade shows, conferences, small scale dinner parties and fundraisers/weddings upwards of 300 people.Certified Wedding Planner as awarded by the Wedding Planners Institute of Canada (WPIC)Certified Same Sex Wedding Planner by 14 Stories Gay Wedding Institute (GWI)

Sudbury

Throughout the first year of operation, I served as a resource, coach, cheerleader, and sounding board for a wide caseload of clients. I provided extensive help to budding entrepreneurs in the development of strategic business plans. I helped clients improve employee efficiency, increase sales, and increase profitability.

Marketing & Design Consultant/Account ManagerWork with clients to develop and implement the brand strategy for their product or service. Develop concepts and ideas for advertising and marketing materials and campaigns. Write a wide variety of communications for print, TV, radio, and the Internet.Manage accounts of small to medium business clients. Help clients develop marketing strategies, media plans and solutions to creative, logistical, and technical problems. Responsible for estimating costs and monitoring project timelines. Involved in new business development.Create layouts and designs of logos, packaging, advertising, marketing collateral, and other published materials in print and online. Select and arranges photos, type, illustrations, and colour.PR & Social Media StrategistHelp clients build their social media presence through interesting and dynamic content across multiple platforms. I also provide traditional media support, corporate communications and marketing strategies where applicable.

Sudbury

As part of a team, I manage the day-to-day operations of a full-service bike/ski shop. We specialize in educating our customers and ensuring they have the ultimate experience in-store so that they will have the ultimate adventure outside. Our goal is to ensure our Adventurers LOVE their adventures, 365 days a year.

Sudbury, Ontario

Curious Thymes Events and Catering provided the very best in event planning services for social, private and corporate clients in the Greater Sudbury Area.Led, trained, motivated and supervised catering staff.Planned and executed catering and special events.Developed menus and executed as needed.Set and maintained Catering and Service standards.Managed fine dining restaurant that seated 120 in owners' absence.Ensured that government legislation was adhered to, including but not limited to Food Safety and Sanitation, Occupational Health and Safety, Workers Compensation, Employment Standards, Human Rights, Labour Laws and AGCO licensee responsibilities.Provided Jacaranda Events Wedding Planning services exclusively to Curious Thymes clients.Business closed in January 2014.

HR/Bookkeeping/Sales/Admin. Executive Assistant/General Girl Friday to a busy executive in a fast growing organization. I set up policies, procedures and handbooks that guided employees across Northeastern Ontario and facilitated scaling internal operations as we grew from a two store operation to a multi-location organization with a central head office.

Business and Financial Management in the Music industry for talent and companies.

Certificate, Facilitation Genius

Certificate, Teachers Teaching Teachers - Adult Education

Same Sex Wedding Certification

Certified Wedding Planner (Wpicc)

Certificate, Retail Management/Leadership

Diploma, Business Administration - Marketing

Liberal Arts And Sciences, General Studies And Humanities