Cynthia Andersen

Cynthia Andersen Email and Phone Number

Self Employed @
Cynthia Andersen's Location
Cleveland, Ohio, United States, United States
Cynthia Andersen's Contact Details

Cynthia Andersen personal email

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Cynthia Andersen phone numbers

About Cynthia Andersen

Connect with me: cynthiaandersen@me.com Director Marketing | Senior Manager Marketing | Innovation | Product Development | Technical Expertise | Project Manager | I’m a technology-minded professional with 20 years of experience in developing marketing/communications that drive business strategy and contribute to sales and profitability objectives. Initiatives I’ve led include designing overall marketing plans and tactics and streamlining branding guidelines. I have developed multi-channel marketing campaigns with messaging around strategic initiatives to differentiate us from the competition. I drive innovation efforts within an organization using voice of the customer methodology to uncover needs and pain points. Using content marketing techniques and tools, I develop collateral, technical articles and email campaigns that target specific consumer segments. What sets me apart is that I possess a unique combination of technical expertise, customer responsiveness and advocacy, and strong project management skills. ★ Industries: High-Technology Manufacturing | Materials | Chemicals | Healthcare | IT | Information Technology | Computer Software★ Skills: Marketing Management | Market Research | Innovation | Strategic Management | Marketing Plans | Trade Shows | Events | Voice of the Customer | Business Development |Growth | Marketing & Advertising Collateral | New Product Development | Stage Gate | Continuous Improvement | Brand Management | Budgets | Opportunity Analysis | Product Roadmaps | Strategic Planning | Content Marketing | Technical Writing | Project Management | Competitive | Marketing Strategy | Agency | Vendor Management | Customer Satisfaction Surveys | Cross-Functional Team Leadership

Cynthia Andersen's Current Company Details
Cynthia Andersen B2B Marketing Professional

Cynthia Andersen B2B Marketing Professional

Self Employed
Cynthia Andersen Work Experience Details
  • Cynthia Andersen B2B Marketing Professional
    Self Employed
    Cynthia Andersen B2B Marketing Professional Jul 1998 - Present
    Cleveland, Ohio, United States
    Marketing professional focused on achieving growth through the development and deployment of strategic marketing programs. Conceived product differentiation pathways and messaging strategies to redefine go to marketing strategy and to role out multi-year communication programs. Messaging concepts were useful for both external and internal communications programs. Wrote and published technical communications and white papers which were used to establish Subject Matter Expertise and communication solutions to the market place. Established marketing organization including budgets and forecasting, solidified branding programs and built out collateral portfolio (catalogs, tradeshow equipment and displays, promotional program, product photography catalog, etc). Established relationships with key suppliers and vendors who helped execute complex marketing projects including 3D animations of mechanically engineered products. Analyzed markets for existing products and new products; developed targeted pipeline of potential sales targets and identified optimal go to market solution.
  • Curtiss-Wright
    Marketing Manager
    Curtiss-Wright Sep 2008 - Apr 2019
    Cleveland/Akron, Ohio Area
    Provide management for a $400K marketing program and art direction for a large inventory of product catalogs and marketing collateral. Develop plans for trade shows. Author technical articles and administer email campaigns to grow customer base.► Orchestrated rebranding campaign for Farris, which became the standard for all other business units under corporate. Enhanced design and applied to all categories of artwork. Established rules for logo usage. Efforts resulted in cohesive identity.► Led a multi-year content marketing campaign and created strategic talking points for sales teams resulting in a significant increase in lead development and new customers. Produced technical articles and developed email campaigns targeting specific customer segments. Secured speaking engagements at conferences for Subject Matter Experts.► Drove revenues through development of numerous messaging campaigns. Identified and communicated competitive advantages through all sales materials including advertising, trade show communications and marketing collateral. Several advertisements won “Top 10” awards in Hydrocarbon Processing Magazine.► Administered annual online survey to 800 customers providing all-inclusive feedback from representatives and various end-user segments. Responses used to drive go-to-market strategy and annual strategic initiatives. ► Streamlined new product development process using the Six Sigma product development methodology. Introduced organization to new concepts including Voice of the Customer, Critical to Quality and Stage Gate Process.► Launched Marketing Department for the division; established processes and marketing standards, set-up budget and visibility spend, and identified vendor partners.
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  • Eaton Corporation
    Market Development Manager
    Eaton Corporation Mar 2007 - Feb 2008
    Cleveland/Akron, Ohio Area
    Directed all marketing efforts for a $65M industrial clutch and brake business unit. Researched and advised management on major market and economic trends, forecasts and competitor intelligence. Managed development and updating of all marketing collateral at both corporate and business level. Managed marketing budgets and trade show participation.► Developed strategic analysis of the global metal-forming industry contributing to overall competitive strategy.► Managed all marketing efforts related to introduction of a new clutch/brake into the $30M Chinese market including identification of project deliverables. Conducted market research and created collateral including technical brochure, sales presentations, trade show posters, advertising, news releases, and technical scripts and translations for media. ► Directed migration to new corporate web standard providing fresh content and images meeting corporate branding guidelines. ► Led cross-functional team in reviewing business processes in preparation for corporate audit.
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  • Ge Advanced Materials
    Industry Manager
    Ge Advanced Materials 2003 - 2007
    Industry Manager / Business Development – Basic Materials, Non-Ferrous Metals / Plastics (2004 - 2007)Global Market Manager – Ceramic Powders and Shapes Business Unit (2003 – 2004) Newly created position accountable for achieving new business development and key account growth initiatives. Used GE strategic marketing tools for identifying new target markets and segment opportunities.► Identified and created targeted customer list with the potential to generate $1.7M in revenues with a plan of $1.05M in sales. Built pipeline with the potential to generate $2.5M - $10M in sales.► Uncovered market opportunities and identified sales strategies in segments for lubricants for extrusion, release coatings for aluminum refractories and casting operations and thermally conductive polymers.► Acted as project manager in development of new coating technology and multiple qualification trials.
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  • Ge Advanced Materials
    Marketing Specialist / Marketing Associate / Marketing Assistant
    Ge Advanced Materials 1998 - 2003
    Cleveland/Akron, Ohio Area

Cynthia Andersen Skills

Marketing Communications Marketing Strategy Market Analysis Market Research Marketing New Business Development B2b Marketing Advertising Corporate Communications Product Launch B2b Product Development Marketing Management Management Product Marketing Social Media Digital Strategy Six Sigma Online Marketing Brand Management Business Development Cross Functional Team Leadership Manufacturing Strategy Project Management Strategic Planning Product Management Marketing Plan Creation Trade Shows Marketing Event Planning Collateral Writing Strategic Communications Brand Marketing Vendor Management Agency Relationship Management Voice Of The Customer Voice Of The Customer Analysis Stage Gate Opportunity Analysis Customer Satisfaction Customer Surveys Growth Strategies Continuous Improvement Competitive Strategies Business Strategy Cross Cultural Teams Competitive Intelligence Content Marketing Technical Writing Corporate Branding

Cynthia Andersen Education Details

Frequently Asked Questions about Cynthia Andersen

What company does Cynthia Andersen work for?

Cynthia Andersen works for Cynthia Andersen B2b Marketing Professional

What is Cynthia Andersen's role at the current company?

Cynthia Andersen's current role is Self Employed.

What is Cynthia Andersen's email address?

Cynthia Andersen's email address is ca****@****ght.com

What is Cynthia Andersen's direct phone number?

Cynthia Andersen's direct phone number is 193754*****

What schools did Cynthia Andersen attend?

Cynthia Andersen attended Baldwin Wallace University, John Carroll University.

What skills is Cynthia Andersen known for?

Cynthia Andersen has skills like Marketing Communications, Marketing Strategy, Market Analysis, Market Research, Marketing, New Business Development, B2b Marketing, Advertising, Corporate Communications, Product Launch, B2b, Product Development.

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