Cynthia H. Email & Phone Number

Encinitas, Ca, Us

Encinitas, California, Us

Racine, Wi, Us

Led team of customer and shopper marketing directors and managers to meet and exceed objectives for over $3 billion portfolio including channel strategy and activation, digital strategy and content, new product strategy and execution, merchandising/assortment/pricing/promotion strategy and guidance, post event analytics and supply/demand input and guidance.

Racine, Wi, Us

Led the strategic design, build, training and launch of a $20MM digitization project for SCJ’s Global Marketing processes used in over 70 countries by over 1,000 users aimed at improving effectiveness and efficiency of process.• Led a team of internal technology business partners and cross functional subject matter experts along with external system integrators to develop a fully digitized workflow for Global Marketing processes.• Delivered fully automated and digitized workflow process within 1 year

Racine, Wi, Us

Led the Brand redesign and relaunch for one of the top Global brands in Home Cleaning present in over 38 countries and representing over $400MM in sales.

Racine, Wi, Us

Led multi-level sales team of 38 for a key strategic division of the organization with volume over $1 billion in annual sales.

Racine, Wi, Us

Led cross-functional team of 26 including Sales, Supply Chain, Shopper Marketing, Retail and Category Management for 2nd largest customer in North America with annual sales over $300MM. Recognized by Target as Vendor Partner of the Year in 2011 and 2013.

Racine, Wi, Us

Led sales team of 17 for 6 key customers representing over $500MM in annual volume. Responsible for providing vision, team development and leadership and channel strategy for Drug and Club channels.

Racine, Wi, Us

Led a team of sales professionals to re-design the US sales learning and development department, creating a 3yr strategic plan focused on key capabilities, targeted course curriculum and detailed competency model.• Developed sustainable learning process and in-depth on-boarding plan for new hires, 3rd party sales and assignment transitions• Planned and executed National Sales Meeting for +400 people and first Virtual National Sales Meeting resulting in nearly $1MM in cost savings

Racine, Wi, Us

Led the strategic collaboration, communication, planning and execution with all internal business functions including Marketing, Product Supply, Legal, Senior Leadership and Sales to deliver new product launches and marketing programs for US Sales for the Air Care and Home Cleaning brands representing over $900MM in annual sales.

Racine, Wi, Us

Led the strategic customer and business development of the Air Care business at Kmart representing over $30MM in annual sales.

Norwalk, Connecticut, Us

Responsible for category management analysis and planogram development and execution for all grocery customers in the Central and Southwest RegionsPromoted from: Account Manager - Responsible for establishing new account focus and sales growth with key grocery customers (Kroger and Meijer)

Us

Responsible for overall sales and business management with key grocery retailers (Kroger and A&P) Promoted from: Retail Planning Manager (6mos the promoted) - Liaison between Account Management team and Retail Sales team to communicate account plans and retail execution needs for sales growth.

Vevey, Ch

Responsible for overall management of 3 regional broker office (Detroit MI, Saginaw MI and Toledo OH) including training, incentive and business management. Promoted from Retail Sales Representative - responsible for sales growth in key independent grocery retailers in the West Michigan and Indiana area.

Bachelor Of Business Administration (B.B.A.), Cpg Marketing

Bachelor Of Business Administration (Bba), Specialized Sales, Merchandising And Marketing Operations