Cynthia Fodell Mott Email & Phone Number

Houston, Tx, Us

CFM Professional Services takes a thoughtful and integrated approach to all aspects of marketing, content strategy, corporate communications, and brand messaging to assist businesses in optimizing their profitability and efficiency and realizing steady growth and revenue goals.The foundation of the most successful companies in 2024 is directly attributable to a comprehensive program that maximizes Diversity, Inclusion, and Equity within their businesses and communities at large. At CFM Professional Services, we understand the value of these principles and integrate them into our strategies to ensure the success and growth of our clients. Sustainable organizations are purpose-led businesses that inspire their employees and partners to deliver meaningful financial performance, equitable impact, and the collective betterment of society that merits and preserves the respect and trust of all stakeholders.Provider of a full range of marketing, communications, and business development services tailored to target corporate vision, alignment, leadership positioning, and culture by design while providing the ultimate client experience and building meaningful strategic business alliances. • Corporate Communications• Collateral Creation• Strategic Marketing Plans • Branding / Messaging Expert• Compelling Storyteller / Content Creation• Copywriting & Editing (press releases, creative briefs, proposals, content development, editorial)• Blogging Services• Strategic Alliance Development: Partnerships /Sponsorships• Creator of The Captivating Client Experience• Orchestrator of Innovative Corporate Events (Sponsors, SMEs, Panelists, Exhibitors)• Killer Connector• Coaching & Mentoring • B2B • Market Segment Analysis & Strategy • High-Level Planning• Professional Training & Development• Public Relations• Architect of Ideas

The HOUSTON Club was a member-owned private city Club--the oldest in the Southwestern United States--ranked consistently among the nation's finest with a unique and distinguished fellowship that spanned parts of three centuries. Charged with growing the distinguished members of The HOUSTON Club, emphasizing the Young Professional sector. Implementation of a member referral program that far exceeded personal and stated goals. Relationship building with key leaders, guiding program management involving recruiting, retaining, and converting prospective members of culturally and ethnically diverse backgrounds. Developed and presented tailored Membership Programs to executives at law firms, business schools, and associations such as the Emerging Leaders Group, the Young Professionals in Energy (YPE), GHP, GHCVB, the Houston Symphony, and others through the planning and execution of events, dramatically increasing membership. Major Contributions: • Grew the overall membership by 75% in 2010-2011 with a 200% increase in the Young Professional demographic, bringing cultural, ethnic, and gender diversity that until my tenure had not existed in the 116-year history of the Club.• Rebranded THC by creating the Ultimate Client Experience.• Established THC as the premier business networking venue by developing unique events that connected and enriched our members and set us apart from other clubs. These events included programs teaching cultural understanding and business etiquette, showcasing our innovative approach to member engagement.

Ashburn, Virginia, Us

Responsible for US-wide sales and marketing of MBO services solutions to real estate and financial management self-employed professionals• Direct sales to US-wide REMAX regions and franchise Broker/Owners • Field management of sales and internal sales/support team• Engage and retain industry influencers/channel resellers for MBO program endorsement/promotion• Ongoing development of market-specific messaging for Website and marketing materials

Denver, Co, Us

Spearheaded and directed company visibility by aligning marketing department operations and regionalizing recruitment campaigns. Coordinated and managed six marketing budgets in the Texas region. Managed multiple business plans, providing excellence in strategic decision-making, policy development, and employee relations. Mentored, supervised, and led the marketing team on the content, design, and implementation of all branding & ad campaigns for the region, integrating streaming video, rich media, print, radio, newspaper, and trade publications.• Internationally award-winning Marketer of the Year for "Most Effective Marketing Collateral" and "Best Newsletter" in the global network. • Facilitated branding campaigns, compliance, graphics standards, budget control, and adherence. My role Extended beyond marketing to strategic business development. I successfully negotiated and maintained strategic alliances, developed sponsorships, and expanded our product and service offerings to the RE/MAX of Texas membership. These initiatives significantly propelled revenue and returns, showcasing my ability to drive business growth.• Spearheaded and created recruiting/retention initiatives, PowerStart initiation classes, continuing education events, annual statewide Conventions, and Broker/Owner Meetings to grow the RE/MAX of Texas network.• Facilitated the growth & professional development of the Marketing & Executive teams in providing coaching/mentoring programs and implementing accountability initiatives ensuring cultural diversity, understanding, and inclusion.• Developed business plans forecasting sales targets aimed at expansion/growth in the region's market share with an oversight role in managing all activities required to meet these goals.

Alternative Masters In Business Administration/Project Innovation & Management

Bachelor Of Arts - Ba, Major: English/Creative Writing Minor: Art History

Education record