• Spearheaded the development and execution of a comprehensive global PR, influencer & partnership strategy, amplifying Monica Vinader's brand presence and reputation among key opinion leaders. Programming resulted in significant media and social coverage that increased the brand's share of voice in key growth markets over its competitor set. • Orchestrated a high-impact global influencer and brand ambassador program, fostering always-on brand buzz and generating signficant revenue (5:1 ROI).• Designed and executed high-impact events and gifting experiences to enhance campaign visibility and align with key cultural moments.• Fostered strong relationships with celebrity stylists; secured and leveraged A-list talent dressings. Notable dressings include Selena Gomez, Bella Hadid, Sydney Sweeney, Kendall Jenner, Jas Tookes, HRH Kate Middleton, Meghan Markle, Kerry Washington, Reese Witherspoon, EmRata.• Concepted and developed brand partnership and collaboration strategy, aligning with brand partners that propelled and premiumized the brand.• Led cross-functional teams in the GTM strategy launch of partnership campaigns.• Established KPIs to measure the success of PR, partnership, and event initiatives; developed reporting for the executive leadership team.• Proposed and managed the department's budget, managing resources in alignment with annual goals.

• Led teams and high-stakes accounts, delivering creative solutions for world-renowned brands such as lululemon, Alex + Ani, Stance socks, Roxy/Quiksilver, philosophy, Filorga, and Westin Hotels.• Spearheaded press strategies, influencer collaborations, and product launches that drove client success in competitive markets.• Built trusted relationships with top-tier clients, transforming their vision into strategic, measurable campaigns.• Launched immersive events and cross-brand collaborations that garnered widespread media attention.• Managed and allocated budgets effectively for multi-faceted PR campaigns, ensuring optimal resource utilization.

• Managed diverse accounts across industries, delivering tailored PR strategies that drove media relationships and engaged influencers for brands such as ASICS, Onitsuka Tiger, Bulova Watches, Sexy Hair, Joico, Julep, Samsung, Pernod Ricard, IHG and Kimpton Hotels (pre-IHG acquisition).

· Executed elevated media and event strategies for clients including Brooks Running, Kenneth Cole, William Grant & Sons, LinkedIn and Mercedes Benz.