Cynthia Ras Email & Phone Number

Rochester, Ny, Us

Rochester, Ny

• B to B Messaging strategy• Agency management• Brand development/management • Launch planning• Collateral development • Project management• Digital marketing• Continuous improvement• Budget management

5692 Pittsford-Palmyra Road, Pittsford, Ny

•Increase marketing visibility and brand awareness of the Invisible Fence brand in the Northeast•Manage all marketing, advertising, sales & lead generation•Oversee marketing programs including direct mail, online, e-blasts, tradeshows, social media, PR, SEO, etc.•Work with Dealers on developing new marketing initiatives and strategies to meet sales goals•Determine and manage the marketing budget•Analysis of customer research and competitor information•Monitor, review and report on all marketing program results•Monitor and review all marketing collateral to ensure consistency and Brand compliance•Incorporate social networking strategies into the company's marketing strategy•Conduct sales training classes for dealer network•Manage a team of 5 marketing professionals

Rochester, Ny

Responsible for the sale of print and online advertising solutions for a City & Regional magazine start-up in Rochester, NY.• Manage entire sales cycle for new start-up in the Rochester and surrounding areas• Analyze market, qualify leads, assess needs and recommend advertising solutions/opportunities• Maintain detailed database of prospects and customers and document sales calls to facilitate follow-up• Attract and retain loyal customers by building a reputation of integrity, knowledge, and accountability• Reach monthly/annual commission goals set by VP of Sales, Buffalo, NY

Rochester, Ny

Held full strategic and tactical responsibility for creation and execution of all worldwide sales & marketing communications assets, branding and identity, and social media marketing programs supporting the worldwide marketing and sales teams for Kodak’s largest business - Digital Capture, Post Capture & Accessories.•Managed external agency partners to deliver best-in-class marketing & sales communications assets on brief and within $15M budget allowance to support new global product launches.•Direct internal resources to develop branding strategies, PR plans, web assets, multimedia pieces, packaging and content for company owned assets.•Created several social media marketing programs on Facebook increasing sales 33% year over year (YOY).•Developed blogger and key influencer relationships as well as targeted CRM programs and owned media activations resulting in 15% higher reach and awareness.

Rochester, New York Area

•Created all worldwide sales & marketing communications strategies, 360 marketing plans, creative briefs, and assets for new consumer digital camera products. •Created the concept and executed the EasyShare digital camera “Just Press Share” campaign which garnered the legal claim “World’s only cameras with 3-step sharing”.•Spearheaded “Just Press Share” web strategy and implemented interactive consumer marketing programs comprised of social media, SEO, QR codes, CRM, and other emerging technology tools.•Campaign resulted in over 5.1 million consumers using the share button ap and over 1 billion pictures and videos shared to date.

Created the sales & marketing strategy and executed worldwide marketing communications assets for the $50M Brand Licensed products business.•Enhanced existing on-line advertising banners, product positioning & messaging, web tools, product and lifestyle photography and packaging resulting in 37% YOY increase in traffic and 52% YOY decrease in exits from site. •Managed and coordinated conversion to a new web platform for all products saving the company $150K in agency costs.•Provided Consumer Electronic Show (CES) tradeshow support by setting up a store within-a-store planogram for retailer presentations and sell-in.

Created and implemented a “Best-in-Class” process for maintaining the worldwide marketing & advertising budget. •Worked directly with agency partners to create timelines, set announcement dates, coordinate marketing activities, and approve all estimates and purchase orders.•Represented and supported the 2002 and 2003 New York City product launch events.•Managed agency partner relationship and $110M advertising budget including scope of work, purchase order creation, invoicing, tracking of yearly expenditures, accruals and job reconciliation. •Managed a $3M budget and coordinated all new product, lifestyle, product-in-use and sample photography photoshoots working with in-house, local and national photographers.

Rochester, New York Area

•Developed accounts by cold calling in the Rochester, Buffalo and Syracuse area•Created and grew a team of sales associates leading to gross sales of $250K during the first year•Maintained a strong base of loyal customers through frequent end-user meetings and networking events

Bachelor'S Science, Business Management

Associate Of Arts And Sciences (Aas)