Director Of Internet Marketing, Ad Workshop, Inc, Full Service Mid-Sized Ad Agency
Ad Workshop, Inc
Developed and implemented marketing strategies for a variety of clients and measured ROI of each program. Analyzed financial reports and adjusted strategies to maximize profitability. Managed business development and account management for internet projects. Collaborated with other Senior Managers to develop sales proposals and marketing strategies for comprehensive, integrated marketing plans including internet and traditional marketing. Set long-term R&D, financial, and product development goals. Wrote project specifications, time lines, and implementation plans. Worked with clients in multiple B2C and B2B industries, including travel and tourism, biotechnology, non-profit, education, healthcare, and retail.* Pioneered fully functioning Internet Marketing Department infrastructure and catapulted it to company's most profitable department * Managed 20+ internet marketing projects for different clients simultaneously * Extended functions of department to include programming and technical development of web-based applications. * Created additional profit centers by bringing Web site hosting and search engine marketing in-house * Drove profits by spearheading creation and marketing of technology-based products, including automated email system, dynamic mapping interface, online reservations systems, and desktop applications * Exceeded expectations 10-fold with successful launch of Social Media projects for multiple clients * Launched one of the first travel destination Web sites to include online sales; sales far exceeded all projections * Directed development of one of the first fully integrated email marketing tools