Cynthia Short, Mba Email and Phone Number
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I see the world—both online and off—with an appreciation for what people really want and how little effort they are willing to expend finding and acquiring it. This applies to the energy people put into everything from online shopping to taking care of their health. I will always enjoy finding ways to use technology to solve problems and make life better. I started my career as a computer geek and educator which flowed nicely into data-driven digital marketing. Today my passion is to work with biology and technology to find ways to extend the number of years we live in good health and make it accessible to everyone.Out in the world, I spend time enjoying the great outdoors skiing, hiking, biking. Indoors I'm often delving into the fascinating world of longevity, geroscience and increasing human healthspan - So we can have more years where our minds and bodies are still able to do the things we enjoy.
Rasāsvāda
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Chief Marketing StrategistRasāsvāda Apr 2024 - PresentNew York, Ny, UsRasāsvāda zero-proof spirits combine cutting edge longevity science with traditional Chinese medicine and herbalism. Recent independent studies conducted by world-leading longevity scientists at Ora Biomedical revealed that Rasāsvāda restorative spirits increased the median lifespan of C. elegans by up to 32%. These tiny, microscopic organisms are frequently used in aging research due to their genetic and cellular similarities to humans. While much more testing is needed to understand the impact for humans, this is an exciting first step in the quest to identify natural compounds that could impact human healthspan.
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Customer Experience Advisor - Pro BonoOptispan Oct 2023 - PresentSeattle, Wa, UsOptispan is a healthcare technology company working toward Optimal Healthspans for Everyone by creating a new culture of health; educating a new generation of doctors, coaches, and consumers; and enabling new discoveries from interventions to biomarkers to devices that keep you healthy. Current offerings include corporate wellness and concierge services utilizing a team of scientists, doctors, and coaches with expertise in longevity medicine and research. A healthspan optimization platform and playbook for physicians is in development. -
Global Education & Empowerment DirectorPaula'S Choice Skincare Jan 2021 - Oct 2023Seattle, Wa, UsCutting through the hype to empower consumers. If you lead with education, the product will sell itself. A recent example is the brand agnostic tool called Beautypedia Skin Care Ingredient Checker. Check the ingredients in any skin care product to see how it rates: https://www.paulaschoice.com/beautypedia-ingredient-checker -
Marketing ConsultantPaula'S Choice Skincare Nov 2019 - Jan 2021Seattle, Wa, Us
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Chief Marketing OfficerPersona, A Nestlé Health Science Company Dec 2018 - Nov 2019Snoqualmie, Wa, Us -
Sr. Vice President, MarketingHealthy Paws Pet Insurance And Healthy Paws Foundation, An Aon Company Dec 2015 - Dec 2018
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Vp Marketing & EcommercePaula'S Choice, Llc Feb 2008 - Dec 2015Seattle, Wa, UsInternational B2C & B2B Ecommerce Company; Plan and direct digital and traditional marketing policies, objectives, budget and initiatives. Use data-driven analysis to direct online marketing (SEO, paid search (SEM), email marketing, affiliate marketing) merchandising, resellers, digital and print media, PR, website optimization and creative teams and overall branding. * Consistent growth in revenue and profit every year* Data-driven analysis for all digital and traditional marketing activities* Launch strategies for new product lines *Oversee Ecommerce, design, web development, research, writing and marketing professionals
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Director Of Internet Marketing, Ad Workshop, Inc, Full Service Mid-Sized Ad AgencyAd Workshop, Inc Sep 1996 - Feb 2008Developed and implemented marketing strategies for a variety of clients and measured ROI of each program. Analyzed financial reports and adjusted strategies to maximize profitability. Managed business development and account management for internet projects. Collaborated with other Senior Managers to develop sales proposals and marketing strategies for comprehensive, integrated marketing plans including internet and traditional marketing. Set long-term R&D, financial, and product development goals. Wrote project specifications, time lines, and implementation plans. Worked with clients in multiple B2C and B2B industries, including travel and tourism, biotechnology, non-profit, education, healthcare, and retail.* Pioneered fully functioning Internet Marketing Department infrastructure and catapulted it to company's most profitable department * Managed 20+ internet marketing projects for different clients simultaneously * Extended functions of department to include programming and technical development of web-based applications. * Created additional profit centers by bringing Web site hosting and search engine marketing in-house * Drove profits by spearheading creation and marketing of technology-based products, including automated email system, dynamic mapping interface, online reservations systems, and desktop applications * Exceeded expectations 10-fold with successful launch of Social Media projects for multiple clients * Launched one of the first travel destination Web sites to include online sales; sales far exceeded all projections * Directed development of one of the first fully integrated email marketing tools
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Business Manager And Co-OwnerAdirondack Flying Service 1984 - 1996Regional air charter company servicing the Northeast and Canada.Directed all marketing plans and financial activities. Set up all accounting systems, prepared and analyzed financial statements, and monitored budgets and cash flow. Acted as liaison to government agencies.• Increased annual profits by over 300%; re-branded company to professional air charter company from bush pilot service and successfully appealed to high-end clientele.• Upgraded size and luxury level of plane fleet.
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District Systems ManagerMohawk Data Sciences 1982 - 1984Manager of Technical Staff providing support to Sales and Marketing in a 3 state region.
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Systems SpecialistMohawk Data Sciences 1979 - 1982Technical Support for Sales and Marketing
Cynthia Short, Mba Skills
Cynthia Short, Mba Education Details
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Northwestern University - Kellogg School Of ManagementFinance -
University Of WisconsinAnd Computer Systems
Frequently Asked Questions about Cynthia Short, Mba
What company does Cynthia Short, Mba work for?
Cynthia Short, Mba works for Rasāsvāda
What is Cynthia Short, Mba's role at the current company?
Cynthia Short, Mba's current role is Working with smart people to help increase human healthspan. The goal is to identify ways to enjoy a healthy mind and body for our entire lifespan..
What is Cynthia Short, Mba's email address?
Cynthia Short, Mba's email address is cy****@****ort.com
What is Cynthia Short, Mba's direct phone number?
Cynthia Short, Mba's direct phone number is +151852*****
What schools did Cynthia Short, Mba attend?
Cynthia Short, Mba attended Northwestern University - Kellogg School Of Management, University Of Wisconsin.
What skills is Cynthia Short, Mba known for?
Cynthia Short, Mba has skills like Marketing Strategy, Email Marketing, E Commerce, Marketing, Online Marketing, Seo, Integrated Marketing, Digital Marketing, Advertising, Account Management, Web Analytics, Marketing Communications.
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