Cynthia Stipeche Email & Phone Number

Houston, Tx

I am a strategic storyteller and creative professional with a proven track record of leading cross-disciplinary teams at BrandExtract to collaborate with B2B brands across various industries. I manage the synergy between our UX, Creative, and Digital Marketing groups while closely collaborating with our brand strategists. My focus is on optimizing the customer journey by driving creativity and implementing best practices, ensuring that every touchpoint provides a seamless and engaging brand experience. This approach not only gives our clients a competitive edge but also contributes to significant growth for their organizations.As a visionary leader, I drive growth and operational excellence while fostering a dynamic learning environment that enhances creativity across teams. I develop strategies that elevate client success and position businesses for new market opportunities.What I do day-to-day for our clients:- Provide visionary guidance that aligns client objectives with market dynamics and consumer insights to enhance brand relevance.- Expand interactive brand storytelling through design thinking methodologies, unlocking new creative possibilities.- Foster cross-functional collaboration to catalyze strategic ideation and ignite innovation, amplifying team potential.- Cultivate a culture of continuous learning and creativity, driving transformative solutions for complex business challenges.- Develop and implement innovative strategies that position brands for optimal performance and a competitive advantage.Awards recieved: W3 Web, AMA Crystal, HBMA Lantern, Houston Business Journal Landmark Award

Houston, Texas, United States

Graphic Design Department, Junior Block Program, McGovern College of the Arts at the University of Houston

Houston, Texas Area

Digital Design and UX Design instructor. My students ranged from college students to actively employed professionals. I'm happy to report that many of my students whom have aspired to become designers and art directors have been hired by creative agencies in both Houston and Austin. In 2014 one of my Digital Design students was named The One Club MAIP Creative Intern of the Year.

Creative design/UX consultant for clients in Oil & Gas, Accounting, Retail, Luxury, Hospitality, and Healthcare offering UX, IA and Interface Design for websites, mobile and desktop apps and games. Responsible for all aspects of company—business development, pitches and proposals, budgets, managing projects, creative development, project execution and delivery

Houston, Tx

At SixFoot Studios, I served as a Creative and UX lead, transforming a startup into a thriving bi-coastal organization that tripled in size. I managed and mentored cross-functional teams of designers and developers, guiding the development of innovative UX, brand, and information architecture strategies. My role included crafting compelling creative pitches, collaborating with architects on brand-to-space interactive experiences, and overseeing digital media and video production. I directly contributed to the long-term partnerships with Fortune 500 companies and entertainment leaders, securing engagements with clients like Disney, LEGO, HBO, Mattel and more, while fostering a culture of strategic creativity and collaboration.Key Achievements:- Tripled company size while producing iconic work for major consumer brands and films- Earned over 50 prestigious industry awards- Built a robust UX/IA practice and mentored talent to deliver dynamic strategies- Cultivated decade-long partnerships with independent movie studios and major entertainment conglomeratesAwards received:AMA Crystal Awards; local, regional and national Gold and Silver ADDYs; Lantern Awards; Promax Awards (now GEMA - Global Entertainment Marketing Academy); Digital Media Learning Grant awarded by the John D. and Catherine T. MacArthur Foundation (in partnership with Disney Education Productions)

Houston, Tx And Washington, D.C.

Led and mentored a team of designers, animators, developers, and interns. My team was responsible for developing creative concepts and executing a variety of interactive experiences and animations for technology and financial clients. Collaborated with the information architecture group and was responsible for stakeholder interviews, requirements gathering, developing UX strategies, and executing information architecture plans.

Houston, Texas Area

Led and mentored a team of graphic designers in the Enterprise Server Group, enhancing creativity and efficiency in producing impactful print and web graphics for internal clients during Landor's rebrand of the entire organization. Once brand training was complete, I was part of the review board for vetting external design partners. I also worked with department leadership to streamline workflows for improved timely delivery of projects while encouraging more "big idea" exploration to push creative. I eventually transitioned to Compaq’s Design Center, where I collaborated with product managers, industrial designers, 3D artists, and developers to create interactive media for innovative B2C product launches. Together we developed visually compelling and user-friendly content that enhanced audience engagement and improved product understanding through integrated interactive elements.

Greater Seattle Area

As the team's senior designer I produced illustrations and GUIs for a number of Sierra Online's home productivity titles. I also mentored and managed a team of artists as they produced a massive amount of art (illustrations, project templates, greeting cards, and more) for the "Print Artist" line of software.

Houston, Texas Area

As Tribe!'s primary designer I was responsible for the development of identity, print, and web design projects. I managed my own projects, met directly with clients, and attended press checks.

Houston, Tx

Developed collateral for the University of Houston's architecture department and other local clients.

Houston, Tx

Worked directly under the creative director and assisted in the development of color palettes, designs, and monument construction documents for a variety of retail-development and construction clients.

Houston, Tx

Assisted in the development of interactive kiosks, videos, and exhibit signage.

Bfa, Graphic Communications, Fine Arts Department

Awarded a 4-year art scholarship from C.G. Rein Gallery

Ux Conference Training Week, March 7-11, 2016, Ux

All-day, immersive training courses teach practical skills and offer design recommendations that can apply immediately.

Diploma, Visual Art