Throughout my career, I’ve led cross-functional teams in both agency and client-side roles, specializing in creating emotionally resonant brand experiences. Operating at the intersection of UX and creativity, I focus on understanding target audiences to develop creative brand journeys that engage, convert, and inspire advocacy across organizations. By integrating client objectives with market dynamics and consumer insights, I optimize every tactic/touchpoint to enhance customer experiences and drive innovative solutions that propel brands forward.This passion for understanding and connecting with audiences extends to my role as an educator. As an adjunct graphic design professor and through my work in continuing education for young professionals, I’ve nurtured talent and inspired growth by applying empathetic customer-centric principles. This approach extends to the teams I currently manage and helps foster a culture of continuous learning and innovation. I also prioritize diversity of thought and culture, recognizing their vital role in driving collaboration and generating fresh ideas that resonate with diverse audiences.Past clients include: AT&T, Mattel (Barbie, Hot Wheels), LEGO, Woodforest National Bank, New Line Cinema (Lord of the Rings franchise), HBO, Warner Brothers, Sony Pictures, Grupo Vidanta, Minute Maid, Waste Management, Disney Educational Productions, ABS Group, Pinot's Palette, Freddie Mac and many more.
Listed skills include Creative Direction, User Experience, Art Direction, Web Design, and 35 others.