Cynthia Stipeche

Cynthia Stipeche Email and Phone Number

Creative Director and UX Strategist Driving Brand Innovation and Transformational Change at BrandExtract @ BrandExtract, LLC
houston, texas, united states
Cynthia Stipeche's Location
Houston, Texas, United States, United States
Cynthia Stipeche's Contact Details

Cynthia Stipeche work email

Cynthia Stipeche personal email

About Cynthia Stipeche

Throughout my career, I’ve led cross-functional teams in both agency and client-side roles, specializing in creating emotionally resonant brand experiences. Operating at the intersection of UX and creativity, I focus on understanding target audiences to develop creative brand journeys that engage, convert, and inspire advocacy across organizations. By integrating client objectives with market dynamics and consumer insights, I optimize every tactic/touchpoint to enhance customer experiences and drive innovative solutions that propel brands forward.This passion for understanding and connecting with audiences extends to my role as an educator. As an adjunct graphic design professor and through my work in continuing education for young professionals, I’ve nurtured talent and inspired growth by applying empathetic customer-centric principles. This approach extends to the teams I currently manage and helps foster a culture of continuous learning and innovation. I also prioritize diversity of thought and culture, recognizing their vital role in driving collaboration and generating fresh ideas that resonate with diverse audiences.Past clients include: AT&T, Mattel (Barbie, Hot Wheels), LEGO, Woodforest National Bank, New Line Cinema (Lord of the Rings franchise), HBO, Warner Brothers, Sony Pictures, Grupo Vidanta, Minute Maid, Waste Management, Disney Educational Productions, ABS Group, Pinot's Palette, Freddie Mac and many more.

Cynthia Stipeche's Current Company Details
BrandExtract, LLC

Brandextract, Llc

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Creative Director and UX Strategist Driving Brand Innovation and Transformational Change at BrandExtract
houston, texas, united states
Website:
brandextract.com
Employees:
39
Cynthia Stipeche Work Experience Details
  • Brandextract, Llc
    Managing Director, Brand Experience
    Brandextract, Llc Aug 2013 - Present
    Houston, Tx
    I am a strategic storyteller and creative professional with a proven track record of leading cross-disciplinary teams at BrandExtract to collaborate with B2B brands across various industries. I manage the synergy between our UX, Creative, and Digital Marketing groups while closely collaborating with our brand strategists. My focus is on optimizing the customer journey by driving creativity and implementing best practices, ensuring that every touchpoint provides a seamless and engaging brand experience. This approach not only gives our clients a competitive edge but also contributes to significant growth for their organizations.As a visionary leader, I drive growth and operational excellence while fostering a dynamic learning environment that enhances creativity across teams. I develop strategies that elevate client success and position businesses for new market opportunities.What I do day-to-day for our clients:- Provide visionary guidance that aligns client objectives with market dynamics and consumer insights to enhance brand relevance.- Expand interactive brand storytelling through design thinking methodologies, unlocking new creative possibilities.- Foster cross-functional collaboration to catalyze strategic ideation and ignite innovation, amplifying team potential.- Cultivate a culture of continuous learning and creativity, driving transformative solutions for complex business challenges.- Develop and implement innovative strategies that position brands for optimal performance and a competitive advantage.Awards recieved: W3 Web, AMA Crystal, HBMA Lantern, Houston Business Journal Landmark Award
  • University Of Houston
    Adjunct/Visiting Professor
    University Of Houston Jan 2021 - Apr 2023
    Houston, Texas, United States
    Graphic Design Department, Junior Block Program, McGovern College of the Arts at the University of Houston
  • Houston School Of Advertising
    Digital Design And Ux Instructor
    Houston School Of Advertising Sep 2012 - Jun 2015
    Houston, Texas Area
    Digital Design and UX Design instructor. My students ranged from college students to actively employed professionals. I'm happy to report that many of my students whom have aspired to become designers and art directors have been hired by creative agencies in both Houston and Austin. In 2014 one of my Digital Design students was named The One Club MAIP Creative Intern of the Year.
  • Curious Creative Inc
    Creative Director/Ux Consultant
    Curious Creative Inc Jun 2012 - Aug 2013
    Creative design/UX consultant for clients in Oil & Gas, Accounting, Retail, Luxury, Hospitality, and Healthcare offering UX, IA and Interface Design for websites, mobile and desktop apps and games. Responsible for all aspects of company—business development, pitches and proposals, budgets, managing projects, creative development, project execution and delivery
  • Six Foot Studios
    Creative Director
    Six Foot Studios Nov 2001 - Jun 2012
    Houston, Tx
    At SixFoot Studios, I served as a Creative and UX lead, transforming a startup into a thriving bi-coastal organization that tripled in size. I managed and mentored cross-functional teams of designers and developers, guiding the development of innovative UX, brand, and information architecture strategies. My role included crafting compelling creative pitches, collaborating with architects on brand-to-space interactive experiences, and overseeing digital media and video production. I directly contributed to the long-term partnerships with Fortune 500 companies and entertainment leaders, securing engagements with clients like Disney, LEGO, HBO, Mattel and more, while fostering a culture of strategic creativity and collaboration.Key Achievements:- Tripled company size while producing iconic work for major consumer brands and films- Earned over 50 prestigious industry awards- Built a robust UX/IA practice and mentored talent to deliver dynamic strategies- Cultivated decade-long partnerships with independent movie studios and major entertainment conglomeratesAwards received:AMA Crystal Awards; local, regional and national Gold and Silver ADDYs; Lantern Awards; Promax Awards (now GEMA - Global Entertainment Marketing Academy); Digital Media Learning Grant awarded by the John D. and Catherine T. MacArthur Foundation (in partnership with Disney Education Productions)
  • Idea Integration
    Senior Art Director
    Idea Integration Jul 2000 - Nov 2001
    Houston, Tx And Washington, D.C.
    Led and mentored a team of designers, animators, developers, and interns. My team was responsible for developing creative concepts and executing a variety of interactive experiences and animations for technology and financial clients. Collaborated with the information architecture group and was responsible for stakeholder interviews, requirements gathering, developing UX strategies, and executing information architecture plans.
  • Compaq
    Senior Graphic Specialist
    Compaq Feb 1999 - Apr 2000
    Houston, Texas Area
    Led and mentored a team of graphic designers in the Enterprise Server Group, enhancing creativity and efficiency in producing impactful print and web graphics for internal clients during Landor's rebrand of the entire organization. Once brand training was complete, I was part of the review board for vetting external design partners. I also worked with department leadership to streamline workflows for improved timely delivery of projects while encouraging more "big idea" exploration to push creative. I eventually transitioned to Compaq’s Design Center, where I collaborated with product managers, industrial designers, 3D artists, and developers to create interactive media for innovative B2C product launches. Together we developed visually compelling and user-friendly content that enhanced audience engagement and improved product understanding through integrated interactive elements.
  • Sierra Online
    Senior Designer
    Sierra Online Nov 1997 - Feb 1999
    Greater Seattle Area
    As the team's senior designer I produced illustrations and GUIs for a number of Sierra Online's home productivity titles. I also mentored and managed a team of artists as they produced a massive amount of art (illustrations, project templates, greeting cards, and more) for the "Print Artist" line of software.
  • Tribe! Design
    Senior Designer
    Tribe! Design Aug 1996 - Sep 1997
    Houston, Texas Area
    As Tribe!'s primary designer I was responsible for the development of identity, print, and web design projects. I managed my own projects, met directly with clients, and attended press checks.
  • Stipeche Design
    Freelance Designer
    Stipeche Design Mar 1996 - Aug 1996
    Houston, Tx
    Developed collateral for the University of Houston's architecture department and other local clients.
  • Douglas Gallagherhouston
    Environmental Graphics Designer
    Douglas Gallagherhouston Nov 1995 - Mar 1996
    Houston, Tx
    Worked directly under the creative director and assisted in the development of color palettes, designs, and monument construction documents for a variety of retail-development and construction clients.
  • Houston Museum Of Natural Science
    New Media Designer
    Houston Museum Of Natural Science May 1994 - Nov 1995
    Houston, Tx
    Assisted in the development of interactive kiosks, videos, and exhibit signage.

Cynthia Stipeche Skills

Creative Direction User Experience Art Direction Web Design User Interface Design Graphic Design Brand Development Adobe Creative Suite Information Architecture Illustration Logo Design Interaction Design Graphics Interactive Marketing Advertising Typography Creative Strategy Flash Digital Media Animation Copywriting Motion Graphics Art Interactive Media Corporate Branding Digital Strategy Storyboarding Indesign Interactive Advertising User Experience Design Illustrator Concept Development Painting Website Development Branding And Identity Teaching Adults Brochures Photography Experience Design

Cynthia Stipeche Education Details

  • University Of Houston
    Graphic Communications, Fine Arts Department
  • Nielsen Norman Group
    Nielsen Norman Group
    Ux
  • High School For The Performing And Visual Arts, Houston
    High School For The Performing And Visual Arts, Houston
    Visual Art

Frequently Asked Questions about Cynthia Stipeche

What company does Cynthia Stipeche work for?

Cynthia Stipeche works for Brandextract, Llc

What is Cynthia Stipeche's role at the current company?

Cynthia Stipeche's current role is Creative Director and UX Strategist Driving Brand Innovation and Transformational Change at BrandExtract.

What is Cynthia Stipeche's email address?

Cynthia Stipeche's email address is cy****@****ail.com

What schools did Cynthia Stipeche attend?

Cynthia Stipeche attended University Of Houston, Nielsen Norman Group, High School For The Performing And Visual Arts, Houston.

What are some of Cynthia Stipeche's interests?

Cynthia Stipeche has interest in Painting And Drawing, Dunkin' Donuts, Madonna, New Technologies, Brand Development, Karaoke, Sketching, Houston, This American Life, Barack Obama.

What skills is Cynthia Stipeche known for?

Cynthia Stipeche has skills like Creative Direction, User Experience, Art Direction, Web Design, User Interface Design, Graphic Design, Brand Development, Adobe Creative Suite, Information Architecture, Illustration, Logo Design, Interaction Design.

Who are Cynthia Stipeche's colleagues?

Cynthia Stipeche's colleagues are Tia Johnson, Cindy Mahoney, Sandra Exline, Tom Dennis, Jonathan Coen, Alexandria Myers, Megan O'sullivan.

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