Cynthia Suttle Email & Phone Number

Houston, Texas, United States

Responsible for creating and implementing effective communication strategies to attract donors, students, and volunteers. I develop and manage a variety of marketing materials, including digital content, printed materials, and multimedia content.My goal is to raise awareness of our mission and the impact we have on the lives of high achieving, underserved students in Houston. I work closely with our team to develop compelling messaging and track the success of our marketing efforts.

Arvada, Colorado, United States

Responsible for developing and implementing new online Operating Manuals and project management tools for a Jovie franchise owner. Initially focused on improving internal processes, workflows and resources, this consulting work will increase visibility to daily performance and accountability of the administrative team, improve profitability, and boost the owner’s ability to scale.

Burbank, California, United States

Facilitated transition of ownership for the Burbank, CA College Nannies + Sitters location. Responsible for training one newly hired administrative employee to onboard and supervise a team of 30+ caregivers.

Burbank, Ca

Delivered $950K+ in annual revenue for professional in-home childcare company servicing families that need comprehensive solutions in and around Burbank, CA. Achieved 30% year over year revenue growth and 51% retention rate during a global pandemic (2020-2021). Directly supervised a team of 30 caregivers and 4 administrative employees. Recipient of the 2020 Amplify Award for achieving the largest revenue growth in the nanny service line for the $750K+ franchise owners. Three time recipient of the Rock Star Owner award (2018-2020) for achieving over 20% revenue growth.

Los Angeles, Ca

Responsible for J.K. Rowling's Wizarding World and Firefly mystery subscription box experiences, including ownership of the P&L, the licensor relationship, and co-marketing with licensee partners and fansites.

Burbank, Ca

Direct P&L responsibility for WB Home Entertainment Group's library of theatrical titles (Months 7+) on home entertainment. Maintained WB's theatrical catalog leadership position for over 5 years and continue to grow market share in a declining category. Developed comprehensive multi-channel marketing strategies to increase brand awareness and drive sales for the Harry Potter film library, worth over $1.7 Billion in consumer sales. Exceeded goals at $38M in operating contribution. Orchestrated global release of $500 limited edition Wizard’s Collection, supported by comprehensive advertising & promotions campaign including traditional and digital marketing. Launched the unboxing video leading to over 500 pre-orders on Amazon. The ultimate unboxing video:https://www.youtube.com/watch?v=-YRghSQarts

Burbank, Ca

Reintroduced classic films to mass retail by designing and executing product launch of TCM Greatest Classic Films branded line. Managed strategic partnerships with Turner Classic Movies and Barnes & Noble leading to a permanently-branded TCM/WB fixture at store and advertising support across all the Turner Networks. Led and completed two cross-divisional task forces assigned to simplify WB’s SKU assortment in packaged media. Eliminated 1,200 SKU’s within a 3 month period, resulting in over $500k in immediate cost savings.

Burbank, Ca

Responsible for promotional level P&L for the theatrical catalog business unit for home entertainment, including titles already released on DVD and new to format catalog releases. Led cross-functional teams including sales, creative, production, legal, manufacturing, publicity, and promotions, to secure in-store placement and to execute packaging design, trade and consumer advertising, publicity, and promotional events. Launched 4 Film Favorites on DVD at mass retail to re-invigorate sales of older titles in the catalog. Supported by a comprehensive consumer and trade marketing campaign including b2b ads, selling kits, and face-to-face meetings with buyers. Promoted from Marketing Associate in May 2005.MBA Summer intern in 2003.

Los Angeles, Ca

Responsible for seeking financing and distribution for an independently produced feature length film. Supervised marketing for the festival and DVD release. Premiered at Los Angeles Film Festival, July 2006. Released on DVD via Indican Pictures, March 2008.Movie Website: www.undoingmovie.comimdb: http://www.imdb.com/title/tt0452701/

New York, Ny

Sought promotional partnerships to help bring critically acclaimed films into small independent movie theaters through low-cost all-digital Film distribution model.

Los Angeles, Ca

Supported creative and sales team by creating high resolution, print-ready materials for VHS and DVD packaging for the major motion picture studios. Projects include: Monsters Inc., Jimmy Neutron, Minority Report, Baby Einstein.

San Francisco Bay Area

San Francisco Bay Area

New York City, Ny

Mba, Business

Activities and Societies: Media Management AssociationRecipient of the Henry J. Kroos Scholarship Elected class writer for The Bottom Line.

B.A., Studio Arts

Activities and Societies: Toured Italy as a member of the Harvard Radcliffe Orchestra Symphony Orchestra (cello), Swarthmore Online.