Cynthia Vidal Email and Phone Number

- Develop and build merchandising for site experiences, working closely with Category and Marketing teams- Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary- Planning and executing the site merchandising traffic plan. This includes email programs, new product launches, cross-category placements, developing and executing site-wide events, browse tree design and search results- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team- Identify, lead, and execute A/B experimentation that both measures campaign performance and identifies ways to optimize campaign performance- Analyzing and researching new initiatives in the market and implementing findings into page details

- Adding and maintaining products on Amazon, Overstock, and HomeDepot.com and writing copy, bulletpoints and organizing images through their designated portals - Creating brand store pages for clients through Amazon Advertising Services- Updating and maintaining B2B client orders - Maintaining site detail pages to keep up with SEO keyword searches, updated trends and A/B testing inconnection with the product and brand to increase web traffic - Communicating between manufacturer/stakeholders and website hosts regarding updates- Analyzing and researching new initiatives in the market and implementing findings into product details- Maintaining data knowledge of multiple e-commerce platform

- Review social media posts and label topics by category using analysis of each tag- Review Facebook ads using Messenger App for better online optimization per patron

- Proofreading for grammar, spelling and punctuation errors on product descriptions- Making sure descriptions are up to standard following AP and in-house style guides- Fact-checking content and rewriting if necessary- Responding to assistant buyers' requests for last minute edits and changes to events being posted

- 2013 Employee of the Year award recipient- Proactively coordinate and engage with leadership in planning and organizing events, activities and calendars- Management of multiple complex calendars and scheduling requirements- Acting as a liaison for direct reports- Driving key team activities (such as staff meeting agendas, all-hands meetings, supply ordering)- Travel coordination for executives- Tracking and helping drive completion of key deliverables and following up on outstanding items