Cynthia X. Email & Phone Number

Las Vegas, Nevada, US

Crypto marketing; marketing strategy; performance marketing; brand design; Google search ads; social media; email marketing.

New York, New York, US

• Designed a multi-channel marketing strategy for ABC News/Hulu to increase brand equity among Gen Z & Millennials.
• Conducted consumer interviews, ABC News executive interviews and streaming industry research.

• Streamlined marketing communication by creating a content calendar collaborating with CEO, agents and cross functionally created content for social media, blogs, Emails and newsletters.
• Developed and publishing LinkedIn posts 3 times a week for 2 brands covering real estate and women investment thought leadership, company events, deals spotlights.
• Increased 5% social media followers aggregated on LinkedIn, Instagram, and Facebook by managing 7 platforms through copywriting, graphic design, analyzing post performance and engagement analysis.
• Wrote press releases and newsletter for company merger, new brand launch and 12 blogs.

Shanghai, CN

• Led a 4-person team cultivating full-cycle marketing & communications strategy after Series A funding.
• Built up creative studio and streamlined content production SOP.
• Led brand identity project, including crafting brand vision, mission, taglines, creating VI templates, key messaging, and brand guidelines..
• Boosted PR performance and thought leadership, garnered 1,500+ media hits in business, technology & trade media by developing media relations, organizing press conferences, writing and distributing press releases.
• Spearheaded creator economy program including 200 influencers, creators, and customer advocates driving user adoption and market growth.
• Curated product on go-to-market plan, value propositions, pitch deck creation and sales enablement.

Shanghai, CN

Shanghai, CN

Basel, Switzerland, CH

• Managed content creation and developed a data-driven social media strategy centered on WeChat. Directed 15 marketing campaigns including Viking’s first China social media campaign and gained over 10k new-to-brand leads.
• Managed full-cycle content marketing including ideation, content production process, advertising, and tracking.
• Launched a social CRM platform enhancing customer journey through acquisition, segmentation, retention, and referral; increased customer retention rate by 15% and referral conversions by 25%.
• Lifted paid social performance on WeChat, Weibo and TikTok by 2 times in acquisition cost and volume by scrutinizing briefing, budgeting, creatives production, A/B testing, optimization, and data analysis.
• Established and scaled community advocacy program including influencer marketing, editorial content creator program and Tupperware events with 150+ key opinion leaders, 50+ speakers in 10 cities.
• Oversaw PR by writing press releases, organizing interviews, press conferences and media tours.

Hong Kong, HK

• Jing'An Shangri-La West Shanghai is the highest revenue hotel in China.
• Managed brand website on content updates, SEO mapping and display ad, increased web traffic by 30% in 6 months.
• Developed social content across Facebook, WeChat and Weibo and achieved 100% followers increase.

Macao, CN

• Generated 50% social media impression growth YoY through content creation, data analysis and advertising campaigns on 26 digital platforms including Facebook, WeChat, Weibo, Instagram, X, LinkedIn, and YouTube.
• Executed targeted paid social campaigns promoting entertainment tickets sales events generated a 40% increase in web traffic.
• Built Greater China influencer marketing program engaging with 200+ bloggers, writers, photographers and athletes.

Windsor, Berkshire, GB

• Managed media relations, content marketing across social, web and Email marketing, sponsorships.

Master Of Science - Ms, Integrated Marketing; Business; Marketing Management

Mba Core Course: Financial Accounting And Reporting, Accounting And Finance

Bachelor Of Arts (B.A.), English Language, Literature And Translation

Study Abroad, English Language, Literature And Linguistics