Cynthia X. Email & Phone Number

Las Vegas, Nevada, Us

Crypto marketing; marketing strategy; performance marketing; brand design; Google search ads; social media; email marketing.

New York, New York, Us

• Designed a multi-channel marketing strategy for ABC News/Hulu to increase brand equity among Gen Z & Millennials.• Conducted consumer interviews, ABC News executive interviews and streaming industry research.

• Streamlined marketing communication by creating a content calendar collaborating with CEO, agents and cross functionally created content for social media, blogs, Emails and newsletters.• Developed and publishing LinkedIn posts 3 times a week for 2 brands covering real estate and women investment thought leadership, company events, deals spotlights.• Increased 5% social media followers aggregated on LinkedIn, Instagram, and Facebook by managing 7 platforms through copywriting, graphic design, analyzing post performance and engagement analysis.• Wrote press releases and newsletter for company merger, new brand launch and 12 blogs.

Shanghai, Cn

• Led a 4-person team cultivating full-cycle marketing & communications strategy after Series A funding.• Built up creative studio and streamlined content production SOP.• Led brand identity project, including crafting brand vision, mission, taglines, creating VI templates, key messaging, and brand guidelines..• Boosted PR performance and thought leadership, garnered 1,500+ media hits in business, technology & trade media by developing media relations, organizing press conferences, writing and distributing press releases. • Spearheaded creator economy program including 200 influencers, creators, and customer advocates driving user adoption and market growth.• Curated product on go-to-market plan, value propositions, pitch deck creation and sales enablement.• Spearheaded freelancer editorial content program with 200+ influencers to drive adoption.• Supported account based B2B marketing with 60+ business partners, on framework and key initiatives.

Shanghai, Cn

Shanghai, Cn

Basel, Switzerland, Ch

• Managed content creation and developed a data-driven social media strategy centered on WeChat. Directed 15 marketing campaigns including Viking’s first China social media campaign and gained over 10k new-to-brand leads and elevated social revenue to 30% across social media channels.• Managed full-cycle content marketing including ideation, content production process, advertising, and tracking.• Launched a social CRM platform enhancing customer journey through acquisition, segmentation, retention, and referral; increased customer retention rate by 15% and referral conversions by 25%.• Lifted paid social performance on WeChat, Weibo and TikTok by 2 times in acquisition cost and volume by scrutinizing briefing, budgeting, creatives production, A/B testing, optimization, and data analysis. • Established and scaled community advocacy program including influencer marketing, editorial content creator program and Tupperware events with 150+ key opinion leaders, 50+ speakers in 10 cities.• Oversaw PR by writing press releases, organizing interviews, press conferences and media tours.

Hong Kong, Hk

Jing'An Shangri-La West Shanghai is the highest revenue hotel in China.• Managed brand website on content updates, SEO mapping and display ad, increased web traffic by 30% in 6 months. • Developed social content across Facebook, WeChat and Weibo and achieved 100% followers increase.

Macao, Cn

• Generated 50% social media impression growth YoY through content creation, data analysis and advertising campaigns on 26 digital platforms including Facebook, WeChat, Weibo, Instagram, X, LinkedIn, and YouTube.• Executed targeted paid social campaigns promoting entertainment tickets sales events generated a 40% increase in web traffic.• Built Greater China influencer marketing program engaging with 200+ bloggers, writers, photographers and athletes.

Windsor, Berkshire, Gb

• Managed media relations, content marketing across social, web and Email marketing, sponsorships.

Master Of Science - Ms, Integrated Marketing; Business; Marketing Management

Mba Core Course: Financial Accounting And Reporting, Accounting And Finance

Bachelor Of Arts (B.A.), English Language, Literature And Translation

Study Abroad, English Language, Literature And Linguistics