Cynthia X. work email
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Cynthia X. personal email
A dynamic digital marketing and brand communications professional, having recently attained a M.S. in Integrated Marketing from NYU in May, 2024. Offering over 10 years’ experience, and success, as a marketing manager in both corporate and startup environments. A strategic thinker, project manager and active industry relations builder. Bilingual in English and Mandarin Chinese.
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Marketing ManagerBallet Sep 2024 - PresentLas Vegas, Nevada, UsCrypto marketing; marketing strategy; performance marketing; brand design; Google search ads; social media; email marketing.
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Real World Course Strategic ConsultantAbc News Sep 2023 - Dec 2023New York, New York, Us• Designed a multi-channel marketing strategy for ABC News/Hulu to increase brand equity among Gen Z & Millennials.• Conducted consumer interviews, ABC News executive interviews and streaming industry research. -
Marketing InternAckley Florida Property Management Inc May 2023 - Aug 2023• Streamlined marketing communication by creating a content calendar collaborating with CEO, agents and cross functionally created content for social media, blogs, Emails and newsletters.• Developed and publishing LinkedIn posts 3 times a week for 2 brands covering real estate and women investment thought leadership, company events, deals spotlights.• Increased 5% social media followers aggregated on LinkedIn, Instagram, and Facebook by managing 7 platforms through copywriting, graphic design, analyzing post performance and engagement analysis.• Wrote press releases and newsletter for company merger, new brand launch and 12 blogs. -
Director, Brand And PrZrou (By Youkuai) Feb 2022 - Jul 2022Shanghai, Cn• Led a 4-person team cultivating full-cycle marketing & communications strategy after Series A funding.• Built up creative studio and streamlined content production SOP.• Led brand identity project, including crafting brand vision, mission, taglines, creating VI templates, key messaging, and brand guidelines..• Boosted PR performance and thought leadership, garnered 1,500+ media hits in business, technology & trade media by developing media relations, organizing press conferences, writing and distributing press releases. • Spearheaded creator economy program including 200 influencers, creators, and customer advocates driving user adoption and market growth.• Curated product on go-to-market plan, value propositions, pitch deck creation and sales enablement.• Spearheaded freelancer editorial content program with 200+ influencers to drive adoption.• Supported account based B2B marketing with 60+ business partners, on framework and key initiatives. -
Senior Manager, Brand And PrZrou (By Youkuai) Mar 2021 - Feb 2022Shanghai, Cn
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Content Marketing ManagerZrou (By Youkuai) Aug 2020 - Feb 2021Shanghai, Cn
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Manager, Social MediaViking Cruises Jul 2017 - Jul 2020Basel, Switzerland, Ch• Managed content creation and developed a data-driven social media strategy centered on WeChat. Directed 15 marketing campaigns including Viking’s first China social media campaign and gained over 10k new-to-brand leads and elevated social revenue to 30% across social media channels.• Managed full-cycle content marketing including ideation, content production process, advertising, and tracking.• Launched a social CRM platform enhancing customer journey through acquisition, segmentation, retention, and referral; increased customer retention rate by 15% and referral conversions by 25%.• Lifted paid social performance on WeChat, Weibo and TikTok by 2 times in acquisition cost and volume by scrutinizing briefing, budgeting, creatives production, A/B testing, optimization, and data analysis. • Established and scaled community advocacy program including influencer marketing, editorial content creator program and Tupperware events with 150+ key opinion leaders, 50+ speakers in 10 cities.• Oversaw PR by writing press releases, organizing interviews, press conferences and media tours. -
Asst. Digital Marketing ManagerShangri-La Hotels And Resorts Mar 2016 - Jul 2017Hong Kong, HkJing'An Shangri-La West Shanghai is the highest revenue hotel in China.• Managed brand website on content updates, SEO mapping and display ad, increased web traffic by 30% in 6 months. • Developed social content across Facebook, WeChat and Weibo and achieved 100% followers increase. -
Social Media ExecutiveSands China Jun 2013 - Mar 2016Macao, Cn• Generated 50% social media impression growth YoY through content creation, data analysis and advertising campaigns on 26 digital platforms including Facebook, WeChat, Weibo, Instagram, X, LinkedIn, and YouTube.• Executed targeted paid social campaigns promoting entertainment tickets sales events generated a 40% increase in web traffic.• Built Greater China influencer marketing program engaging with 200+ bloggers, writers, photographers and athletes. -
Public Relations AssistantIntercontinental Hotels Group (Ihg®) Jul 2011 - Jun 2013Windsor, Berkshire, Gb• Managed media relations, content marketing across social, web and Email marketing, sponsorships.
Cynthia X. Skills
Cynthia X. Education Details
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New York UniversityIntegrated Marketing; Business; Marketing Management -
Nyu Stern School Of BusinessAccounting And Finance
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Guangdong University Of Foreign StudiesLiterature And Translation
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Providence UniversityLiterature And Linguistics
Frequently Asked Questions about Cynthia X.
What company does Cynthia X. work for?
Cynthia X. works for Ballet
What is Cynthia X.'s role at the current company?
Cynthia X.'s current role is Marketing and Brand Communications | Crypto Marketing.
What is Cynthia X.'s email address?
Cynthia X.'s email address is cy****@****ood.com
What schools did Cynthia X. attend?
Cynthia X. attended New York University, Nyu Stern School Of Business, Guangdong University Of Foreign Studies, Providence University.
What are some of Cynthia X.'s interests?
Cynthia X. has interest in Economic Empowerment, Environment, Science And Technology, Arts And Culture, Health.
What skills is Cynthia X. known for?
Cynthia X. has skills like Hotels, Social Media Marketing, Facebook, Public Relations, Hospitality, Marketing, Tourism, Marketing Strategy, Magazines, Automobile, Social Media, Digital Marketing.
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