Cindy Yee

Cindy Yee Email and Phone Number

Director, Product Marketing @ Simpplr
Seattle, WA, US
Cindy Yee's Location
Seattle, Washington, United States, United States
Cindy Yee's Contact Details
About Cindy Yee

Marketing strategist and leader with extensive experience developing and promoting products, brands, and ideas. I combine insights, creativity, and business acumen to drive organizations’ go-to-market efforts, including product launches, brand and reputation initiatives, and integrated marketing campaigns.

Cindy Yee's Current Company Details
Simpplr

Simpplr

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Director, Product Marketing
Seattle, WA, US
Website:
simpplr.com
Employees:
510
Cindy Yee Work Experience Details
  • Simpplr
    Director, Product Marketing
    Simpplr
    Seattle, Wa, Us
  • Simpplr
    Principal Product Marketing Manager
    Simpplr May 2024 - Present
    Redwood City, California, Us
  • Qualtrics
    Principal Product Marketing Manager, Designxm And Research Services
    Qualtrics Feb 2020 - Oct 2023
    Provo, Ut And Seattle, Wa, Us
    Led product marketing for Qualtrics market research software and service lines. Worked with product leadership to develop new software and service solutions and inform 0-to-1 innovation roadmap. Rallied cross-functional stakeholders around GTM strategy and launch for major product updates. Optimized content and SDR strategies for predictable pipeline, while introducing materials and tracks to enhance profitability and address internal sales challenges.
  • Weber Shandwick
    Senior Vice President, Insights & Planning
    Weber Shandwick Feb 2017 - Oct 2019
    New York, Ny, Us
    Initiated Weber Shandwick Seattle’s strategic planning discipline and co-led Insights & Planning for Weber Shandwick West. Worked closely with research and data partners to deliver strategic audience and market insights, and with creative and integrated media partners to deliver targeted marketing and communications programs for diverse clients. Led insights & strategy for countless biz dev efforts resulting in >$10M in new business contracts. Grew and managed a team of four planners serving up to a dozen concurrent client assignments, and trained >150 additional colleagues on planning methodologies and use cases.
  • Weber Shandwick
    Vice President, Strategic Planning
    Weber Shandwick Feb 2014 - Jan 2017
    New York, Ny, Us
  • Weber Shandwick
    Director, Strategic Planning
    Weber Shandwick Feb 2012 - Jan 2014
    New York, Ny, Us
  • Current
    Group Manager, Consumer Technology Practice
    Current Feb 2011 - Jan 2012
    Chicago, Il, Us
    Founding member of Current’s consumer technology practice. Co-led new business development efforts and helped land 3 major clients within the first quarter. Developed and executed media relations and influencer marketing programs to drive national media coverage and digital product purchase for client brands.
  • Weber Shandwick
    Account Supervisor, Global Technology Practice
    Weber Shandwick Nov 2010 - Jan 2011
    New York, Ny, Us
    Drove corporate and product messaging, event planning and execution, materials development, and media outreach across multiple accounts. Secured national top-tier and trade media coverage for both B2C and B2B tech clients tied to major industry events and product launches.
  • Weber Shandwick
    Account Supervisor, Media Intelligence
    Weber Shandwick Nov 2009 - Oct 2010
    New York, Ny, Us
    Delivered quantitative and qualitative content analysis to discern industry/market trends, determine competitive strengths and weaknesses, and improve the effectiveness of clients’ traditional and social media programs.
  • Weber Shandwick
    Senior Account Executive, Media Intelligence
    Weber Shandwick Nov 2008 - Oct 2009
    New York, Ny, Us
  • Weber Shandwick
    Account Executive, Media Intelligence
    Weber Shandwick Oct 2007 - Oct 2008
    New York, Ny, Us

Cindy Yee Skills

Public Relations Media Relations Strategy Strategic Communications Social Media Marketing Marketing Communications Integrated Marketing Market Research Digital Media Strategic Planning Message Development Brand Management Corporate Communications Reputation Management Writing Qualitative Research Research Marketing Social Media Project Management Communications Strategy

Cindy Yee Education Details

  • Duke University
    Duke University
    History

Frequently Asked Questions about Cindy Yee

What company does Cindy Yee work for?

Cindy Yee works for Simpplr

What is Cindy Yee's role at the current company?

Cindy Yee's current role is Director, Product Marketing.

What is Cindy Yee's email address?

Cindy Yee's email address is cy****@****ick.com

What is Cindy Yee's direct phone number?

Cindy Yee's direct phone number is +4420706*****

What schools did Cindy Yee attend?

Cindy Yee attended Duke University.

What skills is Cindy Yee known for?

Cindy Yee has skills like Public Relations, Media Relations, Strategy, Strategic Communications, Social Media Marketing, Marketing Communications, Integrated Marketing, Market Research, Digital Media, Strategic Planning, Message Development, Brand Management.

Who are Cindy Yee's colleagues?

Cindy Yee's colleagues are Virat Srivastava, Meenu Sukhija, Lakshmi Joshi, Sharman Das, Poorvi Shukla, Somna Bhardwaj, Himanshu Rana.

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