Cynthya Porter is an award-winning marketer, writer and photographer who works as an independent contractor with companies on their brand development, marketing strategies and campaign execution. Over the past several years, her efforts for them have created viral success, national attention and several marketing awards from state and Midwestern organizations. Moreover, the strategies have contributed to dramatic year-on-year growth for her clients' visibility, brand recognition and engagement with new and existing audiences.Industries served with expertise include the travel and tourism industry, manufacturing and retail B2B and B2C clients, the exhibition industry, local and regional governments, higher education, and the hospitality industry.The Explore Minnesota Tourism Office named her the state’s inaugural Tourism Trailblazer in 2019 – an award honoring her out-front and occasionally bold destination marketing tactics that helped build the Visit Winona brand and put the region in a national spotlight. She has produced content as a travel writer and marketer for the tourism industry for more than 20 years and has been appointed by three Minnesota governors to the Governor’s Explore Minnesota Tourism Council where she is the advisory board’s longest-serving member. With a bachelor’s degree in communications, Porter’s unique take on destination marketing in part stems from her freelance passion as a travel writer, photographer and Instagram influencer with work that has appeared in USA Today, Huffington Post, AAA Living and many more. Public speaking areas of expertise:Out-front and unconventional marketing conceptsInternational business travel topicsDestination marketingSocial media developmentBrand developmentVideo & photography productionInternational travel - solo & small groupMarketing: Brand management including brand development and rebranding Strategic, integrated marketing campaigns Concept development and execution Ad production Blog writing Web redesign project management Website general management & content updating Public relations Public speaking E-blast and press release projects Content for B2B and consumer publications Content Creation: Editorial content for magazines and newspapers International cultural and business Travel writing Social media Promotional film production Content creation for websites Ghostwriting for book projects and speeches