Chelsea York-Vargas Email & Phone Number

Long Beach, Ca, Us

Austin, Tx, Us

Austin, Tx, Us

Costa Mesa, Ca, Ca, Us

Clients: Intel, Nissan, Infiniti, SubaruWest Coast Strategy Director focusing on cross-client initiatives and digital expertise, bringing an ecosystem approach to all content creation.• Oversaw content strategy for near and in-market content creation.• Created best practices for impactful and efficient application of insights.• Developed dealer showroom app, including research and app logic.• Led internal development of consumer journey and application of content.• Redesigned Strategic Briefs and outputs for more informed and data-driven creative.

Huntington Beach, Ca, Us

Client: Hyundai Motor America- Own and strengthen a customer-centric view of communications leading strategy through all stages of planning, execution, analysis and optimization, constantly improving upon customer relationship lifecycle, acquisition, retention and loyalty.- Analyze and uncover cultural trends/context, key consumer insights, understand the market landscape and identify opportunities for our brands.- Apply learnings to create strong brand strategy.- Apply learnings to create simple, clear briefs that both inform and inspire creative teams. - Develop umbrella strategies that translate in to detailed execution plans, addressing specific and unique campaign needs, inclusive of segmentation, cadence, messaging and creative.- Partner with the core agency team to help create imaginative go-to-market plans.- Responsible for evaluating the effects of communications in the marketplace including qualitative research and research tracking brand saliency and image over time.- Collaborate across internal departments and third party partners to align technology solutions, processes, and programs to enable a holistic view.- Analyze, track and optimize email creative post-campaign for optimization and identification of innovative test and learn opportunities.

Huntington Beach, Ca, Us

Client: Hyundai Motor America- Analyze and uncover cultural trends/context, key consumer insights, understand the market landscape and identify opportunities for our brands.- Apply learnings to create strong brand strategy.- Apply learnings to create simple, clear briefs that both inform and inspire creative teams. - Ownership of briefs. This includes presenting to clients and serving as a resource and partner to creative teams as they develop work and present that work to clients. - Partner with the core agency team to help create imaginative go-to-market plans.- Responsible for evaluating the effects of communications in the marketplace including qualitative research and research tracking brand saliency and image over time.

Huntington Beach, Ca, Us

Areas of Expertise: Social, CRM and Online MediaClient: Hyundai Motor America- Day-to-day liaison between clients, creative team, production and media to ensure proper execution of all In-Market online media, social and CRM campaigns.- Directly responsible for daily management of Digital Account team members (AAE/AE).- Collaborated daily with media, vendors, digital production, product team, creatives, and developers to ensure on-time delivery of campaigns to spec.- Developed annual digital, social and CRM marketing strategies, including annual communication plans. - Produced rollout calendars and set executional goals, deadlines and expectations both with internal team and client.- Generate new creative solutions to meet business needs while providing a richer consumer experience.- Worked across departmental touch points to ensure seamless consumer experience.- Spearhead strategic development and execution of In-Market social media programs.- Other responsibilities included budget oversight, estimate development and coordination with EVP, competitive monitoring, QA of all digital executions, etc.Accomplishments- Managed launch of dynamic ad serving platform. This was a highly complex project with many moving pieces and was a "first-ever" for the agency and client.- Spearhead first implementation of creative testing across OLM executions. Gained learnings of In-Market audiences which allowed for optimization of creative and media.- Account lead in 2014 Super Bowl social campaign, including oversight of the agency's first social newsroom which including a live team of artists, illustrators, photographers and graphic designers.- Spearhead implementation of proper mobile redirects from owner site to ensure positive user experience and better engagement for CRM email communications.

Long Beach, Ca, Us

Clients: Vision Design Studio, Michael's on Naples and Michael's Pizzeria- Maintained online monitoring and measurement of Facebook, Google Analytics, Google AdWords, YouTube, Twitter, and Yelp.- Developed and implemented communications and media strategies that successfully delivered information and key messages to the public.- Developed and maintained strong and productive relationships with both print and electronic media.- Applied marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.- Developed and launched email and text messaging campaigns.

Long Beach, Ca, Us

Clients: Bexel Broadcast Services, Intervalley Health Plan, Downtown Long Beach Associates (DLBA)- Main liaison between clients and in-house staff of graphic designers and programmers.- Oversaw execution of all projects, and balanced workloads of team.- Ensured budget was on track for each job, including retainer work and individual projects.- Trained clients on and assisted in development of proprietary Content Management System, including eCommerce and marketing websites.- Planned, researched, wrote, and edited various communications including brochures, email blasts, event flyers and more.- Executed monthly reports for web traffic through Google Analytics.- Developed and maintained SEM and social campaigns and executed monthly reporting.- Performed quality control on final artwork for printed and digital materials.- Assisted with managing outside agency and vendor relationships.- Launched and maintained monthly eBlast campaigns. Analyzed eBlast open and click-through rates; execute necessary adjustments to reach campaign goals.Accomplishments- Assisted in developing agency social media strategies and campaigns for variety of clients, including training in-house staff on social media best practices and maintenance.- Oversaw development of mobile App for DLBA, which allowed public to notify staff of cleanup, safety or miscellaneous questions relating to the downtown area of Long Beach.

M.A., Communication Mgmt. (Marketing)

B.A., Sociology, Communication Std