I love marketing and I believe in the art and science behind it. While I am currently holding a role in business development, I am a marketing communications professional through and through. With over 15 years of experience in the automotive industry, my strength lies in strategic integrated marketing communications. I enjoy identifying and setting the direction for marketing campaigns and orchestrating all channels I can and should utilize in order to achieve various marketing objectives. In the same light, I embrace the legwork too. I have handled projects focused on brand management and awareness, content creation for traditional and digital media, social media account management and community development, public relations and media networking, events planning and management, and market research and analytics. I believe that the core of every marketing plan is good quality data so I place a premium on research and data gathering to determine consumer insights.My marketing story started with me being a graphic designer, PR writer, and web content associate in a car dealership owned by one of the biggest conglomerates in the Philippines. I rose from the ranks and moved up to a leadership role before I moved to the United States for good. Now, I am working for one of the fast-moving dealership groups in the country where I had the opportunity to do actual vehicle sales and lead generation and cultivation.