• Developed performance framework in relation to key forecast assumptions and designed a companion KPI/metrics performance scorecard.• Perform quarterly performance analyses to identify adoption and utilization trends

Thought partner with senior leaders to define market opportunities, establish and monitor performance metrics. Led broad range of market analyses, market research studies, and performance communication initiatives. • Pre-launch Market Planning: Manage primary market research to inform forecasts and brand development, conduct environmental scans, establish and manage competitive intelligence initiative, perform clinical development program and package insert analyses to inform development plans and life cycle strategies.• Performance Communication: Develop narrative to communicate clinical development program to investors.• New Product Commercialization: KOL engagement planning, advisory board design, speaker program management, patient population assessment, package inserts competitive analysis, positioning/messaging/brand identify development.

• Growth Strategy: Led deep insights analyses to identify growth levers; collaborated with commercial partners to characterize market segments, tailor messaging, and prioritize segments to align with strategic focus.• Brand management: Developed collateral, managed website updates and video development. • Performance Management: Partnered with Sales Analytics in analyzing performance; established a KPI scorecard and performance framework; co-developed presentations for Board of Directors. • Strategic Planning: Led situation workshops to align leadership on business and market situation, identified and prioritized market research needs with patients and HCPs.• Product Management: Collaborated with cross-functional development team to design product roadmap and brand plan, articulated growth opportunities, and strategies to maximize assets and key investments. • Market research: Designed and executed market research plans, interpreted and presented results for concurrent qual/quant studies to track market trends, adoption drivers and selling objections.

Launched companion diagnostic (FISH-based HER2 test)

Commercial team leader for late-stage molecules

Managed forecasting and market research for development molecules