The “Holy Grail” in cancer is to kill cancer cells, but not kill healthy cells. Pharma companies have historically searched for natural biomarkers on cancer cells to therapeutically target them. Earli turns that approach on its head. Instead of searching for natural targets, Earli creates programmable genetic constructs that enter cancer cells and force them to reveal, and ultimately kill themselves.The genetic constructs switch on only in cancer cells and force them to become “factories” that produce any signal protein of choice, encoded in the genetic sequence. The proteins are used for imaging (diagnostic) or for activating the immune system against the cancer (therapeutic). Earli is based in Redwood City, CA, and has raised $92M from Andreessen Horowitz (a16z)'s Bio Fund, Khosla Ventures, life science hedge funds Perceptive Advisors and Casdin Capital, Sands Capital, Marc Benioff, Menlo Ventures, etc. https://earli.com.

Reversing Diabetes Type 2 and obesity through the power of community driving lasting behavioral change.

Investing in and working with consumer-focused startups and venture capitalists that drive step-change progress in the world at scale. Favorite areas: consumer, mobile, software meets biology, brain-machine interfaces, consumer robotics, VR/AR. Limited Partner in Founders Fund, Andreessen Horowitz, Greylock, KPCB Growth and Venture, IVP, ZhenFund (China), SV Angel, SVB. Direct investor and advisor at over a dozen startups, including Karma Science (acquired by Facebook), Cardspring (acquired by Twitter), Sparks (acquired by Dropbox), LTSE, Synthego (CRISPR), Brilliant Home, Grofers (India), Zumper, Bulletin, |v5| Autonomous, Curbside.

Most used shopping app in the U.S. at stores (Nielsen). Shopkick is a shopping app with >20 million users that rewards them for their physical presence at stores, simply for walking in. It drives >$1.5B in sales for retail and brand partners per year. Shopkick was acquired in October 2014 for $250M in cash by SK Planet, part of SK Group/SK Telecom of South Korea (Fortune 100). Founding investors and Board members were Reid Hoffman/Greylock, Kleiner Perkins ($20M). Partners include Macy's, Target, Best Buy, P&G, Disney, Unilever, L'Oreal, Revlon, Samsung, HP, General Mills. The company has 200 employees in Silicon Valley, NY, Chicago, LA, and Seoul.Shopkick was named a World Economic Forum Tech Pioneer and one of the Top 10 Most Innovative Companies in Retail by Fast Company.

Incubated shopkick, developed future online to offline concepts, with Apple/KPCB iFund venture initiative.

Launched and built all mobile businesses for CBS. P&L for mobile entertainment, sports, news. Created multiple mobile apps, mobile advertising, mobile video/TV, mobile games, interactive TV. First location-based mobile advertising in the U.S., first 24/7 mobile TV apps, made-for-mobile content, mobile games apps (CSI, America's Next Top Model). First Emmy nominations for Mobile.

Co-founded 12snap in 1999, first European mobile marketing company, which became the market leader. Investors Apax, Vodafone, Nokia. 100 employees, $10M in revenue and profitability in 2003. Partners Coca-Cola, McDonald's, Procter & Gamble, Nokia, MTV, adidas, L'Oréal, Vodafone.Responsible for revenue across all countries (Germany, UK, Italy, Sweden), product development, key clients. Created the world’s largest mobile marketing campaign in 2003, with integration on 160 million Coca-Cola bottles.

Co-authored Harvard Business School Press book “Secrets of Software Success.” Global media, software and high-tech clients in Europe and Silicon Valley. Advanced Killer Ideas business creativity framework in McKinsey's global Strategy Theory Initiative (STI). Co-launched McKinsey Germany's strategy practice.