Cyrielle Soldani Email and Phone Number
For over 10 years, I have been assisting companies in developing their marketing, communication, and digital strategies 🌐📢 💻. My diverse and cross-functional experience enables me to design customized strategies to achieve the specific objectives of each organization, thereby optimizing their performance and visibility 📈 🎯. I am well-versed in agile project management, facilitation, and innovation methods 💡. My approach always focuses on the user and customer experience 🕵️. I wrote a professional thesis for HEC and Mines ParisTech: "Measuring Emotions in the Customer Journey Through Artificial Intelligence," which received an "excellent" distinction 💟🤖. I am driven by creativity, devoting my passions to understanding the opportunities that new technologies bring in a human-centric perspective 🔗. Please do not hesitate to contact me to discuss your projects :) 🌍
Digital Emotion Lab
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Consultante SeniorDigital Emotion Lab Jan 2022 - PresentRégion De Paris, FranceConsultant & facilitator of innovative projects. 1) Strategy consultant: > Marketing, communication, branding & social media2) Innovation> Leading & facilitate creativity workshops based on design thinking, agile methodology & innovation games to improve organisation, business & people3) Digital transformation> Change management, training workshops (topics : social networks, branding, e-reputation) , speaker on innovation, digital transformation and human&technology relationship ( speaker on artificial intelligence at the 3rd regional congress of UEMOA organisation- Bénin/Africa - October 2019 - https://congrescotonou2019.com/#conferencier)The groundwork is based on neurosciences & neuromarketing researches for a human center perspective. -
Responsable De MissionsSfc Jan 2020 - Jan 2022Paris Et Périphérie1) Development of the business strategy: analysis of the current situation, CRM optimization, creation of marketing action plans, participation in tenders, organization of design thinking workshops, optimization of sales materials…2) Development of the communication strategy: promotion of offers, social media strategy, organization of webinars...3) Development of the e-learning CSR training offer
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Group Brand & Corporate Digital ManagerEurop Assistance Nov 2014 - Jan 2018Région De Saint-Denis, FranceIn the Sales & Marketing Department:1) Management of the brands positioning strategies and e-reputation : > Supporting the brands related activities in ensuring consistency of the use of the brands across 34 countries> Evolution of the digital/web graphic orientation> Management of the group e-reputation2) Responsible of the group media and editorial strategy : > E-PR strategy on social media> Press & Public Relations strategy (top management personal branding, EA/Ipsos holiday barometer)> Brand content strategy for all medias : press, social media, web, video> Corporate communication (anual report)> Crisis communication process strategy3) Optimisation of the group user experience :> Modeling of the new corporate website> Improve the customer service on social networks 4) In charge of the department activities :> Management of the department budget > Functional management with 34 EA countries and management of external providers> Definition and implementation of the yearly communication plan> Driving projects (planning, reporting SEO/SMO, Google analytics...) and change management (workshops, animation of internal communities ...) > International coordination with Generali Group and Europ Assistance local entities -
Digital Project LeaderHighco Group Dec 2013 - Nov 2014Région De Paris, FranceIn the Marketing and Communication Department:- Managing web and mobile apps- Monitoring the Smart talk blog and writing articles on Facebook, Twitter, Scoop it- Organizing events about digital topics: « Digital Shopper’s Day », « Sharing & Learning » at Facebook company...- Digital communication : redesigning the intranet, setting up digital terminals -
Webeditor-In-Chief & Social Media ManagerCanal+ Jan 2013 - Dec 2013Région De Boulogne-Billancourt, FranceIn CANAL+OVERSEAS (the international subsidiary of CANAL+)- Developing social media strategies for subsidiaries (adapted to the objectives of each country) Number of fans doubled (from 50 000 to 100 000 ) within three month on the Africa Facebook page - Animation of the Facebook pages : Africa, Caribbean island, the Island of Réunion, Mauritius, Madagascar, New Caledonia- Editorial animation of 6 Overseas websites : updating program contents, choosing and creating visuals on photoshop & HTML/CSS editorials- Managing web apps : adapting mobile game apps “Pronostics Ligue 1” -
Direct Marketing ManagerEngie Aug 2011 - Jan 2013Région De Paris, FranceIn the communication and marketing department (Business unit of CLIENT HABITAT PROFESSIONNELS)- Defining Communication strategies via alternative media- In charge of relationship programmes « entre experts » for professional clients for the brands “Gaz de France Provalys” and “GDF SUEZ Energies France”- Developing and organising (events, mailings, edition) : piloting service providers (communication agencies, printers,..), coordination within departments (operational and strategic marketing, information systems…), monitoring performance- Participating in brand evolution : replacing the brands of “Gaz de France DolceVita” and “Gaz de France Provalys” by “GDF SUEZ DolceVita” and “GDF SUEZ Energies France”- Member of the marketing and editorial committee: reflecting on new communication and coordination strategies. -
Digital Project ManagerMétropole Nice Côte D'Azur Jul 2011 - Sep 2011Région De Nice, FranceIn the digital innovation department :- creation and implementation of the internal and external yearly communication plan - development of an internal social network project -
Junior Digital Project Manager & Community ManagerL'Oréal Jan 2010 - Jan 2011Paris, ClichyIn the Information System Direction:- Project management of the internal social network of Loreal Group: wording, inventory of technical acceptance , follow-up and coordination with Microsoft- Community management: animation of the main community, creation of editorial contents (newsletters, articles, ...) and user manuals (video, virtual guides ...)- Change management support: training and coaching of new members, internal promotion of projects
Cyrielle Soldani Education Details
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Honors : 17,45 / Thesis : 18 -
Alternative Creative Business School -
Mention Bien Mémoire Master 2 -
Dut Marketing
Frequently Asked Questions about Cyrielle Soldani
What company does Cyrielle Soldani work for?
Cyrielle Soldani works for Digital Emotion Lab
What is Cyrielle Soldani's role at the current company?
Cyrielle Soldani's current role is Expert in Emotion-Driven Marketing and Tech-Integrated Branding Strategies | Author of an upcoming book on Emotional AI & its ethical and business applications.
What schools did Cyrielle Soldani attend?
Cyrielle Soldani attended Hec Paris, Mines Paristech, Knowmads Business School, Université Sorbonne Nouvelle - Paris 3, Université Nice Sophia Antipolis.
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