Cyril Arnaud Email & Phone Number

Dublin

Key responsibilities• Manage Marketing activities for key sales channels representing over 90% of Three Ireland’s volume and turnover. • Negotiate quarterly / annual key partner product placement and agreed joint business plans.• Manage all the Business communications for the retail channels: brochures, tariffs and promotions• Streamline channel operations and drive engagement with key internal stakeholders.• Utilize data and shopper insights to provide recommendations to drive category distribution and market share.• Manage various creative agencies throughout the whole process: Brief, creative assessment, delivery, check, results monitoring.• Manage local advertising campaigns for franchise partners: Creative, media bookings for outdoor, radio and press for in targeted areas.• Oversee day to day Marketing operations for the Three Ireland retail Channel.• Establish partnership and manage the relationship between Three and 3rd party resellers for all branding elements.• Manage all Telesales direct response campaigns for press• Define and monitor display standards for all Three Ireland’s retail channels• Prepare RFQ and negotiate contracts with suppliers on a yearly basis Key achievements• Managed delivery of all store communications as part of Three's new Lifestyle store launch roll out: Store design, pre-opening comms, Content production and Product points of sale.• Organised and delivered the re-branding of 45 O2 outlets over a 3 month period in 2015• Implemented 60+ various TTL campaigns in order to expand market share and pursue aggressive growth targets for direct and franchise stores.• Coordinated launch of 40+flagship partner products • Designed and implemented planograms for all store communications throughout 5 different store designs and evolutions.• Managed all internal branding projects for Dublin’s head office and call centre over 14 years. • Organized all POS and retail messaging for Three’s sponsorships (Irish Open, FAI, Music)

County Dublin, Ireland

• Provided daily, weekly and monthly sales reports for the head of sales and the account managers.• Prepared presentations for the Sales Director, to be presented at Honk Kong Head office (Hutchison group board of Management)• Coordinated weekly stock orders for the account managers• Organised branded materials for various events for the sales team • Managed the administration of the sales budget (monitoring and reporting) • Created sales monitoring tools and templates• Gathered and prioritised sales leads for the business team• Prepared all hospitality arrangements for the CCO• Managed all the HR administration work for the sales team• Sourced all the merchandise goods for the sales and Marketing team

County Dublin, Ireland

• Managed all groups and individuals’ daily arrivals• Managed a team of 12 staff including night• Ran all daily reports and banking reconciliation• Acted as manager on duty at least 3 days a week.• Briefed all departments about daily operations

Master Of Business Administration (Mba), Marketing And Hospitality Management

Bachelor'S Degree, Hospitality And Recreation Marketing Operations