Cyril Kuznetsov Email & Phone Number

Paris, Fr

Main clients : Stellantis (Citroën, Peugeot, Eurorepar, Fiat), Accor (Sofitel, Mercure, Ibis), Paul, Häagen-Dazs

Paris, Île-De-France, France

Generated T/O - €28.2 MScope - 3 Pan-EU clients based in FR, local coordination and EU alignment- E-marketing strategy - development and implementation of pricing / advertising / collaboration strategies- Demand Generation: responsible for demand generation. This includes working with other members of the category management team to create a marketing calendar based on vendor goals- Deployment of digital marketing campaigns (Black Friday, Christmas store, etc.)- Business Consulting: Brand development on Amazon (increase in turnover, market position, brand strength, etc.). Support brand participation in Amazon programs.- Analysis of the performance of 3 businesses on a weekly basis and close collaboration with different parts of the organization as well as with clients in order to maximize performance- Ensure selection, availability and quality of the catalog on Amazon

Rueil-Malmaison, Paris, France

- Leading internation and cross-unit digital innovation projects (Project Chameleon)- Automating marketing processes, enabling hands-off digital campaigns- Development of market entry and E-commerce strategies (North America Market)- Conducting audits of competitors' digital marketing strategies, benchmarking (Europe, France)- Managing performance and conducting business analysis using Tableau and Salesforce (at the business unit level)- Communicating with international team members (North America, EMEA, International, China)

Kyiv, Ukraine

Lipton - Brand rebranding mission, its rejuvenation, connection with youth, product innovation and repositioning.Axe and Rexona - development of new communication messages and advertising campaigns.

Kyiv, Ukraine

Scope: Managed 7 clients (3 Pan-EU, 4 local) with a gross budget of 5 - 10K euros.Responsibilities:• Designing, executing, and optimizing awareness and performance campaigns across various channels (SEA, SMM, ASA/ASO, etc.).• Collaborating with external service providers (agencies, account managers) and internal teams (product, graphic design, development, customer support) to develop seasonal strategies, deliver timely and engaging advertisements, and challenge recommendations.• Achieving campaign goals for all clients (Ravak, Proseif, etc.) by maximizing performance metrics such as reach, traffic generation, and cost per acquisition/ROAS.• Efficiently managing and allocating budgets across different channels.• Crisis management and ongoing campaign auditing (Ravak).• Ensuring accuracy and relevance of tracking tools, constantly identifying areas for improvement.• Creating comprehensive marketing reports and communicating campaign results.• Staying updated on innovations in advertising platforms, demonstrating a commitment to expanding and refining acquisition strategies through experimentation with new channels, campaign types, customer journeys, and tactics.

Master, Marketing, Cum Laude

Activities and Societies: Graduate of honors

Bachelor Degree, Marketing

Activities and Societies: University Chess Champion

Licence, Finance, Banque Et Assurance, Diploma With Honors

Les Banques Centrales Et Les Marchés Financiers, Central Banking, Diploma

Activities and Societies: Stabilité financière et politique macroprudentielle - Titres adossés à des actifs en Europe. Comment la.

Junior Specialist, Marketing, Diploma With Honors

College of Kyiv National University of Trade and Economics (KNUTE)