Founded by a team of entrepreneurs who previously built a successful consulting business serving two-thirds of the Top 20 Consumer Packaged Goods companies, Metamarketing has developed an innovative platform that automates and enhances the process of discovering insights from data, writing conclusions, and formulating action points. By utilizing mass calculations, data storytelling algorithms, and advanced large language models, Metamarketing's tools generate comprehensive, multi-page expert reports from any structured dataset, revolutionizing productivity for knowledge workers.

Executive committee and board member @ Beobank NV/SA• Led digital transformation, positioning the bank among the top digital players in Belgium and Europe.• Introduced banking applications and digital solutions, significantly improving user experience and customer engagement.• Created and integrated efficient online sales channels.• Developed and implemented cognitive and AI technologies to personalize services and improve operational efficiency.• Strengthened data governance, ensuring the quality and security of information.• Created and implemented a "Testing Policy" to foster incremental innovation through measurable, data-driven tests across the bank. This policy enabled measured risk-taking and improved overall knowledge within the bank.• Recognitions and measurable achievements:* The banking app moved from one of the last positions to the 4th place in Belgium (Benchmark Sia Partners 2023) in a few years. Belgium is recognized as the most competitive digital market in Europe.* Beobank’s public website was recognized as the best banking website for France and the Benelux (Benchmark SailPeak 2024).*Digital channels contribute for 50% of the acquisition of new clients for main products.*Cognitive computing (AI) tools improved significantly the contact center efficiency improving customer experience and reducing costs.

Beobank, formerly known as Citibank Belgium, is now a proud member of the Credit Mutuel group, which is one of France's leading retail banks. Beobank is a market leader in consumer loans and credit cards, with a full range of retail banking products and services, including branches and advanced internet banking capabilities.As a member of the executive management committee, my responsibilities included overseeing marketing communication, digital acquisition and e-banking, CRM, analytics, research, strategy, and customer experience, all of which were critical in driving the bank's success.Furthermore, I had the unique opportunity to create a brand from scratch by launching Beobank, which was (probably) a once-in-a-lifetime experience.

in charge of Marketing Communication, Digital Business, Telemarketing, POS Marketing.Cards, Loans, Liabilities, Investments.Management Committe Member

• Introduced innovative sales processes and created new teams. Added channels such as service platform and direct sales by phone, online banking, and e-commerce.• Built remote service and sales teams, managed change, adapted reporting and IT tools, and implemented pilot programs that became stable.• Developed lead generation via the Internet and multichannel sales with bank branches. First Belgian bank to effectively use search engine advertising (SEA) and SEO to drive digital sales.Management Committee Member

As Sales Director during the Citibank Portugal integration into Barclays, I maintained and improved sales performance to ensure the bank's profitability. Through a strategic approach to sales management, I streamlined sales processes and managed costs while maintaining appropriate sales volumes, contributing to the bank's overall success during this transitional period.

Managed and restructured a sales force (from 1000 FTE to 800 FTE) and improved sales quality and volumes by scaling up internet and telesales and downsizing less productive channels to optimize overall sales performance.

As Consumer Credit Product Manager, managed product mix, launched sales channels, improved acceptance and profitability, while keeping credit risk under control.

Deloitte spin-offIT and Organization Project Manager. Successful track record in delivering innovative solutions for industries including Banking and Telco. Managed B2B clients, including sales and prospection activities, I have a proven ability to drive results and exceed expectations. I brought a combination of technical expertise and strategic vision, which enabled me to manage complex projects with ease and deliver tangible business outcomes.

Project management for a major retailer (Auchan/Jumbo) and for the private credit card (Oney Bank)* Promotional efficiency: Development and management of trade marketing campaigns with leading suppliers (Unilever, Compal, Henkel...). With 50% of sales conducted through promotions, this strategic project optimized campaigns, notably reducing stock piling and cannibalization effects, and improving margin and commercial results. A/B testing was used to evaluate the impact of different campaign scenarios (mailing, brochure, end caps, islands) and promotional offers (Buy 1, Get 1 Free, percentage discounts, cross-SKU and cross-category promotions, etc.).* Category management: Facilitation and analytical support in the collaboration between Auchan and suppliers for reviewing and optimizing the assortment and in-store presentation.* Direct marketing: Design and implementation of personalized direct marketing campaigns using data from Auchan's private credit card. Improved upsell and cross-sell on a targeted population.* Negotiation support: Analytical support for purchasing teams by preparing detailed dashboards (from SKU to category), integrating all forms of discounts and rebates for a clear view of product and supplier profitability.