Sales And Marketing Director
Cherbourg France
SALES ACTIVITIES:• Brand ambassador & representative. • Market development for the European, Middle East, and US markets.• Client, proposal, bid & contract management and negotiations.• Collaboration with the international brokerage industry.• Meetings and Collaboration with European yacht designers.• Customer care and management. MARKETING ACTIVITIES:• Marketing strategy - corporate branding - brand strategy development - Business plan. • Public relation, captain’s reception. • Communication with worldwide Press - media plan - News release - Press releases.• Clients, owner’s representatives and brokers presentations.• Networking, participation to the global marketing forums, award ceremonies and yachting symposiums.• Participation to International Boat Shows, (Monaco, Abu Dhabi, Fort Lauderdale, Hainan).• Organisation yacht & client visits at shipyard & boat-shows. ACHIEVEMENTS:• Re-branding of CMN yacht division: Design and construction management of Show room, VIP lounge.• Co-branding: Conception, preparation of specific high end events on-board CMN yachts with luxury brands: CARTIER – LANVIN. • Developing content management of CMN yacht division website. • Developing signage and exterior presentation of the shipyard to improve company image and overall recognition.• Managing the design, construction and set up of main yacht shows stands. • Developing technical and sales database.• Client’s communication support: Created portfolio books for improved client presentation and sales support.• Design and production of yacht brochures.• Coordination and art direction of the photo and videos shoots of 60 m Motor yachts. • Developing new yacht concepts with renowned yacht designers such as Andrew Winch - Peder Eidsgaard – Bannenberg and Rowell.