Account & Client Management➤ Foster strong client relationships through clear reporting, demonstrating SEO value and ROI.➤ Align client expectations with scalable, sustainable SEO practices for long-term success.➤ Simplify SEO concepts to engage clients and uncover collaboration opportunities.➤ Deliver tailored recommendations through deep analysis of client data and trends.Leadership & Driving Innovation➤ Leverage AI to enhance SEO strategies and streamline team processes.➤ Train teams on AI tools to foster innovation and data-driven approaches.➤ Develop and track KPIs, ensuring alignment with goals and collaboration.➤ Facilitate workshops and mentoring to create a culture of continuous learning.➤ Implement Agile methodologies for efficient project management and resource allocation.SEO Strategy & Execution➤ Manage on-page and off-page SEO to drive growth and long-term success.➤ Conduct keyword research and competitor analysis to optimise content strategies.➤ Execute technical audits and improvements to enhance UX and website performance.➤ Lead link-building campaigns to strengthen authority and search rankings.➤ Integrate SEO with Google Ads for cohesive, high-impact digital strategies.➤ Adapt to trends and algorithm updates to maintain a competitive edge.Key Achievements➤ Boosted organic traffic from 5M to 15M for an e-commerce store.➤ Increased organic traffic from 50K to 100K for a comparison site.➤ Grew organic traffic from 0 to 5K for a modular home site.

• Developed and managed the SEO department for a digital currency enterprise, a modular home company, and two eCommerce stores.• Developed content creation strategies across multiple platforms (web, social, EDM’s) for both B2Cand B2B end consumers.• Developed, led and analysed a variety of email marketing strategies and automation strategies.• Developed, led and managed the client journey strategy to improve the prospects' experience.• Developed SEO strategies, KPIs and SLAs, P&L summaries, SEO guidelines and tutorials.• Drove implementation, monitor progress and share wins.• Contracted and managed copywriters, designers and videographers.• Contributed to the client's budget development and managed activities within budgetary constraints• Owned and managed all digital assets on websites, landing pages, emails and social media.• Oversight for enhancing awareness of brands through the digital space.• Managed on-page and off-page SEO optimisations – and BAU SEO Cadence.• Developed result-focus and trackable marketing automation, retargeting and email campaigns.• Led the delivery of all marketing initiatives.• Segmented database and enhanced email cadence.• Personalised email sequence and improved the overall copywriting.• A/B Tested key elements i.e. subject lines, CTAs, offers, stories.

• Managed over $3,000,000 in paid ads • Developed result-focus, intricate and trackable marketing automation, retargeting, and email campaigns• Designed, implemented & executed promotional events• Client management• Digital marketing strategies • Social media strategies • Project management • Provision of consultations to industry influencers • Team leadership & coordination

• Created and managed Facebook campaigns to sell event tickets

• Designed and facilitated self-development workshops

• Assisted home and apartment owners in selling & marketing their properties• Created online marketing campaigns for each listing in order to profitably market the property• Provided legal, economic & market advice to prospective property buyers• Prepared legal documents for sales contracts• Team leadership & coordination➤ Awarded Top Three Sales Executive for 2009 – and #1 Sales Executive for 2010➤ Led the sales team to generate over $280,000 in revenue per month, exceeding the target of $200,000➤ Awarded a trip to Tunisia from our mortgage officer for providing the second highest number of business referrals➤ Facilitated time and tasks management training as well as sales training

The first managerial role was with Nature & Découvertes, which had over 100 employees generating over $20 Million.• Supervised and mentored the sales team to promote the company’s loyalty program• Managed stock and over $30,000 in monthly orders➤ Trained and led 15 sales team members toward achieving the highest number of loyalty membership signups across 60 stores➤ Increased Storage Space by 20%

Utilised events and marketing skills to coordinate the launch of a new product, Vin au Verre, in southeast France.➤ Exceeded Sales Targets by 10% in the First Year and by 25% in the second year➤ Promotion to Relief Manager within four months