Founded in 2020, Archetype builds on relationships and brand strategy rooted in Cyrus’s experience as a buyer and founder of Platform Store, championing brands like Bricks & Wood and HAL Studio. With deep retail insight and a commitment to authentic brand growth, Archetype combines experience in wholesale, strategy, and advertising to bridge connections between brands and a core wholesale base. We support cultural expansion, influence & sales across Australia, New Zealand, and… Show more Founded in 2020, Archetype builds on relationships and brand strategy rooted in Cyrus’s experience as a buyer and founder of Platform Store, championing brands like Bricks & Wood and HAL Studio. With deep retail insight and a commitment to authentic brand growth, Archetype combines experience in wholesale, strategy, and advertising to bridge connections between brands and a core wholesale base. We support cultural expansion, influence & sales across Australia, New Zealand, and Asia.Email cyrus@archetype.ltd for all enquiries. Show less

Platform is an independent design studio housing a team of strategic and concept-led creatives. Specialising in brand identity, creative direction, digital design, and campaigns, our process involves a variety of creative mediums and story-telling to help establish, refresh and evolve start-ups and existing brands alike.Clients include Zi Sweet, Thom Morison, Porter James Sports, I Love Ugly, Commoners ALIKE, Earls Collection and Stirling Sports (+ more)

Platform Store is a retail concept company based in Auckland, New Zealand. Whilst specialising in international brands and labels, the studio arm operates in content creation, brand activation and creative strategy. Our latest flagship store aims to provide Auckland with an offering that evolves and inspires creative culture.