Cyrus Boatwalla Email & Phone Number

Greater New York City Area

P&L Management | Brand Building | Sales Growth | Build High Performing Teams | E-Commerce | Complete Marketing Responsibility | Customer and Rep MgmtASI Group is a 50 year old private company that manufactures and markets Washroom Accessories, Partitions and Lockers for commercial buildings to multiple constituents - architects, general contractors, building owners, property developers, and chain stores. Operating units - US, Canada, Australia, Europe, Mexico, Brazil, China, and Dubai. 900 Employees / 300 Reps.GENERAL MANAGEMENT & FINANCIALMonitor financials of 8 business units with P/L responsibility. Lead Divisional GMs to grow sales, execute corporate goals and manage metrics to lower costs, and increase profit. • Lead a team to set and execute corporate strategy ensuring that ALL outward facing touch-points are customer-centric and profitable• Assist owners in deploying capital, to build physical and IT infrastructure, develop new products, and improve employee productivity• Develop budgets and financial models for all business units• Negotiate with 9 acquisition targets - assist and evaluate post acquisition integration on 4 transactions• Initiate Value Stream Mapping at all divisionsMARKETING & SALES Orchestrate all global marketing functions, including creative development, advertising, internal and external communications, agency management, product launches, and web and digital strategy. Completely overhauled all brand architecture in 2 years with an objective to be “First-In-Mind” with architects and designers. • Lead outside agency and internal team to create international campaign for print, digital media, PR and all messaging• Develop and execute key-account acquisition strategy for multiple channels • Drive the use of market research tools like Dodge Analytics™ and Spec Share™ to increase targeted selling and increase lead-generation by 53% in three years• Increase Market Share by 18% in a recession while exceeding profit goals

Greater New York City Area

Sales Management | Channel Marketing | Consumer Brands | Data Analytics | Market Research | Product Launches | Cost Reduction | M&A | Market Sizing and Modeling | Consultative SellingNPD Group is a Market Tracking and Market Research Company – www.npd.com. Cyrus worked full time while completing an MBA at NYU Stern's School of Business. Responsible for Selling and Up-Selling clients - up-sold existing clients to increase account sales by 43% in two years. Advised Hedge Funds and Private Equity Companies on how NPD market research tools can be used to build financial models and channel models. Assisted in developing sales forecasting models, for investment companies.Advised high profile clients like Harmon International (JBL Harmon Speakers), Sharp Electronics, Lexmark and Altec Lansing, on marketing strategies using NPD Data Analytics tools. Guidance included pricing, product launches, market sizing and segmentation as well as exploiting market gaps.Became a category expert on storage media and published "state of the industry" reports on the category for NPD to submit to paid clients.Forged relationships with new data providers and renegotiated data acquisition contracts with channel partners to reduce costs by 17%.Developed strategic plans to increase sales and maintained a 100% renewal rate with accounts for NPD products.Identified acquisition targets, conducted due diligence and valuations, and was instrumental in the acquisition and integration of NPD’s largest competitor, PC Data.Channel Partner list includes – Members of the GTDC including Tech Data, Ingram Micro, AVNET, Tiger Direct.

Greenwich, Ct

H.H. Brown is a BERKSHIRE HATHAWAY HOLDINGS CompanyMen’s Division (H.H. Brown / Watermocs) www.hhbrown.comWas very fortunate to be mentored by the President and COO at a very young age and was groomed to manage business units. Led the turn-around of a $20 million division with full P&L responsibility.Motivated and managed a staff of 25, internal and external personnel, to increase divisional R.O.I.C. by 19% and reduce inventory by 36%.Improved on time deliveries to customers from 84% to 98% and regained retailer’s trust in the H.H. Brown men’s brand.Assisted the COO in developing forecasting models for multiple divisions while running the men’s branded division.

Greenwich, Ct

H.H. Brown is a BERKSHIRE HATHAWAY HOLDINGS CompanyWas mentored in product development by the former President of Kenneth Cole who has successfully developed many footwear lines.Assisted in pioneering a new line of footwear for BORN Shoes, a start-up brand, that has gone on to become a $100 million division.Traveled extensively in Europe to monitor fashion trends and develop concepts for multiple lines, bringing those concepts to life at various pilot factories in Mexico, South Korea and Taiwan.Developed relationships with key vendors like W.L. Gore (Gore-Tex), Prime Tanning, Goodyear Rubber, Vibram, and others to provide best in class technology in footwear.Negotiated costs for production and created quality control standards for mass production at overseas factories. Developed a comprehensive knowledge of construction styles, manufacturing processes and production efficiency as it relates to developing products for mass production.Pioneered a vendor matrix at H.H. Brown that became the benchmark for evaluating vendors throughout the company.Worked with a team to develop products for multiple brands at H.H. Brown. Brands under development – Born Shoes, H.H. Brown, Nurse Mates, Soft Shoe Company, Carolina Shoes, Corcoran, Matterhorn and Double H Boot.

Greenwich, Ct

Promoted at H.H. Brown to National Sales Manager Born ShoesBorn Shoes is a Division of H. H. Brown, a BERKSHIRE HATHAWAY HOLDINGS Companyhttp://www.bornshoes.comIncreased sales from $3 million to $25 million in eighteen months.Led a sales force of nine independent sales reps to execute multi-channel penetration strategy and key account acquisition; generated 23 new key accounts by selling the concepts to customers at a national level.Implemented a comprehensive plan for customer selection that allowed each geographic market, as well as each channel, to be well defined and well served. Developed a disciplined strategy for optimal product presentation at retail built around point-of-sale visibility.Spearheaded a focus on “sell-through" not just "sell-in”, to build customer success stories and created a peer-to-peer “retailers awareness network” to share those Born success stories.Successfully sold programs to Nordstrom, Dillard’s, May Department Stores, Federated, Macy’s and footwear chains like Footlocker, Track ‘N Trail, as well as high profile independent stores nationwide.

Dallas/Fort Worth Area

M.B.A., Finance, Cum Laude

Activities and Societies: Student Government. Alumni Council. Mentoring NYU Entrepreneurs.~ Elected as Class Representative for the Stern.

Bba, Business Administration

Activities and Societies: Tennis Team - went to National Championships 4 years in a row~ Co-Captain Midwestern State University tennis.

Hsc - Higher Secondary Certificate, Science, Mumbai, India

Activities and Societies: Tennis Team12th Grade (considered junior college or pre-college in India).

Science, Mumbai, India

Activities and Societies: Tennis Team11th Grade (considered junior college or pre-college in India).

Ssc, General, Honors

Activities and Societies: Boxing Team - Inter School Boxing Champion // Tennis Team // School Debate team // Elected to Student Government.