As Chief Commercial Officer at Kezzler, I lead our strategic commercial initiatives in the fashion, retail, food, and textile industries. My role focuses on helping organizations use Digital ID technologies to meet regulatory requirements while creating additional value through:- Supply Chain Transparency- Product Authentication- Consumer Engagement- Regulatory ComplianceI work with global brands to build direct, meaningful connections between companies and their ecosystem - from suppliers to end consumers. Through our work with standards like EPCIS 2.0 and GS1 Digital Link, we help organisations:- Navigate complex regulatory requirements- Create tangible business value from Digital ID investments- Build lasting consumer trust- Turn compliance requirements into business opportunitiesOur customer-centric approach ensures that every solution delivers both immediate compliance needs and long-term business value, helping our clients succeed in an increasingly digital marketplace.

At Kezzler I am playing an instrumental role in the development and implementation of Digital ID technology for luxury, fashion, and sportswear brands. The Kezzler platform is designed to provide visibility into complex supply chains and customer relationships while ensuring compliance with circularity mandates like DPP.Thanks to our technology, brands can now establish one-on-one relationships with each customer, leading to better engagement and loyalty. It is a rewarding experience to be part of an extraordinary team helping to transform the industry by introducing cutting-edge solutions that benefit both brands and their customers.

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As the Global CRO of Digimarc following the acquisition of EVRYTHNG in January 2022, I was tasked with merging two disparate sales organisations and designing a new global sales approach for a team of 48. The role involved a fundamental restructure, new sector alignment and approach, hiring and refresh of the team, targeting and prioritisation, and tactical execution.Key accomplishments in this role include:• Conducting an extensive addressable market review and adopting a clean slate approach to segmentation, targeting, and positioning.• Implementing an account-based marketing approach and reorienting inside sales, field sales, presales, and customer success organisations.• Personally working with clients, prospects, salespeople, customer success, marketing, and executive teams to bed in new processes and to deliver new agreements through a strategic account approach.Prior to this role, I was the CRO at EVRYTHNG, where I led the rebuild of the global sales organisation post-pandemic. This included introducing SDR and CS functions, refreshing the US and EU teams, adding APAC, and leading strategic sales into multiple key accounts.

Executive leader of the EMEA business for this SaaS enterprise.Launched a Silicon Valley B2B SaaS business in Europe. Responsible for all elements of the business: marketing, business development, sales, consulting, customer success.

Executive accountability for AI business based in Portugal with offices in London and Hong Kong.Recruited by the Board to augment the three founders in the leadership team, lead the fundraising, and professionalise the business.Successfully completed two fundraising rounds for a total of €5.5m.Delivered AI mobile location analytics platform, got to market, and made the first sales.Lead the build out China and US businesses prior to exit.

Lead sales, marketing, customer success, and consulting teams at location analytics business.Recruited by the Board initially as VP Sales & Marketing to professionalise founder-led tech business focussed on monetisation of location data.Built and delivered sales strategy including opening of US and AsiaPac offices. Grew revenues from $2m to $11m.Lead China strategy, building network of partnerships and customers to deliver $3m ARR.After ten quarters of growth, headhunted for CEO role at Movvo.

Headhunted to transform digital & tech agency that struggled to perform post-acquisition.Consulting headcount business. Lead a team of 400+ targeted on utilisation, but with an agenda to transform the IT contacts EMC (now DellEMC) had into strategic relationships.Delivered a profitable engagement model that operated as an augmentation of the EMC go to market strategy. This model was then subsequently adopted globally.

Ergo are a Business Change and Programme Management Consultancy that provides consultancy services to whole of business programmes. Ergo have developed a proven methodology called the Enterprise PACE programme. The Enterprise PACE programme approach is a structured process to analyse and report on the various components of the business.

Lead sales for Microsoft Consulting Services in the UK.There was initially a Sales Team of 38 Sales Executives. The team had not achieved its targets for 14 consecutive quarters. Was tasked to turn this around.Achieved 112% against a $180m sales target in the context of a major recession, including largest single project transaction in Microsoft UK history at $27 million

Employee #1 in EMEA region for global first mover in passive RFID technology. Lead sales, marketing, customer success, consulting, and delivery teams.