Cyrus Lucente Email & Phone Number

Vancouver, British Columbia, Canada

Responsible for driving sales and key account management for both foodservice and industrial in BC. Product includes shelled, liquid and dried egg along with omelettes, scrambled, patties and breakfast sandwiches.

Langley, British Columbia, Canada

Oversaw fresh and frozen baked goods sales for BC. Managed local Brokerage in building sales, executing regional strategy and providing product knowledge. Worked with local Accounts building menus, managing needs and providing solutions to help drive sales.

Managed $3 million Regional Marketing budget for BC/YK - on budget every year.Brand Management through local sponsorship and support, giving back to the communities.Responsible for Regional Communications with regular TV and radio appearances promoting local charity.Planned and Managed many large scale events and sponsorships reaching large audiences with a focusing on the brand. Most notable are the PNE, Rugby 7s, Just for Laughs, Fusion Fest, Crankworx, major sports game nights (Canucks, Lions, Whitecaps), WHL and BCJHL.Grew Regional Timbit Sports Programs through new club acquisition and actively building baseball.

Responsible for presenting and training for new product and procedures. Ensuring that each Guest receives a consistent experience.Delivered development courses for both Franchisee and Corporate Teams resulting in developed business skills, train the trainer and a focus on an exceptional Guest experience.Molded company direction through participation, feedback and management of test market initiatives

Managed $80M in annual sales with P&L accountability Consulted with Franchisees and their field teams on driving sales and profitability while ensuring company and food safety standards were met. Delivered excellent brand presentation and representation through service reports, one-on-one meetings and Team training.

Delivered $10 million annual salesLed 6 managers, 90 associatesAchieved sales goals regularlyResponsible for labour controlOversaw training & developmentCultivated an exceptional Guest experience

Generated $15 million annual salesCreated and piloted new visual merchandising standards improving the visual appeal, functionality and driving sales. Devised District Manager store visit report making the visit more efficient, productive and consistent. Directed 11 stores, 24 Managers, 75 AssociatesResponsible for district P&L Delivered weekly Marketing Reports Quarterly forecastingQuarterly budgeting