Cyrus Wesson Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Leading day to day operations for Twitch social accounts and community development initiatives. Main point of contact for campaign management and strategy.

San Francisco, California, US

Los Angeles, California, US

Led day to day operations for VALORANT and VALORANT Esports accounts while ensuring successful program development across social channels

Los Angeles, California, US

Irvine, California, US

• Owned content and social strategy for new IP such as ELDEN RING, and global established multimedia AAA brands such as Dragon Ball, Naruto, My Hero Academia, TEKKEN, and SOULCALIBUR
• Restructured social department to optimize for employee strengths and minimize risks and weaknesses
• Led global social strategy on new and established tentpole IP to achieve social marketing KPI's among cross functional teams and partners. Achieved over 200,000 followers in 10 days during announcement campaign for new.
• Led planning, development, delegation, and balanced budgets for two major brand activations which resulted in over $1M in media value
• Identified new markets for brands to engage in while satisfying original audience segments with new content
• Managed multiple agencies and their SOW in various markets, including North America and Latin America

Irvine, California, US

Executed social initiatives for global cross-media brands such as Naruto, My Hero Academia, Sword Art Online and GUNDAM- Coordinated global strategy to achieve social marketing KPI's among cross functional teams- Hosted events (livestreams, panels) to achieve the best ROI for global brands and activations with audiences ranging from 300 - 3,000 attendees.

• Worked on multiple projects that connect Facebook users with the most relevant social conversations across all platforms (Sports, Politics, Pop Culture, etc)
• Wrote policies for new team projects
• Coordinated policy refreshers and new employee training
• On-boarded multiple employees into multiple roles
• Analyzed qualitative and quantitative data to identify and improve user needs

Miami, Florida, US

• Assisted Content Development team and SEO team with content for Marketing Zen Group's clients
• Created editorial content for a diverse selection of clients including real estate, health, and industrial design
• Optimized content for SEO in client's published content through several SEO audits

• Assisted Publicity/Marketing team with new releases and projects
• Organized record sales, vinyl stock sheets, and market research in Excel for heads of label's Marketing and Partnerships
• Assisted online store with order fulfillment
• Planned and booked venues and artists for tours and shows
• Analyzed royalty deals and record contracts
• Edited music licensing/syncing contracts

Mclean, VA, US

• Constructed brand redesign and social outreach proposal for Capital One 360 branch
• Created plans book for Capital One 360 branch to successfully target millennial market segment
• Developed inbound campaign for Capital One 360 including landing pages, call to actions, and blog articles through Hubspot platform
• Conducted primary and secondary market research with in-depth interviews and nationwide online surveys

Led web development for additional brand website (link below) - Developed and managed operations through Wordpress platform - Constructed artist brand deck presentations for online web presence optimization

• Led team development and brand deck completion while communicating with financial partners with the Creative Marketing Director and Founder of The Endosis Project
• Wrote all copy for The Endosis Project brand deck and oversaw completion with purchased Nielsen report data
• Conducted nationwide quantitative surveys to generate market research for investor pitch deck Endosis Brand Book is available upon request:

I streamlined the submission process of the music website, acting as the liaison between artists, agents, and labels with the 20+ member team of college writers Metrojolt had garnered over the years. My management led to the expansion of Metrojolt's influence across cities such as San Francisco, Vancouver, Chicago, Los Angeles, Madison, Boston, and New.

Bentonville, Arkansas, US

Aided in completion of three versions of Walmart commercial shoot - Assisted actors, crew, and personnel during shoot - Assisted with timely completion of commercial

Boston, Massachusetts, US

Co-hosted electronic music radio show Revolutions on nationally acclaimed radio station WERS. - Created and organized playlists for weekly radio show - Published album, artist, and show reviews on WERS website - Disseminated articles via social media outlets such as Facebook and Twitter - Managed studio appliances while conducting equipment logs

Boston, Massachusetts, US

Published articles and interviews of noteworthy music artists on WERS website. - Disseminated articles via social media outlets such as Facebook and Twitter

Supervised monthly meetings and discussions regarding the advancement and further education of African-American youth in America. - Created and issued updated agendas for monthly meetings - Maintained financial reports with Treasurer in Microsoft Excel

Bachelor Of Science (B.S.), Marketing Communications

Education record