Chen Yu Email & Phone Number

Darmstadt, Hesse, Germany

Darmstadt, Hesse, Germany

Remote

• Create sponsored bi-weekly posts on RED (Xiaohongshu) to drive conversion and referrals.• Generate regular, engaging content to expand and nurture follower base.

Shanghai, China

• Determined visual guidelines and directed in-house & external creative teams to produce marketing assets. • Developed key selling points from tech specifications, and wrote compelling copy for website, emails, and ads. • Produced the end-of-year brand marketing video in-house, from brainstorming, music licensing, to final delivery.

Beijing, China

In this position, I primarily led marketing efforts for 3 products: Monkey, a formerly AppStore top 5 social app; Lita, a gaming companion app targeting the Southeast Asian market; and PartyBus, a startup online fan meet platform helping influencers monetize their fanbase. Responsibilities included:• Spearheading influencer marketing campaigns on TikTok and YouTube, generating 7M+ TikTok views in 3 months. • Growing top 10 keywords by 43.4% (from 327 to 469) and daily organic traffic from 18k to 40k+ by performing SEO optimization; MAU (mobile + desktop) exceeded 1M. • Performing competitive research on social media marketing and directing the design team to produce viral TikTok marketing videos.• Recruiting and enabling a team of 5 remote interns, one of whom joined company full-time 07/21.

Greater New Orleans Area

• Wrote engaging scripts and produced 2+ videos/wk from pre-production to custom animation and thumbnail design. • Executed SEO best practices, grew YouTube follower from 300 to 1000+; 100% of videos dominated search results.• Embedded videos on official website using WordPress to boost site SEO, and contributed to the total 10k+ daily organic sessions.• Leveraged Asana to manage overlapping, cross-functional video projects and ensured a consistent video content calendar. • Supervised external contract designers and ensured consistent visual identity and timely content production.

New Orleans, Louisiana, United States

1. The Lottery (2019) | dir. Chen Yu- Writer, Producer, Director, Editor • Oversaw project from development to final delivery, including storyboarding, fundraising, production design, props purchase, etc.• Utilized exceptional grant writing skills and yielded a 100% grant writing success rate.• Scheduled shoots with 9 actors and over 10 crew members, and supervised 9 fast-paced film shoots.• Supervised 5 key creative crew members simultaneously and met 5+ production deadlines. 2. Bound to You (2019) | dir. Maddie Mascaro - Chief Lighting Technician, Colorist 3. How (Not) to Fix a Mortal (2019) | dir. Megan Walker - Chief Lighting Technician, 1st Assistant Camera, Key Grip4. How to Fail in Love (2019) | dir. Grace Macauley - Chief Lighting Technician 5. Candle Light (2019) | dir. Taylor Grodin- Cinematographer 6. An Interruption of Mundanity (2019) | dir. Squid Dixon- Cinematographer, Gaffer 7. Amped Up (2019) | dir. Ashley E. Brown- Key Grip, Second Assistant Camera 8. Vacant Space (2019) | dir. Elizabeth Chan- Second Assistant Camera, Boom Operator 9. Speak (2019) | dir. Kellyn Morris - Second Assistant Camera, Boom Operator 10. Bruneau the Magician (2018) | dir. Maya Acharya - Camera Operator

New Orleans, Louisiana, United States

• Coordinated effective communication between professors, students, staff, and community organizations.• Mentored 10+ students per semester and ensured completion of at least 20 hours of service.• Facilitated 20+ social justice focused workshops per year, i.e. History of Racism in the US/New Orleans.• Mobilized 5 teams and oversaw 2017 recruitment for 100+ applicants, and helped onboard new hires.

Rabat Prefecture, Morocco

• Monitored Moroccan news outlets in French and pitched story ideas to the editorial team.• Edited news articles in English.• Developed story ideas by doing online research and cold calling and emailing Moroccan nonprofit professionals in French.

Greater New Orleans Area

• Utilized CommonSpot, Drupal, and HTML to expedite web content transfer.

Master'S Degree, Expanded Media - Immersive Experience Design

Bachelor’S Degree, Digital Media Production, Gender & Sexuality Studies, 3.93/4.0

Activities and Societies: Graduated summa cum laude (top 5% of graduating class).

Html & Css