A founding member of Australia's most popular student portal (www.boredofstudies.org) which attracts over 18 million page views annually. Primary responsibilities include:- Development of business strategy / new initiatives for the site (which include the initial launch strategy.)- Account management of key advertising partners- Technical architecture to support the rapid expansion of the site.

Formerly part of the Macquarie Group, Precision Marketing Asia Pacific Pty Ltd is a financial services consultancy that provides tailored analytics based distribution services for retail distribution and insurance partners across. Mark led the Marketing Strategy and Analytics service line and was responsible for:• Development and implementation of direct B2C and B2B2C distribution strategies for business partners across Asia using multiple touch points (OBTM, DM, Web, email, SMS, in-person etc…) to drive the optimal mix of customer experience and revenue generation.• Overall ownership of end to end analytical marketing platform and operations across multiple jurisdictions and client sites, ensuring alignment to target architecture and operating models• Management and optimisation of re-insurance and investment relationships• Support market entry and due diligence across multiple markets and business partners.

Mark currently holds a regional role within Macquarie's Precision Marketing group as the head of the Marketing Innovation team which is responsible for the creation and role out of new and innovative marketing strategies designed to create new revenue streams for business partners across Asia Pacific. Mark's responsibilities also extend to account and financial management of re-insurance partners in Japan.

During Mark's time at IBM Global Business Services, he was involved in a number of strategic engagements with large multi-national organisations and government departments across the globe, including (Australia, New Zealand and Japan). Mark's area of expertise focused on increasing revenue streams for clients by applying leading edge marketing and customer strategies which extracted the hidden value stored within client's customer data.