Cristian Zarhi Miquel Email & Phone Number

Santiago, Cl

Chile

• Led a team of 13 people in defining and executing commercial strategies, achieving 23% annual growth in Chile• Planned and executed sales expansion plan in Colombia for the opening of two stores with potential annual sales of over US$100M

Chile

• Led a team of 30+ to design Sodimac’s digital strategy, enhancing app and web buying experience for professional and B2B clients, while supporting 44% YoY growth and boosting e-commerce sales to over $600MM • Directed the migration of Sodimac.cl to Falabella.com, consolidating traffic and centralizing product teams for increased efficiency• Orchestrated the digital checkout experience migration to Falabella’s core platforms in a project involving 150+ people, resulting in 23% conversion rate uplift and increased customer satisfaction, while giving scalability to Sodimac’s digital channels

Chile

• Developed promotion strategy on a new in-house platform, achieving a seamless integrated omnichannel experience• Defined prioritized product changes to enhance the site experience for professional clients

Chile

• Directed a 5-year strategic plan for LATAM operations supported by two analysts, creating detailed financial projections and defining a unified set of priorities and long-term goals with senior managers, enhancing deployment efficiency for regional projects and reducing initiative’s overlap between business units• Collaborated on a US$200M deal for IKEA’s LATAM entry, defining product assortment, pricing strategy, and supply costs together with Commercial and Logistics teams, and developed a comprehensive financial recommendation and rollout plan• Contributed to a US$150M joint venture with a major Mexican supermarket chain, collaboratively developing the financial business plan, go-to-market strategy, and store rollout plan with Marketing, Finance, Legal, and Operations teams• Developed and executed a turnaround plan for a financially distressed paint supplier, working with Finance, Operations, and Brand Managers to boost operational profits, ensuring the continuity of Sodimac’s US$40M business• Collaborated with Product Managers to launch improved Buy Online/Pick up in Store (BOPS) service by analyzing customer feedback and using agile to specify minimum viable product, product roadmap and roll out to users• Determined prioritized product changes and new product introductions to enhance customer experience by analyzing best practices, consumer expectations and manager insights, and presented recommendations at C-level; first four projects under implementation• Negotiated ownership structure of Sodimac’s Operation in Brazil with local partner to raise capital for growth

Chile

• Designed 5-year Master Plan for store openings and closures, aligning growth objectives across country operations and corporate• Assessed optimal distribution of stores in Peru, leading to three store closures and value capture of US$50M+• Conducted market research of LATAM home improvement industry by studying macro environment, customer demographics, market potential and competition, resulting in detailed report with recommendations and go-to-market strategies

Chile

Spearheaded logistical design and managed budget and scope for a US$50M Distribution Center project, coordinating 30+ team members across architecture, IT, logistics, and operations to implement cutting-edge technology for Chile’s largest drugstore • Led project management, coordinating daily and weekly activities to overcome obstacles and keep budget under control to ensure the successful implementation of the project • Updated CEO on a regular basis about the status of the project • Evaluated best logistical alternatives and technologies for the distribution center: assessed capacity needs, picking alternatives, equipment specification, processes definition, and IT requirements • Led the bidding process for the logistical technologies • Regularly presented the conclusions of the analysis to our client, including design alternatives and their main drivers, and the logistic and financial trade-offs of each design

Chile

• Collaborated on the alignment of major consumer packaged goods company supply chain, redesigning distribution center, determining optimal fleet and picking incentives scheme, and optimizing product range and depth, to cut down less profitable SKU’s, gain cost efficiencies and increase distribution center productivity• Designed distribution center expansion for major consumer goods company to double its capacity

Av. Vicuña Mackenna 4860, Macul, Santiago, Chile

• Collaborated on improving optimization code powering the workforce management platform• Conducted productivity studies for our clients, analyzing user feedback and client data using SQL, uncovering opportunities to increase workforce productivity and boosting clients’ service level• Supported our clients with the operation of the workforce management platform

Master Of Business Administration (Mba), Concentrations In Business Analytics, Marketing And Entrepreneurship

Activities and Societies: • Active member of Booth Technology, Marketing, Analytics, Fintech, and LATAM Business groups • Graduated.

Bachelor In Transportation And Logistics, Industrial Engineering, Summa Cum Laude

• Graduated top 1% (6/454) with summa cum laude and awarded top student in Department of Transportation • Selected as teaching assistant.