Christina Zavislan Email & Phone Number

Minneapolis, Minnesota, Us

Lead all strategic marketing initiatives for the local $650M a year business focused on builder, developer, and engineering services for the commercial, institutional, and energy sectors. Responsible for planning and executing marketing strategies to establish brand consistency and increase sales, duties include; managing budgets, measuring KPIs, and calculating the return on investment for all marketing efforts. Manage strategies and develop specific goals to define and ensure business success for each market sector.Manage organization's internal / external communications activities including advertising, marketing, events, media relations etc. Directs and oversees communications programs that effectively describe and promote the organization and its products, including support for the local affinity groups; Women in Construction, Community Impact, and Inclusion & Diversity. Manage the partnership between the business development and marketing teams to create compelling responses to RFP’s to meet customer requirements and differentiate Mortenson from competitors; provide oversight of the entire proposal process including coordinating scheduling, assigning marketing resources, monitoring work-flow, and producing and approving final proposal documents.Guide marketing team in developing and refining a strategy for the proposal process and content, which involves acting as a consultant / facilitator from pre-proposal to presentation stages. Apply targeted marketing and sales principles to the proposal process in order to customize creative solutions which meet or exceed customer expectations.

Chicago, Illinois, Us

Provided executive-level leadership as creative director responsible for completing 600+projects annually for 12 business lines. Supervised the Rocky Mountain Region marketing team of JLL to implement consumer awareness, strategic marketing incentives, and promote image management.• Accountable for conducting marketing analysis, and developing strategies based on data generated to target regional businesses.• Recommended and implemented marketing strategies in the areas of sales support, business development, marketing collateral, internal and external communications, and event marketing. • Spearheaded marketing initiatives tied to revenue for the Rocky Mountain Region for an increase from $500K to $62M in 11 years.• Generated documentation used to communicate with new and existing clients regarding new business proposals, websites, client communications, public relations and advertisement. • Coordinated with external vendors to create marketing materials ensuring timelines, and budget requirements meet or exceed corporate standards and achieve brand recognition target. • Awards: JLL National Spotlight for Client Services – 2016; BAM! (Best of Americas Marketing) – 2015; JLL 5280 for Denver Market Leadership – 2008, 2011, and 2015; JLL VIP National – 2007 – 2012; Above & Beyond Employee of the Year – 2012.

Demonstrated leadership abilities through the careful development of graphic elements and print production of marketing materials distributed across all brand named restaurants to guarantee consistency in appearance and quality. • Coordinated efforts with operations department to create and execute new menus for the restaurants on a quarterly basis to encourage customer retention and satisfaction.• Mentored members of the marketing department in the skills needed to develop and execute growth strategies in areas of improvement to increase annual revenue. • Collaborated with franchise owners to develop individualized marketing plans what were compliant with corporate standards while also successful for their business.• Spearheaded marketing efforts intended to reach multimedia outlets to support brand recognition and corporate standards for the Champps Restaurant & Bar chains across the country. • Functioned as an event planner for team building efforts designed to integrate and bolster corporate team cooperation and communication. • Awards: Cheers 2003 Beverage Excellence – Best Chain Spirits Program

Boulder, Co, Us

Authorized and executed the monthly ad design, including writing and editing, covering five publications associated with New Hope Media. Utilized expertise as event planner to organize and manage trade show events.• Generated marketing materials such as brochures and graphic design supplied to attendees of the trade shows to inform clients of company activities. • Operated sponsored booth at a minimum of one trade show per month to promote corporate values, standards, and products in professional manner.