Christophe Zerathe Email & Phone Number

Paris

Remote

Building the global player experience strategy including community management (social engagement, team structure, tools & processes...) and customer support (redirection strategy, tools, Content...)

• Building from the ground up a high performing organisation that includes player insights, CRM, content creator / influencer / community management fully remote.
• 𝐌𝐨𝐛𝐢𝐥𝐞 𝐠𝐚𝐦𝐞 𝐦𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 – Evangelise Product Managers on best practices for Free 2 play offers, collection mechanism, building and updating Metas.
• 𝐌𝐨𝐛𝐢𝐥𝐞 𝐠𝐚𝐦𝐞 𝐊𝐏𝐈 𝐞𝐱𝐩𝐞𝐫𝐭 – Evangelise NPS; Stickiness, retention for DSI above 30+ days to improve long term business for live brands on top of vLTV.
• 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐬𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 – Pairing Net Promoter Scores with social media verbatims making the report faster to produce. All Wildlife Studios live games can take design decisions thanks to these customer insights.From.
• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 – All games above 80% (x2 versus initial assessment) within 2 months of creation leading to increased reach & engagement.
• 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠 – Full marks for appreciation of the team members for their leads (4 people).

Montreuil Area, France

• “Mister” Community at Ubisoft. Evangelised the function and defined the way the company needed toapproach communities to transform them into business resources.
• 𝐂-𝐬𝐮𝐢𝐭𝐞 𝐞𝐯𝐚𝐧𝐠𝐞𝐥𝐢𝐬𝐭 – Demonstrated the vision and results to earn the trust to grow the team from 10 to 120 members in 6 years and make the job a must have in all studios.
• 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, 𝐭𝐫𝐚𝐢𝐧𝐞𝐫, 𝐚𝐧𝐝 𝐦𝐞𝐧𝐭𝐨𝐫 – Trained 60 people over 4 years in 5 days community academies.
• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 – State of the game became a new standard in Ubisoft and industry to keep players engaged and positive about the games.
• 𝐏𝐥𝐚𝐲𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧 – New coordination processes and tools aka “Frontline” resulting in breaking silo communication post launch and faster response time to customers. (From days to hours).
• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 – Ghost Recon (Delta Company) 120 influencers, 50 activities, 15M views generated on Youtube in 6 months.

Montreuil, Ile-de-France, France

• Defined and operated the digital strategy for Ubisoft’s key brands like Assassin’s Creed across all EMEAterritories.
• 𝐌𝐞𝐝𝐢𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 – French Click Award 2010 for Assassin’s Creed Brotherhood http://youtu.be/ekSpubDoqik.
• 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 – 8 websites delivered on average per year, within time and budget constraints.
• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 – Set benchmarks for SMO, content & engagement strategy on Twitter, Facebook, YouTube.
• 𝐒𝐄𝐎 𝐞𝐱𝐩𝐞𝐫𝐭 – Built the best online destination for Assassin’s Creed and set a new benchmark for web content.

Montreuil, Ile-de-France, France

Brought CRM to the next level with Automation, new tools & processes, and coordination of 1000 European campaigns (Brief, design and integration supervision, segmentation and reporting).

Bachelor Of Business Administration, Marketing

Education record