Jacek Czynajtis Email & Phone Number

Warsaw, Mazowieckie, Poland

Optizen Press, as a leader in content digitalisation, provides publishers and marketers with comprehensive services. We have been present on the market since 2010 and have gained substantial experience, digitising over 80 publishers and 350 titles on the European market.With our services our Clients enjoy access to unique know-how, best digital publishing tools and verified business models allowing for rapid content monetisation.

Sales man­agers of to­day face chal­lenges, un­known per­haps 10 years ago. Con­sumers nowa­days have big­ger and big­ger choice, there­fore it’s in­creas­ing­ly difficult to sat­is­fy their needs. Sup­ply ex­ceed­ing de­mand, tougher com­pe­ti­tion as well as chang­ing mar­ket trends and con­sumers’ pref­er­ences are key fac­tors which drive a to­tal change of the way ma­nagers think and in­te­grate fac­tors which have not been around be­fore, in their strug­gle to achieve sales tar­gets and… Show more Sales man­agers of to­day face chal­lenges, un­known per­haps 10 years ago. Con­sumers nowa­days have big­ger and big­ger choice, there­fore it’s in­creas­ing­ly difficult to sat­is­fy their needs. Sup­ply ex­ceed­ing de­mand, tougher com­pe­ti­tion as well as chang­ing mar­ket trends and con­sumers’ pref­er­ences are key fac­tors which drive a to­tal change of the way ma­nagers think and in­te­grate fac­tors which have not been around be­fore, in their strug­gle to achieve sales tar­gets and re­sults. New Sell­ing Way cre­ates ef­fec­tive so­lu­tion to those prob­lems. It re­designs think­ing, or­ga­ni­za­tion­al cul­ture and con­struc­tion of sales forces in such a way, which al­lows them to act more ef­fec­tive­ly. It in­tro­duces sys­tems and pro­cess­es that work, which bring new di­men­sion to sales ma­nage­ment. It de­li­vers knowl­edge and meth­ods, that viv­i­fy sales ma­nage­ment and leave be­hind gen­uine ben­e­fits. Show less

ClickAd, Ltd provides outsourcing services to media agencies, helping advertisers plan and manage their online advertising. ClickAd utilizes top of the line monitoring and optimization software to maximize the result of each campaign. ClickAd’s large purchasing power allows its customers to get maximum exposure and a accurate measurable results on their advertising investment.

MURATOR S.A. is the publishing house of 45 magazines, catalogues, trade guides, web sites, and newspapers („Super Express” and „Nasz Głos” in Ireland).Radio Group TIME is the largest and network of local radio stations in Poland: ESKA, ESKA Rock, WAWA, VOX FM.

Mediatak was a broker of all regional newspapers in Poland. This company belonged to three newspaper groups: Polskapresse (Verlagsgruppe Passau), Orkla Media (Orkla) and RBVG GmbH (Rheinisch-Bergische Verlagsgeselschaft). The company employed 60 people and had annual turnover of between 120 Ml. and 160 Ml. PLN- Responsible for P&L, new strategic development, shareholders and publishers sales coordination on national advertising market- Responsible for overall improvement of… Show more Mediatak was a broker of all regional newspapers in Poland. This company belonged to three newspaper groups: Polskapresse (Verlagsgruppe Passau), Orkla Media (Orkla) and RBVG GmbH (Rheinisch-Bergische Verlagsgeselschaft). The company employed 60 people and had annual turnover of between 120 Ml. and 160 Ml. PLN- Responsible for P&L, new strategic development, shareholders and publishers sales coordination on national advertising market- Responsible for overall improvement of regional newspapers in Poland on national advertising market- Responsible for reformulation of strategy including new sales approach, new Management by Objective, and a project realized by Boston Consulting Group (5 months)- Responsible for definition and implementation of new internal standards of work in sales, consulting and project management ACHIEVEMENTS- Design of entirely new strategy for the firm and for regional newspapers- Commencement of creative cooperation between all regional newspapers against national newspapers (competitors); such cooperation and common targets did not exist earlier - Implementation of new sales strategy and development of selling skills, which resulted in increase of revenues of above 75% in 2005- Our new approach to competitors and new positioning of regional newspapers’ titles released potential of regional dailies, which contributed to sales increase greater than 100% in some of them- Continuation of development new department (Sales Development Department), which brought about sales increase of more than 200%- Share of sales to direct clients (clients not being serviced by Media Houses) increased from 15% to 25%- Double digit growth of net profit Show less

Responsibility for sales development;Redefinition and reorganization of sales team;Setting new format of Sales Department's services, management and realization of projects, presales support, staff coaching and mentoring;

- Responsibility for P&L - Responsibility for design and implementation of new positioning and strategy for Gazeta Wrocławska - regional dailyACHIEVEMENTS- Over three years market share of our newspaper had increased from 4th to the first position in terms of readership and copy sales- In 2000 Gazeta Wrocławska was one of the five newspapers from the total of 41 others in Poland (national and regional), which reversed negative trends on the market and increased copy… Show more - Responsibility for P&L - Responsibility for design and implementation of new positioning and strategy for Gazeta Wrocławska - regional dailyACHIEVEMENTS- Over three years market share of our newspaper had increased from 4th to the first position in terms of readership and copy sales- In 2000 Gazeta Wrocławska was one of the five newspapers from the total of 41 others in Poland (national and regional), which reversed negative trends on the market and increased copy sales - ransformation of frustrated staff into winning team (I convinced trade unions to cooperate and with their help and other workers we achieved our goals)- For management achievements in Gazeta Wrocławska I received award Manager of the year of the Polskapresse’s Group- In 2002 Polskapresse bought two other regional competitor’s dailies, which failed to face our competitive pressure any more Show less

, 300 employeesCEOPolskapresse's Board Plenipotentiary for Development of the regional Sales DepartmentsResponsibility for P&L;Responsibility for design and implementation of new positioning and strategy for Gazeta Wroclawska - regional daily;AchievementsOver three years market share of our newspaper had increased from 4th (last) to the first position in terms of readership and copy sales;In 2000 Gazeta Wroclawska was one of the five newspapers… Show more , 300 employeesCEOPolskapresse's Board Plenipotentiary for Development of the regional Sales DepartmentsResponsibility for P&L;Responsibility for design and implementation of new positioning and strategy for Gazeta Wroclawska - regional daily;AchievementsOver three years market share of our newspaper had increased from 4th (last) to the first position in terms of readership and copy sales;In 2000 Gazeta Wroclawska was one of the five newspapers from the total of 41 others in Poland (national and regional), which reversed negative trends on the market and increased copy sales;Transformation of frustrated staff into winning team (I convinced trade unions to cooperate and with their help and other workers we achieved our goals);For management achievements in Gazeta Wroclawska I received award Manager of the year of the Polskapresse's Group;In 2002 Polskapresse bought two other regional competitor's dailies, which failed to face our competitive pressure any more; Show less

Master, Telecommunication

Master degree in Telecommunication Engineering Technical University in Wroclaw, 1998 – 2002 Specialty: Communicative Telecommunication.

Education record