Trade Marketing Manager Europe
Responsible for the implementation of the brand activation strategy in Europe, ensuring global consistency and supporting markets in the deployment.
Close work with countries to improve brand visibility and support the sales.
- Coordination of activations plans for product launches & specific programs (e.g. retailers elearning platform)
- Support and follow-up of markets in the construction and deployment of national plans and budgets
- Cross-functional management & animation of local activation managers
- Development of sell in tools to support salesforce
- Close work with the digital director to implement different programs (social media, CRM, media buy, etc)
- Construction of action plans with a Key Account
- Management of one coordinator since January 2023
Specific projects
- Coaches program management to amplify brand image and relationship with coaches
- Babolat Cup coordination : U12 tournaments in all Europe with a Masters Final organisation
- Participation in international sales convention organisation
