Cécile Linard Email & Phone Number

Brussels, Be

Brussels, Brussels Region, Belgium

•Develop the fundraising strategy to finance the various aid missions of the Belgian Red Cross.•Define, implement and oversee annual marketing and communications plans, including financial targets, budgets and timetables.•Manage and supervise the fundraising team. Ensure the well-being of everyone in the team and encourage personal development.

•Lead the deployment of 3M Individual Solutions approach (B2B end-usercustomized solutions, focusing on rail companies) in the European region.

•Define and lead implementation of all aspects of the marketing and communication plan (off line/digital) for the graphic films and personal protective equipment products. Define and measure key performance indicators.•Identify and prioritize segments/personas/accounts. •Work in close collaboration with the channel partners and the 3M European portfolio, technical and digital teams.•Provide direct supervision to reporting team of 6, supporting 30 saleresreps.

•Lead improvement and change projects within the Business Services group in the Benelux.•Cross-functional team management, project structure, communication, deal with stakeholders at all hierarchical levels, coaching.•Use of the “Six sigma” methodology (process analysis, defect identification…)

•Develop annual European marketing plan and decline to countries•Portfolio & Pricing Management (margin, European prices guidelines & compliance). Coordinate new product introduction programs.•Define key priorities and work closely with support functions: supply chain management and laboratory. Facilitate collaboration and communications between countries and ensure link with other global geographies.

Master Of Business Administration - Mba (Vub)

Master'S Degree, International Business