Cécile Maechling Email & Phone Number

Ville De Paris, Île-de-France, France

Ville De Paris, Île-de-France, France

• Main projects:
• Digital Marketing Audit for a major player in the banking sector: Conducted an analysis of existing lead and customer management, evaluated performance, and performed Mystery Client tests. Conducted interviews.
• Online Market Share Analysis for an international retail player: Analyzed the gap between online and offline sales, with a focus on seven key markets. Conducted interviews, synthesized findings, and prepared reports
• Creation of a Playbook for a New High Street Store Format for an international retail player: Collaborated with Retail Managers from different markets to gather insights and benchmark best practices for Playbook.

Ville De Paris, Île-de-France, France

• Main projects:
• Digital Acceleration Program for an E-Commerce Player (6 months): Participated in interviews, prepared reports, prioritized topics, and contributed to framing personalization use cases
• On-site project with a major player in the energy sector for the Piano Analytics Migration (4 months): Developed a tagging plan for satellite websites, implemented it within analytics tools and monitored performance

Saint-Jean-de-Luz, Nouvelle-Aquitaine, France

- Published and optimized online product portfolio of the five brands (around 20,000 references per season)- Processed orders, customer requests, refunds and service providers reminders- Participated in weekly, monthly and annual reporting- Animated the brands (Quiksilver, Roxy, DC Shoes, Billabong, Element, RVCA) on marketplaces such as Zalando, Veepee.

Roissy-en-France, Île-de-France, France

- Qualified incoming requests for MICE (Meetings, Incentives, Conferencing, Events) and business groups quotations - Organized events in coordination with all operational services and monitored invoicing - Animated the customer portfolio, implemented loyalty actions and supported marketing and communication actions - Monitored the MICE and Banquet.

Strasbourg, Grand Est, France

- Managed two departments of the hypermarket during two marketing campaigns (sales and back-to-school seasons)- Implemented new products and ensured the highlighting of items according to merchandising strategies- Controlled the inventory of the toys, school supplies and leather goods department)

Master'S Degree, Business Management In Lille, France

Three-year business studies programme leading to a Master of Science in Business Management

Msc In Business Major In Marketing - Double Degree In Oslo, Norway

Academic Exchange In Madrid, Spain

Classe Préparatoire Aux Grandes Ecoles (Mpsi - Psi), Mathématiques Physique Sciences Industrielles

Intensive undergraduate preparation for competitive entrance examinations at top French Business and Engineering schools. Main subjects.

Baccalauréat Scientifique Spécialité Mathématiques, Section Européenne Espagnole, Mention Très Bien

French Baccalauréat (equivalent to A-levels) with a concentration in Mathematics with First Class Honours.