Cédric Picard Email and Phone Number
Customer, business and solution-oriented, I have the ability to support project teams on operational, organizational and technical missions.With a rich experience in the retail industry and my different roles as a coordinator, manager and then decision-maker, I have been able to develop many skills related to the digital transformation. Curious, creative solution-seeker, pragmatic and passionate about innovation, I am driven by the motivation to achieve common objectives. From a marketing management background, I have throughout my different experiences, in charge of various projects related to IT in the e-commerce and digital fields.
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Chef De Projet Digital TransverseCoopérative U Jan 2024 - PresentRungis, Île-De-France, France -
Consultant DigitalWeb Transition Jun 2020 - Jan 2024Paris Et Périphérie@ Build: Développement de la plateforme Ecommerce client (recueil du besoin technico-fonctionnel, cadrage, spécifications, mise en œuvre, recette et déploiement)- Pilotage des phases des projet, animation des instances, coordination des acteurs, contributeurs, sponsors et partenaires. - Réalisation des livrables dans le respect de la roadmap définie et des priorités- Pivot 360 entre les équipes Métier et Technique (Digital, Marketing, Client, Studio, Dsi, Exploitation, Développement) et les partenaires - Accompagnement des équipes au changement @ Amélioration Continue: Optimisation de l’existant (UX, merchandising, analytic, animation commerciale, tunnel de conversion) - Mesure de la performance vs objectifs des projets livrés et de l'activité commerciale pour définition d'améliorants- Mise en oeuvre de quickwins business @ Run: - Analyse et mise en oeuvre des actions correctives face aux typologies variées d'anomalies liées aux systèmes, utilisateurs ou clients.- Contributions liée au plan d'animation commerciale ou plan stratégique- Alertes et monitoring de activité commerciale @ Documentation projet et process, modes opératoires, aides à la décision, cahier de recette, cérémonies agiles, mise à jour backlog et sprints, suivi delivery----Exemples de projets qui m'ont été confiés en tant que de chef de projet : @Merchandising: - Ajout d'un moteur de recherche visuelle et d'un moteur de recommandation, - intégration de nouvelles mécaniques d'opérations commerciales- Refonte du parcours client univers Cuisine : nouvelle UX, création de produits bundles, ajout de filtres et de facettes, ajout d'un configurateur 3D dédié à la cuisine- Service de Callback et d'estimation automatique d'installation par partenaire- Relance Panier Abandonné@Tunnel de Paiement et PSP- Refonte du tunnel de paiement : intégration du multi routes, de la livraison sur RdV- Ajout du paiement en 3/4 fois CB- Mise en conformité DSP2 et CB5.5- Intégration du Soft-Optin -
Consultant Chef De Projet Commerce ConnectéAliznet Oct 2019 - Mar 2020Paris 75002- Accompagnement stratégie RH (offre formation, développement de partenariats, prospection clients) - Accompagnement pôle innovation (sourcing nouveaux concept retail, planification RetailTour)- Certification Google Analytics -
Digital Marketing Project ManagerCarrefour Jul 2016 - Sep 2019Massy (91)In charge of business requierements analysis, organisation, planning and the implementation of digital systems of the Hypermarket sales operations (with an omnichannel and multidevice approach). @ Identifies and analyses the digital needs of the sales operations @ Guarantor of the digital device meeting the customer/commercial objectives and challenges: agency briefings with the Hyper BU, recommendations (learnings, trends, external internal expert inputs, etc.), monitoring of content production (brand content and webdesign), acceptance, online publishing in compliance with deadlines and the charter and assessment of the operation. @ Privileged interface between the hypermarket, the communication agency, the CRM team, the e-Commerce / merchant service sites, the social, the local, the brand content/seo, the traffic management, the media and the webmastering/webdesign pole. @ Guaranteeing the coherence of the 360° system: on carrefour.fr (PAM, eCatalogue and local, eCommerce and merchant services) but also in mobile, social, brand content/SEO, traffic management, CRM, media, catalogue relay. @ Daily monitoring of the efficiency of the digital device with the support of the Business Analyst team and proposes the necessary adjustments to achieve the objectives. @ Guaranteeing compliance with deadlines, allocated budgets and legal aspects -
E-Commerce Monetization ManagerCarrefour Apr 2013 - Jun 2016Massy (91)Manager Marketing of E-commerce sites, Business actor attached to the Ecommerce Department (Drive-in) Management and training of a full-time employee @Creation of the position: Difinition and development of the monetization strategy. Formalization of processes management. Management of retroplanning and implementation of activity monitoring @Media Coordinator: management of the monetized inventory, development of mediaplannings, supervision of activations, validation of technical elements (creations, landing pages) in compliance with the graphic charter @Management of the media inventory and supervision of the online placement of campaigns on an Adserver (Appnexus) @Coordination of all interlocutors / Management - Goods - Suppliers in order to optimize the filling rate @Reporting: Definition and management of performance indicators (occupancy and sales rates Drive) @Prospecting: technological monitoring and research into new functionalities in order to develop the media inventory and digital media. @Management: Reception and training of a monetization assistant (increase in competence on the supervision of the online launch of adservated campaigns and management of retroplanning) -
Drive-In Deployment Leader And E-Commerce TrainerCarrefour Mar 2011 - Mar 2013MassyBusiness actor attached to the Concept Manager Department deployment of a team of 11 persons E-commerce trainer. In charge of digital ad-hoc projects@Drive-in Project - Definition of the commercial concept and Business Model - Drafting of the brand's strategic plan Drive - Definition and formalization of the industrialization process - Needs requierement and creation of the equipments inventory- Definition and formalization of business processes - Design and formalization of the Drive-in Deployment Kit - Definition of the eligibility criteria for Drive sites in the Carrefour Market park - Deployment of pilot sites - Responsible for the skills development of a deployment team (11 people) - Monitoring of the Drive park (160 units at April 2013) @Drive Training - Development of the Drive training plan and modules - Design of training materials by business skills - Facilitation of theoretical and practical training in store - Facilitation and training of Drive trainers @IT solution - Operational control of the Back Office and Middle Office business interfaces (user and contributor) - Design of requirements expressions and evolution wishes @Drive operational deployment - Support for pilot sites from their implementation to their full operational autonomy - Coordination of project actors on each deployed site (store, technical, communication, IT employees) - Performance review of pilot sites and then of the fleet - Drives deployment manager on the Carrefour Market fleet (integrated and partner) @Management of cross-functional projects New Concepts in an all-round strategy - Digitalisation of the point of sale (social networks, integration of editorial content in stores via QR codes, Click to Store caterers) -
Drive-In Project ManagerIntermarché Mar 2010 - Mar 2011Bondoufle (91)@Definition and implementation of Drive-in concepts: - Development of a "Standard" ans a "Light" concept @ Organization of the deployment: - Definition of deployment and validation processes - Research and adaptation of a project monitoring platform @ Operational deployment: - Follow-up and coordination of Point of Sale projects - On-site visits, presentation of concepts, costs - Advice, sketches and assistance in the steps to set up the Drive-in with members - Ensuring that the defined concepts are respected: framing and regular interviews with architects Field monitoring of openings - Operational follow-up after openings@Coordination of the project team : - Mobilization of internal skills - Internal communication with the services and bodies related to the project - Communication with Members and Employees@ Prospective concept Drive "Solo" concept: - Needs requierments - Development of a competitive analysis of the Drive-in "Solo" ranges - Recommendation of a dedicated range - Search for land with the regional expansion officers@Competitive monitoring: - Field analysis of Competitive Drives - Visit of new concepts outside Drive -
Concept Project ManagerCarrefour Sep 2008 - Oct 2009Levallois (92)- Updating of Concept bibles, monitoring of "Very Urban" store performance - Monitoring and tests on the Snacking range of "Very Urban" stores - Contribution to the strategy deployment and Concept projects - Development of analysis tools related to tests -
Sales CoordinatorCarrefour 2007 - Sep 2008Lieusaint (77)- Supplier relations and store front support. Integration of management and query tools- Editing store front notes, Monitoring sales and operations performance, Benchmarks- Preparation of studies on assortiments and detention -
Sales Team ManagerLudendo Jul 2006 - Sep 2007Paris Xvi- Responsibility for operational functions (sales, after-sales service, management)- Human and sales management, implementation of commercial actions, satisfaction survey -
Section ManagerCarrefour Jul 2004 - Sep 2006Pontault Comabault (77)Sales and human management (sales monitoring, sales growth, planning) - Implementation of commercial actions (animations, relocations, assortment development)
Cédric Picard Education Details
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Information Management Systems -
Network Marketing And Sales Management -
Point Of Sales Management -
Marketing And Sales Techniques -
Camille Claude HighschoolEconomy And Social Sciences
Frequently Asked Questions about Cédric Picard
What company does Cédric Picard work for?
Cédric Picard works for Coopérative U
What is Cédric Picard's role at the current company?
Cédric Picard's current role is Product Owner / Business Analyst / Digital Tranformation.
What schools did Cédric Picard attend?
Cédric Picard attended University Of Paris Dauphine, University Paris-Est Créteil (Upec), University Of Paris-Est Créteil (Upec), University Of Paris-Est Créteil (Upec), Camille Claude Highschool.
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