Céleste Perrotte Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

- In charge of media-buy strategy for all SND theatrical releases (TV, print, cinema, outdoor display, radio)- In charge of developing efficient TV campaigns with data-driven initatives and test & learn strategy- In charge of defining the marketing positioning for films (script analysis, strengthts and weaknesses, target audience, identification of similar movie)- In charge of marketing studies to drive improvements : market studies, TV audience analysis, TV campaign effectiveness post mortem, competition analysis. "Kaamelott - Volet 1", "Les Bodin's en Thaïlande", "Vaillante", "Les Blagues de Toto"Professional Training : script analysis by Sarah Wikler (Mille Sabords)

Région De Paris, France

Digital Brand Content & Innovative ExperiencesBuilding user-centric digital brand content strategies, creating engaging experiences, inventing innovative services and products based on Human-Centered Design. - Conduct interviews, competitive research, design explorations and strategic analysis. - Plan and conduct research to extract insights from our target consumer. - Turn research learnings into tangible and exciting insights that stretches thinking and points to new opportunities. - Lead ideation sessions with a cross functional team to turn research into actionable ideas. - Craft strategic deliverables, including value propositions, strategy insights, and ideas' prototypes. - Create interactive experiences and social content that are useful to users and promote our client's businesses. - Work with designers (UX, visual and copywriting) to turn an early idea into a product or service. Clients : Klorane, René Furterer, Nicopatch, Tarkett, Bic

Région De Paris, France

Managed a diversified portfolio of clients: Côte d'Or (Mondelez), Blédina/Gallia (Danone). - Developed and implemented global advertising campaigns within the agency-lead. - Drived brainstorming, benchmarking, competitive overviews and consumers’ insights analysis

Région De Paris, France

Brand PlanningStrategic recommendations and creative briefsMarket analysis, benchmarksConsumers profiles with SIMM-TGI(Tudor, Sofitel, Air France, Evian)First place winner at BETC Academy working on a digital service for Leroy Merlin

Région De New York City, États-Unis

- Working as a liaison between creative and operational marketing team.- Supporting new products launch process through industry analysis, packaging development and overall cost feasibility.- Drived market research (collect, compare and synthesize US market data and analyze competitor's products, price increase study).- Implemented new event organization to promote the French heritage of Lancôme (Bastille Day).

Région De Sydney, Australie

Nutricia, Danone’s Baby Nutrition division, includes the brands Karicare and Aptamil within its Infant Formula portfolio and has over 100 years of heritage in the highly regulated Infant Formula category.- Assist in the execution and tracking of consumer promotions – new products, new packaging. (Work closely with agencies to optimise implementation of promotional activity)- Evaluate competitor initiatives (local and global) and their impact for the local business. - Accountability.- Assist in the execution and measurement of any relevant digital or online projects.

Région De New York City, États-Unis

- Engine maximization of the ELLE website- Organization of the ELLE magazine event "STYLE360" during the Fashion Week - Promoting customer brand image of a new organic cosmetic brand "SIBU beauty"

Master'S Degree / Msc In Business Management, Marketing

Activities and Societies: Female Rugby Team & Head of sponsorships at Raid Hannibal Association (4 days treak student association) EMLYON.

Master'S Degree, Luxury Marketing And Brand Management In Asia

Asian Business environment - Luxury Business in China - Luxury Retail and Service Operations - Luxury Brand management - Luxury Consumer.

2 Years Of Post Baccalaureate Preparation Classes, Mathematic And Economy

2 years of intense post baccalaureate classes with major in Economics and Mathematics (other classes: English, Spanish, Philosophy).