When I started working, I quickly had the chance to join Decathlon, THE favorite brand of the French, which I am, of course, a huge fan of. And double jackpot, I had the opportunity to live and work on its simply exceptional employer branding.Let’s be clear, I had an amazing time and, more importantly, I fully understood why it's such a highly regarded brand, both internally and externally !It was at that moment that I realized I wanted to help others have the same opportunity I had, by helping talents join organizations where they could truly thrive and by assisting organizations in developing their employer branding. Because I’m convinced that a powerful employer branding is an undeniable asset for any organization.I therefore joined BOOST as a Talent Recruiter & Employer Branding Manager to put all my ambitions and convictions into action.Today, my mission is to help HR professionals and managers understand the power of employer branding and to dismantle the notion that "employer branding is just about marketing." Because employer branding is the expression of the company's values and commitments, reflecting its identity beyond words. It is a strategic challenge that requires everyone’s engagement to create an environment where every talent feels recognized and supported, and where issues such as turnover, talent shortages, and burnout gradually disappear.If you want to discover how to make employer branding the number one asset of your organization, then join me on this adventure.See you soon !